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AdRoll VS Folderly

Compare AdRoll VS Folderly and see what are their differences

AdRoll

AdRoll is a leader in retargeting display advertising. Draw the right people with the right strategies.

Rating
0 reviews
Alternatives Is it good?
Folderly

Folderly is an all-in-one email deliverability platform to supercharge your email performance. Locate, solve, prevent email deliverability pitfalls, and ensure that your emails reach the Inbox folder.

Rating
5.0 · 9 reviews
Pricing
Open source Paid Free trial $120 / Monthly (Folderly Premium)
Alternatives Is it good?
CodeeSuite
CodeeSuite gives hotels, restaurants and venues everything they need to create QR codes, digital menus and smart screens — and to track how they perform — from one dashboard. sponsored

Which is more popular?

Based on our record, Folderly seems to be more popular. It has been mentioned 60 times since March 2021.

social mentions
0 vs 60
Ad Networks popularity
100% vs 0%
alternatives listed
240+ vs 222

Base details

Website, pricing, platforms and company facts side by side.

AdRoll
Folderly
Website adroll.com folderly.com
Pricing
Official pricing
Open source Paid Free trial $120 / Monthly (Folderly Premium) Official pricing
Platforms —
Google Workspace Office 365 Outlook Yahoo Zoho AWS Sendgrid SendinBlue Mailgun Sendpulse Intercom Klaviyo Sparkpost SMTP API Marketo Elastic Email Rackspace Technology +15
Listed in
Email Marketing Surveys Small Business Ad Networks +1
Email Deliverability Email Marketing Platforms Email Marketing SaaS Email Productivity Email Security +3

About AdRoll and Folderly

In their own words, as submitted to SaaSHub.

AdRoll
Folderly

No description of AdRoll yet.

Folderly is more than just an email deliverability tool. Deep email deliverability fixes, technical setup, access to an up-to-date deliverability score, user-friendly template management, team accounts, and, now, spam trigger detection with best practices to follow—all of these features assist...

Read more about Folderly

Features and specs

What each product offers, as listed by its team.

AdRoll 5 features
Folderly 13 features
  • Comprehensive Ad Solutions
    AdRoll provides a wide range of ad formats including display, social, and email, making it a one-stop-shop for comprehensive marketing strategies.
  • Retargeting Capabilities
    AdRoll is particularly strong in retargeting, enabling businesses to re-engage previous visitors with tailored ads that can lead to higher conversion rates.
  • Analytics and Reporting
    The platform offers robust analytics and reporting tools to track campaign performance, providing insights that can be used to optimize future campaigns.
  • Third-Party Integrations
    AdRoll integrates with a variety of third-party services including major e-commerce platforms and marketing tools, which can streamline marketing efforts.
  • User-Friendly Interface
    The interface is designed to be user-friendly, making it easier for businesses to set up and manage their ad campaigns without requiring advanced technical skills.

Possible disadvantages

  • Cost
    AdRoll can be expensive, particularly for small businesses with limited budgets, as costs can add up quickly based on campaign scale and duration.
  • Complex Pricing Model
    The pricing model can be complex and somewhat opaque, making it challenging for users to estimate their monthly expenses accurately.
  • Limited Customization
    While AdRoll offers various ad formats, some users might find the customization options for creative elements limited compared to other platforms.
  • Customer Support
    Though generally helpful, some users have reported delays and varying levels of effectiveness in customer support, which can be problematic when immediate assistance is needed.
  • Learning Curve
    For users new to digital marketing, there can be a steep learning curve to effectively use all of AdRoll’s features and capabilities.
  • Spam Fixing
  • Email Deliverability Testing
  • Email Placement Dashboard with Analytics
  • Technical Setup of Domain DNS and Authentication
  • Active Domain and IP Monitoring 
  • Content Analysis and Recommendations
  • Email Templates Management
  • Spam Triggers
  • Best Practices
  • Dynamic Seed Rotation
  • Custom API Integration
  • Dedicated Customer Success Manager
  • Onboarding Support

Analysis

An editorial look at what each product does well and who it suits.

AdRoll
Folderly

Overall verdict

  • AdRoll is generally seen as a good choice for businesses looking to enhance their online marketing efforts through targeted advertising and retargeting strategies. It offers a user-friendly interface and comprehensive support, making it accessible for both small businesses and larger enterprises.

Why this product is good

  • AdRoll is considered a reputable digital marketing platform providing services like programmatic advertising, retargeting, and personalized marketing. It is favored for its robust analytics, expansive display network, and ability to integrate with other marketing tools, helping businesses optimize their advertising strategies and reach their target audience effectively.

