10 Alternatives To Google AdWords

1

Google Ads

Google AdWords has been the leading PPC network for the last 15 years because of the number of searches, sites on the GDN, and their continued leadership in the digital space. Even with this, it is easy to think AdWords should be at the forefront of every PPC plan, but there are scenarios when you should look to alternatives for results. There are three main reasons you might need to do this:

#Marketing #Ad Networks #Advertising 11 social mentions

2

Microsoft Advertising

Microsoft Advertising, previously known as Bing Ads, includes the search inventory of two other memorable search engines: AOL and Yahoo. Though Yahoo, AOL, and Bing are used far less than their Google counterpart, they still have valuable users that can only be found on these engines and their syndicated search partners.

#Advertising #Ad Networks #Search Engine Marketing 5 social mentions

3

Yahoo Gemini

#Advertising #Ad Networks #Social Networks

4

AdRoll

AdRoll also offers other products outside of just retargeting. These include prospecting (programmatic display), email retargeting, and AdRoll Video Ads. AdRoll Video Ads are now available for both retargeting and prospecting campaigns and can be served in-stream and out-stream.

#Ad Networks #Advertising #Small Business

5

Amazon

If you are an e-commerce merchant, you should be considering Amazon for your brand. That being said, according to an article from Forbes, Amazon is a gamble for small to medium-sized business, so make sure you’ve read up on the cons of this platform before committing. If you decide that Amazon is not currently a viable option for your brand, you should have a strategy for handling the effects of Amazon on your products. As the stats above suggest, Amazon is a disruption in the e-commerce space and cannot be ignored.

#eCommerce #eCommerce Platform #Online Shopping 2896 social mentions

6

Quantcast

Worth noting is that Quantcast also offers consent management platforms, called Quantcast Choice and Choice Premium. While this isn’t an advertising platform, it’s certainly a useful tool for every brand that needs to comply with GDPR.

#Business Intelligence #Ad Servers #Advertising

7

BuySellAds

BuySellAds is by far one of the largest networks you can use to effectively disseminate your banner ads around the web. According to the BuySellAds team, they have a huge client roster, with over 4,500 advertisers using their native, display, email, and sponsored content placements. It’s a convenient marketplace with transparent processes, which provides a good choice of high-quality sites, especially in internet and tech niches.

#Advertising #Ad Networks #Ad Servers

8

Infolinks

Infolinks is a marketplace that utilizes user intent and real-time engagement to distribute ads. Infolinks is the third largest publisher marketplace in the world and operates in 128 countries. Since its founding in 2007, Infolinks has advanced its product and ad units to focus on real-time engagement for relevant ads based on what and where the user is searching. There are now 6 types of ad units to choose from compared to their initial four.

#Advertising #Ad Networks #Marketing

9

Facebook for Business

What sets Pinterest apart from other image-based, social platforms is the user intent: planning. According to the Kleiner Perkins 2016 Internet Trends Report, a whopping 55% of users shop on Pinterest. For perspective on that statistic, note that the next-highest platforms in that analysis are Facebook and Instagram, at 12% each. The intent to buy is high, but similar to Instagram, your creative is key. If you want to grab your audience’s attention on Pinterest, you’ll need to make sure your creative team has the time and resources to produce high-quality imagery and/or videos for Pinterest pins.

#Small Business #Business Network #Ad Networks

10

LinkedIn

If your company is B2B, LinkedIn is the first ads platform you should test. LinkedIn offers business targeting options from targeting specific job titles to doing ABM (Account Based Marketing) focused on specific businesses. According to multiple studies/surveys from LinkedIn Audience 360 to Salesforce Advertising Index Report 2016, LinkedIn is the #1 platform for B2B lead generation, rated by marketers. Over 610 million professionals use LinkedIn and 4/5 of them drive business decisions.

#Job Boards #Hiring And Recruitment #Social Networks 119 social mentions

11

Pinterest

What sets Pinterest apart from other image-based, social platforms is the user intent: planning. According to the Kleiner Perkins 2016 Internet Trends Report, a whopping 55% of users shop on Pinterest. For perspective on that statistic, note that the next-highest platforms in that analysis are Facebook and Instagram, at 12% each. The intent to buy is high, but similar to Instagram, your creative is key. If you want to grab your audience’s attention on Pinterest, you’ll need to make sure your creative team has the time and resources to produce high-quality imagery and/or videos for Pinterest pins.

#Social Networks #Design Inspiration #Visual Inspiration 18 social mentions