Our Mission is to empower data teams to build a strategic data capability that delivers high-quality, complete, and relevant data across the business. Our users and customers use Snowplow for numerous use cases โ from web and mobile analytics to advanced analytics and the production of AI & ML ready data, whilst maintaining data privacy compliance. Our customers reflect the diversity of use cases that Snowplow solves and includes Strava, The Wall Street Journal, CapitalOne, WeTransfer, Nordstrom, DataDog, Auto Trader, GitLab and many more.
Data Ownership
Snowplow allows organizations to own their data end-to-end, providing more control over data collection, storage, and usage compared to third-party analytics platforms.
Flexibility
The platform offers a high degree of customization, allowing businesses to track custom events and define their own data structures, which is ideal for complex or unique data needs.
Real-time Analytics
Snowplow supports real-time data processing, which enables organizations to make swift, data-driven decisions and insights.
Open Source
Being an open-source solution, Snowplow can be adopted without licensing costs, and there is a community for support and continuous development.
Cross-Platform Tracking
Snowplow allows for tracking across multiple platforms and devices, providing a unified view of the customer journey.
Data Enrichment
The solution offers capabilities to enrich event data with additional context such as geo-location or user session data, adding more value to raw data.
Snowplow is a robust and flexible data collection platform that is well-suited for organizations looking for a customizable and scalable analytics solution. Its open-source nature and comprehensive feature set make it a strong contender in the analytics space.
We have collected here some useful links to help you find out if Snowplow is good.
Check the traffic stats of Snowplow on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of Snowplow on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of Snowplow's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of Snowplow on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
The latest comments about Snowplow on Reddit. This can help you find out how popualr the product is and what people think about it.
Weโve also thought about Ops :-). Thereโs a backend 'Collector' that stores data in Postgres, for instance to use while developing locally, or if you want to get set up quickly. But thereโs also full integration with Snowplow, which works seamlessly with an existing Snowplow setup as well. - Source: dev.to / almost 4 years ago
Sure thing! Say you run an online store. Your source systems could be the inventory, orders or customer databases. You could also track click/site behavior with something like snowplow. An ERP system is essentially just a combination of what I mentioned previously. Another good example is a CRM such as Salesforce or Zendesk. Hopefully that helps! Source: about 4 years ago
Well if you have to structure and create Schema and manage Data Warehouses, you need a tool to do that, so in the background you see SnowPlow, which helps you do just that. Make the data into some kind of sensible structure so that later on business analysts can come see whats up. Want to do a quarterly report on how you performed, go to the application that goes to the data warehouse and builds your report for... Source: over 4 years ago
We also have telemetry set up on our Monosi product which is collected through Snowplow,. As with Airbyte, we chose Snowplow because of its open source offering and because of their scalable event ingestion framework. There are other open source options to consider including Jitsu and RudderStack or closed source options like Segment. Since we started building our product with just a CLI offering, we didnโt need a... - Source: dev.to / over 4 years ago
Https://matomo.org That's the only full featured open source competitor I am aware of, so it should be mentioned. https://snowplowanalytics.com/ Somewhat FOSS. There was a story there, but I don't remember the details. - Source: Hacker News / over 4 years ago
I added Snowplow Analytics to a site with a lot of traffic. It was a very basic implementation, where data is collected with Snowplow, stored in google big query, and visualized in google data studio. The data is collected from the caching/web server combined with a 1st part cookie set in the user's browser. - Source: dev.to / over 4 years ago
However, limitations to traditional CDPs, especially around connecting to best-of-breed customer tooling and exposing data for use across an organization have driven a new generation of non-CDPs. Solutions like Snowplow's (website, GitHub) data delivery platform and RudderStack's (website, GitHub) customer data platform for developers ingest data from a multitude of sources, apply in-stream transformations, and... - Source: dev.to / over 4 years ago
I might be wildly off the game here but it might be worth you looking at what Snowplow Analytics does? https://snowplowanalytics.com/ (I am not affiliated, just I came across it a while back). Source: over 4 years ago
However Hightouch does not help with event collection: you can still use a CDP or solutions like Snowplow for that. - Source: dev.to / almost 5 years ago
I... Assume they mean Snowplow but still this is funny. Source: over 5 years ago
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Is Snowplow good? This is an informative page that will help you find out. Moreover, you can review and discuss Snowplow here. The primary details have not been verified within the last quarter, and they might be outdated. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.