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Zoho Campaigns VS Sparkpost

Compare Zoho Campaigns VS Sparkpost and see what are their differences

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Zoho Campaigns logo Zoho Campaigns

Smart email marketing software that helps you reach your target audiences, engage in a personalized way, and grow your brand presence.

Sparkpost logo Sparkpost

Deliver your app and website emails on time and to the inbox. Trusted to send 25% of the world's non-spam email. Email delivery for companies big and small.
  • Zoho Campaigns Landing page
    Landing page //
    2023-09-25

Zoho Campaigns is an email marketing automation software from Zoho’s suite of business applications. With Campaigns, you can create and send emails that drive more sales and maximize engagement. From delivering personalized email experiences to building your brand’s voice, get on a simplified email marketing process with contact management, customer-centric content, targeted nurturing, automated followups, and advanced conditional triggers.

  • Sparkpost Landing page
    Landing page //
    2023-07-22

Zoho Campaigns

Website
zoho.com
Pricing URL
Official Zoho Campaigns Pricing
$ Details
freemium $25.0 / Monthly (up to 2500 contacts, unlimited emails)
Platforms
Browser Android iOS Web
Release Date
2012 August
Edit details

Sparkpost

Website
sparkpost.com
Pricing URL
Official Sparkpost Pricing
$ Details
Platforms
-
Release Date
2008 January
Startup details
Country
United States
State
Maryland
City
Columbia
Founder(s)
George Schlossnagle
Employees
250 - 499
Edit details

Zoho Campaigns features and specs

  • Easy to Set-up and use
    less than 5 min setup
  • Integrations
    Integrates with 50+ in-house and external platforms (Zoho CRM, Zoho Commerce, Salesforce, HubSpot, Zendesk, Shopify, Eventbrite, Zoho Meeting, Zoho Survey, PayPal, etc.)
  • Analytics and Reporting
    Consolidated and comparative reports for campaigns, workflows, and list management
  • Mobile prioritized UI
    iOS and Android apps available
  • Permission Management
    Custom roles and privileges for your organization members
  • Campaign Management
    Easy access and creation of campaigns for different occasions
  • Automated workflow
    Trigger-based, drag-and-drop workflows for email marketing automation
  • Email Templates
    Pre-designed email templates with unique categories
  • Automation
    Autoresponders (email marketing automation with series of emails)

Sparkpost features and specs

  • High Deliverability
    SparkPost is known for its high email deliverability rates, ensuring that your emails are less likely to end up in spam folders.
  • Comprehensive Analytics
    Provides detailed analytics and insights on email performance, including bounce rate, open rate, and click-through rates.
  • Scalability
    Capable of handling large volumes of emails, making it suitable for businesses of all sizes.
  • Advanced API
    Offers a robust and easy-to-use API for effective email integration into various applications and platforms.
  • Template Management
    Supports advanced template management features, including dynamic content and personalization.
  • Deliverability Tools
    Provides tools and support for maintaining good sender reputation, such as list hygiene and feedback loops.
  • Security
    Strong security features including TLS encryption, compliance with GDPR, and authentication mechanisms like DKIM and SPF.

Possible disadvantages of Sparkpost

  • Pricing
    Can be more expensive than some of its competitors, particularly for users with very high email volumes.
  • Learning Curve
    The platform has a steep learning curve, especially for users who are not experienced with email marketing tools.
  • Support
    While support options are available, some users have reported slow response times when dealing with issues.
  • User Interface
    The user interface can be considered less intuitive and harder to navigate for beginners compared to other email platforms.
  • Integration
    Integrations with third-party services can sometimes be challenging and may require additional technical expertise.

Analysis of Sparkpost

Overall verdict

  • Sparkpost is generally considered a good choice for email delivery services, particularly for businesses that require reliable infrastructure and detailed analytics. Its combination of features and customer support makes it a competitive option in the email service provider market.

