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MailChimp VS Sparkpost

Compare MailChimp VS Sparkpost and see what are their differences

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MailChimp logo MailChimp

MailChimp is the best way to design, send, and share email newsletters.

Sparkpost logo Sparkpost

Deliver your app and website emails on time and to the inbox. Trusted to send 25% of the world's non-spam email. Email delivery for companies big and small.
  • MailChimp Landing page
    Landing page //
    2023-10-10
  • Sparkpost Landing page
    Landing page //
    2023-07-22

MailChimp features and specs

  • Ease of Use
    MailChimp offers an intuitive, user-friendly interface that makes it easy for users to design emails, manage campaigns, and track results.
  • Automation Features
    MailChimp provides robust automation tools that allow users to automate email sequences, send targeted messages, and create automated workflows.
  • Comprehensive Reporting
    The platform offers detailed analytics and reporting tools, giving users insight into campaign performance, open rates, clicks, and more.
  • Integrations
    MailChimp integrates with numerous third-party services and platforms including e-commerce sites, social media platforms, and CRM systems.
  • Freemium Plan
    MailChimp offers a free plan that gives access to essential features, making it a viable option for small businesses and startups.
  • Design Templates
    A wide variety of pre-designed templates are available, making it easier to create professional-looking emails without design expertise.
  • Product Recommendations
    Drive more sales with personalized product recommendations

Possible disadvantages of MailChimp

  • Cost
    As your subscriber list grows, MailChimp's pricing can become quite expensive compared to some other email marketing services.
  • Limited Automation in Free Plan
    The free plan offers limited automation features, which can restrict the ability to implement more comprehensive automated email campaigns.
  • Complexity for Advanced Users
    While it's user-friendly for beginners, advanced users may find that it's not as flexible or customizable as other platforms.
  • Support Limitations
    Customer support for the free plan is limited to email and self-help resources, which may not be sufficient for users needing immediate assistance.
  • Deliverability Issues
    Some users have reported issues with email deliverability, which can impact the effectiveness of their email marketing campaigns.
  • List Management
    Managing large contact lists can be cumbersome, and there have been complaints about the efficiency of list segmentation and organization.

Sparkpost features and specs

  • High Deliverability
    SparkPost is known for its high email deliverability rates, ensuring that your emails are less likely to end up in spam folders.
  • Comprehensive Analytics
    Provides detailed analytics and insights on email performance, including bounce rate, open rate, and click-through rates.
  • Scalability
    Capable of handling large volumes of emails, making it suitable for businesses of all sizes.
  • Advanced API
    Offers a robust and easy-to-use API for effective email integration into various applications and platforms.
  • Template Management
    Supports advanced template management features, including dynamic content and personalization.
  • Deliverability Tools
    Provides tools and support for maintaining good sender reputation, such as list hygiene and feedback loops.
  • Security
    Strong security features including TLS encryption, compliance with GDPR, and authentication mechanisms like DKIM and SPF.

Possible disadvantages of Sparkpost

  • Pricing
    Can be more expensive than some of its competitors, particularly for users with very high email volumes.
  • Learning Curve
    The platform has a steep learning curve, especially for users who are not experienced with email marketing tools.
  • Support
    While support options are available, some users have reported slow response times when dealing with issues.
  • User Interface
    The user interface can be considered less intuitive and harder to navigate for beginners compared to other email platforms.
  • Integration
    Integrations with third-party services can sometimes be challenging and may require additional technical expertise.

MailChimp videos

+ Add

WARNING! MailChimp Review: Marketers & Entrepreneurs Stayaway! (Why I left MailChimp)

More videos:

  • Review - Mailchimp Automation Sequence For Beginners (2024) Complete Mailchimp Guide
  • Demo - MailChimp Review & Demo - Top 5 Reasons MailChimp Rocks For Newsletters
  • Review - Mailchimp Review: Pros and Cons

Sparkpost videos

+ Add

SparkPost Overview

Category Popularity

0-100% (relative to MailChimp and Sparkpost)

MailChimp

Sparkpost

Email Marketing
96 96%
Email Marketing
4% 4
Email Marketing Platforms
95 95%
Email Marketing Platforms
5% 5
Newsletter Marketing
97 97%
Newsletter Marketing
3% 3
Email Delivery
0 0%
Email Delivery
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare MailChimp and Sparkpost

MailChimp Reviews

  1. Harshi1995
    · intern at ulketz ·
    A great platform for email marketing.

    It is most affordable marketing automation tool . It helps in all in one marketing platform that helps you manage and talk to your clients , customers and others.

    🏁 Competitors: zeta marketing platform, Salesforce Marketing Cloud
  2. Elle Bennett
    · Webmaster at FixedFeeTaxReturn ·
    Good tool for basic email newsletters

    Mailchimp has always been a good solution for sending campaign emails for e-commerce.

  3. Mohit Gupta
    · Small Business Owner at Ecommerce Platform ·
    Mailchimp - Nice Experience with email marketing campaign to use on it.

    This Mailchimp is a very nice email marketing platform to use it. I like its features and all functions for creating emails. It is the best tool to make design, send and share email newsletters.

