XTablo VS Mind Diary

Mind Diary's answer:

MindDiary does not currently publicly disclose individual customer or practice names.

XTablo's answer

XTablo is built only for agencies, not for every kind of business. Each client gets a portal with the agency's brand that installs on their phone like an app, so clients actually come back to it instead of digging through emails.

Mind Diary's answer:

MindDiary connects what happens before, during, and between therapy sessions in one workspace. Alongside practice management features such as digital intake, appointments, telehealth, invoicing, and therapist-reviewed AI notes, MindDiary helps therapists maintain continuity between sessions through client journaling, check-ins, homework, and session preparation. Instead of treating each appointment as an isolated event, MindDiary brings relevant client context together over time so therapists can prepare for sessions with a clearer picture of progress, concerns, and between-session activity. AI-assisted features support the therapist rather than replacing professional judgement.

XTablo's answer

• Simple enough for a client to use without training
• Built for agencies of 2 to 7 people, with simple monthly pricing from €49
• Client portal and team workspace in the same tool
• Approvals for deliverables and social posts in one click
• Made in France, GDPR compliant, in English and French

Mind Diary's answer:

MindDiary is designed specifically around therapy workflows rather than being a generic scheduling or medical practice-management system. It combines digital intake, client management, session preparation, therapist-reviewed AI note drafting, telehealth, appointments, invoicing, revenue follow-up, journaling, homework, and between-session check-ins in one platform. A key difference is MindDiary's focus on between-session engagement and longitudinal client context. Therapists can use permissioned journal entries, check-ins, homework, recent sessions, and other relevant information to prepare for upcoming appointments instead of piecing context together across multiple disconnected tools.

XTablo's answer

Small marketing, web, design and communication agencies (2 to 7 people) and freelancers who manage several clients and want to stop chasing them across email, WhatsApp and shared drives.

Mind Diary's answer:

MindDiary is built for counsellors, psychotherapists, therapists, psychologists, group practices, and therapy clinics. It is particularly suited to practitioners who want to reduce administrative work while improving continuity of care through digital intake, session preparation, clinical documentation support, client journaling, homework, check-ins, appointments, telehealth, and practice-management tools. MindDiary currently has a particular focus on therapy practices in Ireland and the United Kingdom, while the platform is designed to support therapists internationally.

XTablo's answer

We spent months listening to agency owners describe the same paradox: a premium brand in substance, but not in form.

A client never sees your talent first. They see what you share with them: a messy Drive, an unfinished Notion page, a WhatsApp thread full of reminders and lost attachments. And the team lives the same mess from the inside: files here, chats there, tasks everywhere, no clear view of ongoing projects.

So we built XTablo to bring both sides of the job into one tool. Studio is the agency's back office (projects, tasks, planning, files, discussions). Portal is the client side: a space with the agency's logo and colors where each client follows their project, approves, chats and drops files. A task checked in the Studio moves the step forward in the Portal. No double entry.

We started with a rough MVP, ran call after call with agencies, iterated, then shipped a complete v1 with a new design. When the first agencies started paying, the question changed from "does it work?" to "how do we grow what works?".

Today agencies can even drive XTablo from Claude through MCP: write one sentence, and the project, steps and tasks appear in the client portal.

Mind Diary's answer:

MindDiary was created around a simple observation: therapy software typically concentrates on what happens inside the appointment, while much of the useful context develops between sessions. Therapists often have intake information, notes, journals, homework, appointments, invoices, and client communications spread across different systems. MindDiary was built to bring these workflows together and make relevant longitudinal client context easier to use when preparing for the next session. The goal is not to automate therapy or replace clinical judgement. It is to give therapists a better workspace for understanding context, reducing administration, maintaining continuity between sessions, and running their practice.

XTablo's answer

• Go, templ and HTMX (fast, server-rendered app)
• PostgreSQL
• Progressive Web App, so clients install their portal on their phone
• MCP server, so AI assistants like Claude can create projects, steps and tasks
• Stripe for billing

Mind Diary's answer:

MindDiary is a modern cloud-based web application built primarily with React and TypeScript on the frontend and .NET/C# services on the backend. Its infrastructure uses technologies including AWS, Cloudflare, PostgreSQL, Stripe, and modern AI/LLM services. The platform is designed with security, privacy, scalability, and therapist control over AI-assisted workflows in mind.