The 11 Best Marketing Automation Software Tools in 2020

1

HubSpot

Of course, HubSpot has a full growth suite that includes sales software, marketing software, and support software, which all integrate automatically with HubSpot's CRM. The combination effect of having all of your data and growth activity in one place can unleash tons of creative automation possibilities that would be difficult or impossible if you use separate tools.

#CRM #Small Business CRM #CRM Platforms 13 social mentions

2

Ontraport

One of the most valuable things Ontraport offers is their focus on reporting and insights. While some tools can be a bit of a black box, Ontraport gives you a clear look at the performance of your campaigns.

#Email Marketing #Marketing Automation #CRM 1 social mentions

3

Brevo

They have some advanced features, such as their reporting and lead scoring. Additionally, SendinBlue offers a pretty impressive free plan, which includes basic marketing automation functionality, phone support, and up to 300 emails per day.

#Email Marketing #Newsletter Marketing #Email Marketing Platforms 14 social mentions

4

ActiveCampaign

The strongest point of ActiveCampaign is their powerful and flexible marketing automation functionality. It's one of the most comprehensive solutions on the market. Their deliverability is rated as one of the top on the market, as well.

#Email Marketing #Email Marketing Platforms #Marketing Automation

5

Pardot

It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.

#Email Marketing #Email Marketing Platforms #Marketing Automation

6

Keap

InfusionSoft (now Keap) has been around for a while (15+ years, I believe) and has helped thousands of marketers deliver on leads, revenue, and customer acquisition targets.

#Sales And Marketing #Sales Tools #Marketing Tools 3 social mentions

7

Ortto

Autopilot is one of the most visually appealing marketing automation solutions on the market.

#Marketing Platform #Marketing Automation #Customer Data Platform 8 social mentions

8

Marketo

Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.

#Marketing Automation #Digital Marketing #Marketing Tools

9

GetResponse

GetResponse is easy-to-use and you'll typically find good results from the tool, although it works best with the simpler features, like email newsletters. It can become trickier to work with the platform if you plan on implementing complicated conditional logic and marketing automation.

#Email Marketing #Newsletter Marketing #Email Marketing Platforms 1 social mentions

10

Drip

Drip is one of the few marketing automation tools in this list that is primarily focused on e-commerce marketing automation. They provide one of the more "open" platforms, claiming that they play well with "pretty much any marketing strategy you want to put in motion."

#Email Marketing #Email Marketing Platforms #Newsletter Marketing 1 social mentions

11

Mautic

Mautic is the only open-source marketing automation platform in this list. It's also a relatively new player, only founded in 2014. They've grown quickly, though, and are seemingly picking up steam with high tech companies.

#CRM #Sales #Sales Workflow 5 social mentions