    🏁 Competitors: Brevo, ActiveCampaign, SendGrid, MailerLite
    👍 Pros:    One of the best thing about mailchimp is, you can use for free and then purchase paid version if you like, no cc nothing required.
    👎 Cons:    Everything is alright, there is no cons
Top 10 Bulk Email Verifier and Validation Services Compared
It validates your email lists to check for invalid or undeliverable emails so that you can maximize your marketing campaign potential. You can either upload your email list and clean it in bulk using the CSV format, or integrate with MailboxValidator API. MailboxValidator interface is fully integrated with major ESP (Email Service Provider). Alternatively, a list can be...
Source: www.accuwebhosting.com
10 Best Campaign Monitor Alternatives You Can Find
Mailchimp is a popular marketing automation and email marketing tool. Its form and landing page builders are useful for generating signups and expanding email lists. Are you wondering if Campaign Monitor and Mailchimp are the same? Both are email marketing tools, yet they differ in many ways.
Source: mailbluster.com
Comparing 16 Campaign Monitor Alternatives: In-depth Analysis
Insights and predictions: Mailchimp’s analytics, including current analytics and predicted demographics, helps you learn more about your audience campaigns.
Source: www.engagebay.com
The 6 Best Campaign Monitor Alternatives for 2024
CategoryMailchimpCampaign MonitorBest FeatureEfficient handling of large listsUser-friendly email designPros1. Seamless scalability2. Comprehensive marketing tools3. User-friendly drag-and-drop editor1. Easy-to-use email templates2. Beautiful customizable templates3. In-depth reporting and analyticsCons1. Learning curve for beginners2. Pricing can be higher for large lists3....
Source: www.activecampaign.com
The 5 Best Email Marketing Software of 2023
Mailchimp emerges as a frontrunner in the email marketing arena. Its blend of user-friendly features, advanced capabilities, and an extensive array of templates position it as an invaluable asset for businesses of all sizes. While its pricing tiers could be a concern for some, the benefits it brings to the table undoubtedly outweigh the drawbacks.
Source: www.listproductsreview.com

Sparkpost Reviews

10 Top Mailgun Alternatives | Most Affordable Competitors 2019
SparkPost has got great uptime which is backed by SLAs. In fact, SparkPost’s burst SLAs assure sending of 10,000 emails per second.
Source: www.formget.com
8 Most Reliable Mandrill Alternative SMTP Relays
The first of the Mandrill Alternative SMTP Relays is the Sparkpost. Since 2001, Message Systems (SparkPost parent company) has built quite a reputation in email marketing platform. It is because Message Systems easily outperforms any other cloud or on-premises email marketing alternative, and provides the flexibility, deliverability, and control that is an absolute must in a...
Source: easysendy.com

Social recommendations and mentions

Based on our record, MailChimp seems to be a lot more popular than Sparkpost. While we know about 89 links to MailChimp, we've tracked only 3 mentions of Sparkpost. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

MailChimp mentions (89)

  • Scalable E-Learning Platforms with Strapi’s API Integrations
    Integrating with marketing tools like Mailchimp through Strapi's API ensures that user data is consistently updated and synchronized, enabling more effective and targeted marketing campaigns. Whenever a user updates their profile or makes a purchase, these changes are automatically reflected across all connected systems. Real-time synchronization helps e-learning platforms maintain accurate contact records,... - Source: dev.to / 4 months ago
  • Email Workflow Automation 101: Templates, Tools, and Best Practices
    Mailchimp is a popular email marketing platform that offers features like customizable templates, A/B testing, and audience segmentation. This can preferred by teams looking to automate their email workflows but also want a minimalist tool to streamline their marketing efforts. - Source: dev.to / 8 months ago
  • The Behind-the-Scenes Magic: How Email Marketing Platforms Connect to Your Domain to Send Emails on Your Behalf
    Have you ever wondered how email marketing platforms like Mailchimp, BestRegards, and HubSpot manage to send hundreds or even thousands of emails from your custom domain in just seconds—without flooding your inbox?. - Source: dev.to / 8 months ago
  • 7 Best Transactional Email Platforms in 2024 Compared 📬
    MailchimpTransactional Emails, formerly Mandrill, is a paid Mailchimp add-on for sending transactional emails. For the purpose of this article, we’ll mainly use the former name Mandrill for the transactional part of the Mailchimp service. - Source: dev.to / about 1 year ago
  • Design Newsletter Emails in Golang
    Have you ever wondered how newsletters from different companies and organisations work? Some companies use platforms like Mailchimp but if you're like me and want to understand what is going on and how to build yours so you have full control then follow along as we send a few custom newsletters to our subscribers. - Source: dev.to / about 1 year ago
View more

Sparkpost mentions (3)

  • The 7 best transactional email services for developers in 2023
    Sparkpost. Good deliverability and a robust set of analytics tools make this a solid choice. - Source: dev.to / over 1 year ago
  • What to do about outbound emails customers and vendors don't get?
    One of our staff was following up on orders to vendors via phone, and several said they didn't get our email with the PO. Someone said that sparkpost.com, Netsuite's email sender, was blacklisted. Blacklistings are hard (for me) to track down, especially since they clear up quickly. But blacklistings can trump most client's SPF/DKIM/whitelist guards. We are getting pushed by management to help ensure... Source: over 3 years ago
  • Post STMP Email Log Error
    Yes pretty much. In theory, you could use godaddy directly but sending emails through your web host is not something you want to do (They won't help much other than telling you to live with it). For better delivery of emails, you need transactional email providers. Not sure of your budget but my top choices are mandrillapp.com, sparkpost.com and sendgrid.com (in that order). Source: over 3 years ago

What are some alternatives?

When comparing MailChimp and Sparkpost, you can also consider the following products

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Mailgun - A set of powerful APIs that enable you to send, receive and track email from your app effortlessly whether you use Python, Ruby, PHP, C#, Node.js or Java.

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

SendGrid - Learn why more developers choose SendGrid for their email deliverability service to send transactional emails triggered by web apps. Get started for free

GetResponse - Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.

MailerLite - Affordable Email Marketing Software. Get all features (Segmentation, Automation, A/B testing) for up to 1,000 subscribers & send unlimited emails for free!

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