ORM Technologies is a prescriptive revenue analytics platform for B2B SaaS go-to-market teams. It reconciles CRM, marketing, and ERP into one view, then delivers 95%+ accurate forecasts and attribution tied to closed revenue.
A startup from Dallas, the United States, founded by Pete Furseth.
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ORM Technologies is a prescriptive revenue analytics platform for B2B SaaS companies, built for the teams that own the number: sales, marketing, finance, and revenue operations.
The problem ORM solves is not that companies lack data. It is that every function plans against a different version of it. CRM credits one source. Marketing automation credits another. ERP records what actually booked. Nobody owns the definition of a renewal. So the forecast, the attribution model, and the board report disagree, and the quarter gets spent arguing about whose number is right instead of what to do about it.
ORM starts underneath all of them. It reconciles CRM, marketing automation, ERP, and product data into one view the business can defend, with no migration and no cleanup project handed to revenue operations. That reconciled data layer becomes the foundation for every forecast, attribution model, and resource decision ORM makes.
Once that base holds, the outputs stop competing. An independent probability forecast runs nightly against the pipeline alongside what sales commits to, and customers achieve 95% or better accuracy within four to six weeks. Multi-touch attribution runs on the same data and ties marketing spend to closed revenue rather than to pipeline created. Trend Micro used it to replace a reporting blind spot with what their team called concrete evidence of where they should be investing. Finance works from those same numbers for ARR, GRR, NRR, forecasting, and board reporting, with daily snapshots that show how the pipeline and revenue metrics have moved since the last board meeting.
Sales asks what is coming. Marketing asks what is working. Finance asks whether the plan can be defended. ORM answers all three off the same underlying numbers. The answer is a decision, not a report.
Dallas, Texas. SOC 2 Type II. Founded by John Ryan, operated by Pete Furseth.
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Specialized Expertise
ORM Technologies focuses on online reputation management, providing specialized tools and services designed specifically for monitoring and improving digital reputation, which can be valuable for businesses concerned about their online presence.
Comprehensive Monitoring
The platform offers monitoring capabilities that track mentions, reviews, and online sentiment across various channels, helping businesses stay informed about what is being said about them online.
Review Management
ORM Technologies provides tools to help businesses manage and respond to customer reviews across multiple platforms, streamlining the process of maintaining a positive review profile.
Data-Driven Insights
The platform offers analytics and reporting features that provide actionable insights based on online reputation data, helping businesses make informed decisions about their brand strategy.
Brand Protection
ORM Technologies helps businesses protect their brand by identifying potential reputation threats early and providing strategies to mitigate negative content or reviews before they escalate.
B2B SaaS sales leaders, marketing executives, and revenue operations teams at companies between $100M and $1B ARR where forecast accuracy has board-level consequences.
Trend Micro Zix (now OpenText)
ORM is a managed prescriptive revenue analytics platform — not just a dashboard. A dedicated team of data scientists builds custom mathematical models on your CRM data and delivers specific, prioritized actions to close the gap between forecast and target. While most tools stop at showing you what happened, ORM tells you exactly what to do next: which deals to accelerate, where to reallocate reps, and how to shift marketing budget — with expected revenue impact for each action. Forecast accuracy runs 85–95%, verified across their client base.
Platforms like Clari and Gong provide pipeline visibility and conversation intelligence, but neither delivers prescriptive analytics. They won't tell you "shift $400K from channel A to channel B, reassign one SDR from enterprise to mid-market, and here's the revenue impact." ORM does. It also handles messy, siloed CRM data across multiple instances without forcing a painful migration — it normalizes everything into a single source of truth. And unlike self-serve tools, ORM acts as an extension of your team, meeting bi-weekly to interpret data, flag anomalies, and guide resource planning.
Founded in 2011 in Dallas, TX by John Ryan and Pete Furseth. John brings 30+ years as a senior executive in high-growth tech companies — he's been CEO/President of two public companies that both achieved 100%+ annual revenue growth. He holds a Bachelor of Mathematics from the University of Waterloo, an MS in Engineering Management from SMU, and is a Chartered Accountant. ORM was built on the belief that sales and marketing leaders shouldn't just get reports — they should get specific, math-driven actions to hit their targets.
Cloud-based platform hosted on AWS/Azure, combining machine learning, statistical forecasting, mathematical optimization, and large language models to deliver explainable, actionable, and conversational analytics. Integrates natively with CRM platforms (Salesforce, HubSpot), marketing automation systems, and ERP instances. SOC 2 Type 2 certified. Version control via Git.
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