Why this product is good

  • Sparkpost is a popular email delivery service known for its high deliverability rates, robust analytics, and scalability. It provides powerful APIs and a user-friendly interface for managing email campaigns, making it a solid choice for businesses of all sizes. It also offers features like real-time analytics, email templates, and recipient engagement tracking, which help optimize email marketing strategies. Furthermore, its reputation for reliable infrastructure and customer support contributes to its positive standing among users.

Recommended for

  • Businesses looking for high email deliverability and detailed analytics
  • Companies that need scalable email solutions
  • Organizations that value reliable infrastructure and customer support
  • Marketing teams aiming to optimize their email campaigns

Zoho Campaigns videos

+ Add

Overview of Zoho Campaigns - an email marketing software that drives sales

More videos:

  • Tutorial - How To Send A Basic Zoho Campaign - Zoho Campaigns Tutorial
  • Review - Intelligent email marketing with Zoho Campaigns

Sparkpost videos

+ Add

SparkPost Overview

Category Popularity

0-100% (relative to Zoho Campaigns and Sparkpost)

Zoho Campaigns

Sparkpost

Email Marketing
63 63%
Email Marketing
37% 37
Email Marketing Platforms
68 68%
Email Marketing Platforms
32% 32
Newsletter Marketing
80 80%
Newsletter Marketing
20% 20
Email Delivery
0 0%
Email Delivery
100% 100

User comments

Share your experience with using Zoho Campaigns and Sparkpost. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Zoho Campaigns and Sparkpost

Zoho Campaigns Reviews

We have no reviews of Zoho Campaigns yet.
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Sparkpost Reviews

10 Top Mailgun Alternatives | Most Affordable Competitors 2019
SparkPost has got great uptime which is backed by SLAs. In fact, SparkPost’s burst SLAs assure sending of 10,000 emails per second.
Source: www.formget.com
8 Most Reliable Mandrill Alternative SMTP Relays
The first of the Mandrill Alternative SMTP Relays is the Sparkpost. Since 2001, Message Systems (SparkPost parent company) has built quite a reputation in email marketing platform. It is because Message Systems easily outperforms any other cloud or on-premises email marketing alternative, and provides the flexibility, deliverability, and control that is an absolute must in a...
Source: easysendy.com

Social recommendations and mentions

Based on our record, Sparkpost seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Zoho Campaigns mentions (0)

We have not tracked any mentions of Zoho Campaigns yet. Tracking of Zoho Campaigns recommendations started around Mar 2021.

Sparkpost mentions (3)

  • The 7 best transactional email services for developers in 2023
    Sparkpost. Good deliverability and a robust set of analytics tools make this a solid choice. - Source: dev.to / almost 2 years ago
  • What to do about outbound emails customers and vendors don't get?
    One of our staff was following up on orders to vendors via phone, and several said they didn't get our email with the PO. Someone said that sparkpost.com, Netsuite's email sender, was blacklisted. Blacklistings are hard (for me) to track down, especially since they clear up quickly. But blacklistings can trump most client's SPF/DKIM/whitelist guards. We are getting pushed by management to help ensure... Source: over 3 years ago
  • Post STMP Email Log Error
    Yes pretty much. In theory, you could use godaddy directly but sending emails through your web host is not something you want to do (They won't help much other than telling you to live with it). For better delivery of emails, you need transactional email providers. Not sure of your budget but my top choices are mandrillapp.com, sparkpost.com and sendgrid.com (in that order). Source: about 4 years ago

What are some alternatives?

When comparing Zoho Campaigns and Sparkpost, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Mailgun - A set of powerful APIs that enable you to send, receive and track email from your app effortlessly whether you use Python, Ruby, PHP, C#, Node.js or Java.

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

SendGrid - Learn why more developers choose SendGrid for their email deliverability service to send transactional emails triggered by web apps. Get started for free

Constant Contact - Constant Contact offers email marketing, social media marketing, online survey, event marketing, digital storefronts, and local deals tools.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

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