Wish you had eight arms? Us too. Thatโs why we built Keap. Our CRM and sales and marketing tools help you get more done with less work so you can grow your business.
Comprehensive CRM Integration
Keap offers robust CRM functionalities, allowing businesses to manage contacts, tasks, and communications seamlessly in one platform.
Automation Capabilities
Keap provides powerful automation tools for marketing and sales, helping businesses save time by automating repetitive tasks such as follow-ups and email campaigns.
User-Friendly Interface
The platform is designed with a user-friendly interface that makes it easy for users of all technical levels to navigate and utilize its features effectively.
Email Marketing
Keap includes robust email marketing features, allowing businesses to create, send, and track email campaigns with ease.
Support and Resources
Keap offers extensive customer support and a wealth of resources, including tutorials, webinars, and a dedicated customer success team.
Keap is generally good for small to medium-sized businesses looking for an all-in-one solution for CRM and marketing automation. It is particularly beneficial for businesses that want to automate repetitive tasks and enhance customer communication without dealing with complex software.
We have collected here some useful links to help you find out if Keap is good.
Check the traffic stats of Keap on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of Keap on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of Keap's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of Keap on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
The latest comments about Keap on Reddit. This can help you find out how popualr the product is and what people think about it.
The competitors like Groundhogg and Keap are going to get some "switchers". Folks looking to stay on a budget, especially in times of economic uncertainty are going to look for good alternatives. Source: over 2 years ago
Here's a few: โข BuzzSumo - a great tool for getting content insights on any topic (content strategy, influencer marketing, etc.) โข ActiveCampaign - CRM, marketing, and e-mail marketing automation for e-com, B2C AND B2B โข Keap - simple automation for sales and marketing โข Bitrix24 - good CRM for beginners (solid free plan). Source: over 3 years ago
Keap offers an e-mail marketing and sales platform for small businesses, including products to manage and optimize the customer lifecycle, customer relationship management, marketing automation, lead capture, and e-commerce. The Keap node and Keap Trigger node allow you to manage companies, contacts, contact notes and tags, ecommerce orders and products, emails, and files. - Source: dev.to / about 4 years ago
Keap, previously known as InfusionSoft, is a prominent player in the domains of CRM, sales, marketing tools, and automation solutions tailored for small businesses and solopreneurs. With over 20 years in the market, Keap has established itself as a resourceful platform that benefits entrepreneurs by streamlining customer relationship management and leveraging email marketing to enhance sales. Despite its reputable standing, public opinion about Keap is a mixed bag of praise and critique.
Strengths and Features:
Keap's offerings cater specifically to the needs of small businesses, which is reflected in its extensive suite of tools designed to manage customer lifecycles and automate marketing and sales processes. The platform provides email marketing, CRM, lead capture, and e-commerce functionalities, facilitating an all-in-one solution that simplifies operations for its clientele. Its mobile accessibility is another significant advantage, allowing users to manage and access sales and marketing data on-the-move, thus resonating with modern business needs for flexibility and mobility.
An important highlight of Keap is its robust automation capabilities tailored for small service businesses. These features empower businesses to automate mundane tasks effectively, improve lead conversion rates, and focus more on strategic operations.
Challenges and Limitations:
Despite these strengths, Keap is not without its limitations. A prominent critique is its complexity. Keap (InfusionSoft) is often described as difficult to navigate and learn, posing a steep learning curve for users unfamiliar with such comprehensive systems. This complexity extends to basic operations such as sending newsletters, making it less user-friendly compared to some of its competitors.
Price is another factor that generates mixed reactions. Keap is perceived as expensive, particularly when compared to alternatives like ActiveCampaign. The upfront costs, including a notable mandatory onboarding fee, make it a hefty investment for small businesses and startups. Potential clients need to consider whether the high-performing technical capabilities justify this financial commitment.
Furthermore, Keap's platform reportedly lacks certain integrations with external tools, such as Segment.com and Stripe, which could hinder its viability for tech companies requiring more extensive integrations.
Market Position and Competition:
Keap stands amidst stiff competition from platforms such as HubSpot, MailChimp, Salesforce, and Zoho CRM. Each of these competitors offers unique strengths, such as user-friendly interfaces, competitive pricing, or broader market reach, challenging Keapโs market presence. Nevertheless, Keap's unwavering focus on small businesses and its passionate customer support community continue to be advantageous in carving its niche.
In conclusion, while Keap excels as a comprehensive solution for small businesses seeking robust automation and CRM tools, its complexity and cost may not align with every businessโs requirements. Prospective users should weigh these factors carefully, considering both the platform's strengths and the potential challenges they may face in its implementation.
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