Recommended for

    AdRoll is particularly recommended for e-commerce businesses seeking to increase customer engagement and conversions, as well as digital marketing teams looking to streamline and optimize their advertising efforts across multiple platforms.

Overall verdict

  • Overall, Folderly is a beneficial tool for businesses that rely heavily on email marketing and need to ensure their communications reach their audience's inbox. Its specialized focus on improving email deliverability and providing actionable insights makes it a valuable asset for enhancing email campaign performance.

Why this product is good

  • Folderly is often regarded as a good tool because it provides efficient email deliverability solutions. It helps businesses improve their email performance by reducing emails going to spam and enhancing inbox placement. This is achieved through features like email warm-up, domain and IP reputation management, and detailed deliverability analytics. Its user-friendly interface and comprehensive reporting tools make it accessible for businesses looking to maximize the efficiency of their email campaigns.

Recommended for

    Folderly is recommended for marketers, email campaign managers, and businesses that heavily depend on email as a primary communication tool, especially those who experience issues with emails being marked as spam. It is also suitable for businesses looking to optimize their outreach efforts and improve overall email deliverability rates.

Videos

Walkthroughs and reviews on video.

AdRoll 3 videos + Add
Folderly 5 videos + Add

AdRoll Review - Beginners Guide PREVIEW by Bizversity.com

More videos

  • - AdRoll Dashboard Demo
  • - Using Adroll to Retarget

Supercharge Your Email Deliverability With Folderly

More videos

  • - From 15 to 98% Email Deliverability Rate for Slash | Folderly
  • - New Clients for BeforeHello after Working with Folderly
  • - Delivering Messages to the Inbox for the Kannaco Company | Folderly
  • - Getting stories delivered to the Inbox for PR & Communications company | Folderly

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
AdRoll
Folderly
100% 100%
Ad Networks
0% 0%
0% 0%
Email Marketing
100% 100%
100% 100%
Advertising
0% 0%
0% 0%
Email Deliverability
100% 100%

User comments

Share your experience with using AdRoll and Folderly. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

AdRoll no reviews yet
Folderly 5.0 · 9 reviews
  • 10 Alternatives To Google And Facebook Ads
    www.ppchero.com · Jun 2019

    AdRoll also offers other products outside of just retargeting. These include prospecting (programmatic display), email retargeting, and AdRoll Video Ads. AdRoll Video Ads are now available for both retargeting and...

  • 10 Alternatives To Google AdWords
    www.ppchero.com · Apr 2017

    AdRoll also offers other products outside of just retargeting. These include prospecting (programmatic display), email retargeting, and AdRoll Video Ads. AdRoll Video Ads are now available for both retargeting and...

  • Top 14 Email Warm-Up Tools for B2B SaaS
    www.mailwarm.com · Dec 2025

    Folderly: Full deliverability service offering warm-up, remediation, audits, configuration help, and a managed roadmap for recovery from spam placement.

  • Folderly guarantees that our emails are delivered to the inbox
    SaaSHub review
    · Sep 2023

    Our field of work requires extensive communication via email; therefore, we needed a solution that would monitor our email deliverability rate and help us eliminate any possible issues causing our emails to land in...

  • Folderly saves our emails from spam
    SaaSHub review
    · Aug 2023

    With Folderly, we have a clear picture of the situation with our mailboxes, understand what exactly caused our emails to go to spam, and see our campaigns' performance getting better. The team is always ready to give...

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

AdRoll 0 mentions
Folderly 60 mentions

Tracking AdRoll since Mar 2021.

  • Breaking Into Legal Tech
    Make • Build and automate workflows InvoiceBerry • Online invoicing for small businesses Gusto • Payroll, benefits and HR management Hive • Manage tasks, workflows and team’s work Lanva • Social video editing app. ClickUp • Manage... Source: almost 4 years ago
  • Why do businesses always have such long voice mail greetings?
    BTW, the same thing I noticed with emails. I recently started to work with them, and differentiating emails and sending them to the right group of people brings a more positive outcome. We recently checked it on https://folderly.com/.... Source: about 4 years ago
  • Is there somewhere an email client for mac that is not gmail, implements labels and supports IMAP?
    Finally, I would suggest you also use https://folderly.com/ in addition to those two email clients. I would help you avoid making your emails spammy and maintain a high email deliverability score. It’s essential if you’re using email for... Source: about 4 years ago

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Alternatives to AdRoll and Folderly

When comparing AdRoll and Folderly, you can also consider the following products.

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