XAMPP
MAMP
Microsoft IIS
Apache HTTP Server
Apache Tomcat
LiteSpeed Web Server
Forge
Phusion Passenger
Optimizely
VWO
AB Tasty
Google Analytics
Google Marketing Platform
PractiTest
Azure DevOps
Micro Focus ALM
XAMPP
OptimizelyXAMPP is recommended for web developers, especially those working with PHP-based applications, students learning web development, and professionals who need a convenient local server environment for testing and development purposes. It is also suitable for hobbyists who want to experiment with web server configurations and test their projects before deployment.
Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.
I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.
MAMP - MAMP is the abbreviation for Macintosh, Apache, MySQL, and PHP. It is a reliable application with its four components that allows you to access the local PHP server as well as the database server (SQL).
VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.
Microsoft IIS - Internet Information Services is a web server for Microsoft Windows
AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.
Apache HTTP Server - Apache httpd has been the most popular web server on the Internet since April 1996
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.