Software Alternatives, Accelerators & Startups

UTMDog VS Split Fee

Compare UTMDog VS Split Fee and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

UTMDog logo UTMDog

The best free UTM builder with QR codes and short links

Split Fee logo Split Fee

Split Fee connects UK recruitment agencies to collaborate on permanent placements. Share candidates and vacancies, match automatically, and split the fee.
  • UTMDog Landing page
    Landing page //
    2023-03-01
  • Split Fee Login screen
    Login screen //
    2026-03-16
  • Split Fee Dashboard page
    Dashboard page //
    2026-03-16

Split Fee is a platform for UK recruitment agencies to collaborate on permanent placements.

Every agency has candidates they can't place and vacancies they can't fill. Another agency almost certainly has what you need โ€” but finding them, trusting them, and making the collaboration work has always been the hard part.

Split Fee solves this. Post your candidates and vacancies to the platform. Our matching algorithm finds opportunities across every agency on the network โ€” by skills, location, salary, and seniority. Candidate and client data stays anonymised until both sides agree to work together. When a placement is made, we handle the fee split and invoicing automatically.

No more posting in social media groups and hoping someone replies. No more sharing candidate details with strangers on trust alone. No more chasing invoices from agencies you barely know.

45% for you. 45% for them. 10% platform fee โ€” only when a placement is made.

Half of a placement fee is infinitely better than none of it.

Split Fee

$ Details
freemium ยฃ97.0 / Monthly
Release Date
2026 March
Startup details
Country
United Kingdom
Founder(s)
Abbie Taylor
Employees
1 - 9

Analysis of UTMDog

Overall verdict

  • UTMDog is a handy, straightforward tool for building and managing UTM-tagged links, making it a solid choice for marketers who want to keep campaign tracking clean and consistent.

Why this product is good

  • Simplifies the creation of UTM parameters so you can generate trackable links quickly without manual URL editing
  • Helps maintain consistent naming conventions across campaigns, reducing messy or duplicate data in analytics
  • Saves time for teams by centralizing link building and management in one place
  • Improves the accuracy of campaign attribution and reporting in tools like Google Analytics

Recommended for

  • Digital marketers who run multiple campaigns and need reliable link tracking
  • Small businesses and startups looking for an easy way to measure marketing performance
  • Agencies managing campaigns across several clients who need standardized UTM conventions
  • Content creators and social media managers who want to track traffic sources accurately

Analysis of Split Fee

Overall verdict

  • Split Fee (split-fee.com) appears to be a niche referral/fee-splitting platform aimed at connecting professionalsโ€”likely in real estate, legal, or brokerage-type industriesโ€”to share commissions on referred deals. Without independent reviews or verified track record widely available, it should be approached with due diligence, but the concept itself addresses a real market need for structured referral partnerships.

Why this product is good

  • Provides a structured framework for professionals to formally split fees or commissions on referred business
  • Can help expand referral networks beyond one's immediate contacts or region
  • May reduce disputes over referral agreements by formalizing terms upfront
  • Potentially useful for professionals who receive occasional out-of-market or out-of-expertise leads they want to monetize

Recommended for

  • Real estate agents or brokers looking to refer out-of-area clients
  • Legal or financial professionals wanting to formalize referral fee arrangements
  • Freelancers or consultants who want to monetize leads outside their expertise
  • Small firms seeking to expand reach through partner referral networks

Category Popularity

0-100% (relative to UTMDog and Split Fee)
Link Tracking
100 100%
0% 0
Recruitment Solutions
0 0%
100% 100
Link Management
100 100%
0% 0
Recruitment
0 0%
100% 100

Questions & Answers

As answered by people managing UTMDog and Split Fee.

Which are the primary technologies used for building your product?

Split Fee's answer:

A next-generation serverless platform, built for AWS.

What makes your product unique?

Split Fee's answer:

Split Fee is the first purpose-built platform for split fee recruitment in the UK. Instead of relying on LinkedIn groups, WhatsApp messages, and manual agreements, agencies upload their candidates and vacancies and the platform automatically matches them across agencies.

Candidate identities are revealed gradually; anonymised at first, then progressively disclosed as both sides accept, so agencies can collaborate without the risk of circumvention.

Why should a person choose your product over its competitors?

Split Fee's answer:

Most "split fee networks" are just directories or social groups where agencies post and hope someone responds. Split Fee is an actual matching engine. It scores candidate-vacancy pairs, handles the legal agreements (non-circumvention, self-billing), automates invoicing and fee splits, and manages the entire placement lifecycle from match to payment. Everything that normally requires trust, phone calls, and spreadsheets is handled by the platform.

How would you describe the primary audience of your product?

Split Fee's answer:

UK recruitment agencies; from boutique firms with a handful of consultants to mid-sized agencies with specialist sector coverage. Any agency that has either strong candidates without the right vacancies, or client vacancies they can't fill from their own candidate pool. Split Fee turns those dormant assets into placements.

What's the story behind your product?

Split Fee's answer:

Abbie, our founder, knew that although split fee arrangements have existed in recruitment for decades, the process has always been manual: find a partner agency, negotiate terms, trust them with your candidate data, chase invoices. Most agencies avoid it because the overhead and risk outweigh the reward. Abbie built Split Fee to remove that friction entirely, with automated matching, progressive identity disclosure, built-in legal agreements, and automated billing, making split placements as straightforward as direct ones.

User comments

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What are some alternatives?

When comparing UTMDog and Split Fee, you can also consider the following products

Simple UTM Manager - Save and reuse your UTM campaign parameters for free

Unbench - Beyond recruitment, Unbench became a dynamic matchmaking platform, efficiently connecting companies with top specialists.

utm.codes - A better way to create and manage campaign marketing links

UTM Mind - The UTM governance platform for marketing teams. Build consistent links, enforce naming rules, sync to ad platforms, and verify data quality in GA4 โ€” powered by AI.

AndrewMurrayhq UTM Builder - Simple UTM Builder - The Simplest FREE UTM Builder

UTM.io - Our UTM tool makes it easy and fast to set up tracking on every link, leaving you free to dive into the data to learn how you can maximize the effectiveness of your email and social media campaigns.