Software Alternatives & Startups

UserGuiding VS Setapp

Compare UserGuiding VS Setapp and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

UserGuiding logo UserGuiding

Create in-app experiences with the most straightforward product adoption platform — quick implementation, lasting user engagement.

Setapp logo Setapp

The one place for trusted apps. Hundreds of high-quality apps for your Mac and iPhone, including AI tools.
  • UserGuiding Welcome users with an onboarding guide
    Welcome users with an onboarding guide //
    2024-06-14
  • UserGuiding Create product tours and walkthroughs
    Create product tours and walkthroughs //
    2024-06-14
  • UserGuiding Show all of your educational material in-app
    Show all of your educational material in-app //
    2024-06-14
  • UserGuiding Create target segments of your users
    Create target segments of your users //
    2024-06-14
  • UserGuiding Gather and track user feedback
    Gather and track user feedback //
    2024-06-14
  • UserGuiding Get detailed performance analytics
    Get detailed performance analytics //
    2024-06-14

Most users struggle to see the full value of a product within the first 14 days (if ever).

That's why we built UserGuiding, a no-code product adoption platform that helps increase activation & retention and reduce churn using many in-app walkthroughs and widgets as well as standalone Knowledge Base and Product Updates pages. Provide your users all the self-serve help they need throughout their journey, and also gather valuable insights and feedback from them with our in-app surveys to give you direction and improve your product development.

The best part? You can do it all without breaking the bank and with zero technical expertise, thanks to our drag-and-drop interface.

Try UserGuiding today to give your product adoption a huge, instant boost.

  • Setapp
    Image date //
    2026-06-25
  • Setapp
    Image date //
    2026-06-25
  • Setapp
    Image date //
    2026-06-25
  • Setapp
    Image date //
    2026-06-25
  • Setapp
    Image date //
    2026-06-25
  • Setapp
    Image date //
    2026-06-25

A unified marketplace for Mac and iPhone users to get hand-picked, trusted apps. Get over 260 apps for a flat fee with Setapp Membership, or purchase individual apps on flexible terms through Setapp Marketplace.

UserGuiding

$ Details
paid Free Trial $69 / Monthly (Basic; Guides & Checklists, Knowledge Base, In-app Surveys)
Platforms
Google Chrome Browser PHP JavaScript Wordpress Magento Shopify Firefox
Release Date
-
Startup details
Country
Turkey

Setapp

Website
setapp.com
$ Details
paid Free Trial $14.99 / Monthly (1 Mac)
Platforms
-
Release Date
2017 January

UserGuiding features and specs

  • User Onboarding Guides
  • Hotspots
  • Onboarding Checklists
  • Knowledge Base
  • Resource Centers
  • Product Updates Page
  • In-App Surveys
  • NPS Surveys
  • User Engagement Analytics
  • User Identification
  • Audience Segmentation
  • No-code
  • Custom Attributes
  • Weekly Reporting Emails
  • Custom CSS
  • Google Analytics Integration
  • Hubspot Integration
  • Slack Integration
  • Intercom Integration
  • Mixpanel Integration
  • Multiple Team Members
  • Multiple Domains

Setapp features and specs

  • Diverse Application Library
    Setapp provides access to a wide range of high-quality Mac applications across different categories, all from a single subscription service.
  • Cost-Effective
    For a monthly fee, users gain access to multiple paid applications, which can be more cost-effective than purchasing individual app licenses.
  • Updates and Upgrades Included
    All apps within Setapp come with automatic updates and upgrades included in the subscription, ensuring users always have the latest features and security patches.
  • Easy Installation and Management
    The Setapp platform provides a user-friendly interface for browsing, installing, and managing applications, simplifying the overall user experience.
  • Free Trial Available
    Setapp offers a 7-day free trial, allowing potential users to explore and evaluate the service before committing to a subscription.

Analysis of UserGuiding

Overall verdict

  • Overall, UserGuiding is generally well-regarded as a valuable tool for improving user onboarding processes. It is praised for its ease of use, flexibility, and effectiveness in enhancing the user experience.

Why this product is good

  • UserGuiding is designed to help businesses create interactive user onboarding experiences without needing to write code. It offers features such as product tours, guides, checklists, tooltips, and analytics to improve user engagement and facilitate better understanding of the software or platform being introduced.

Recommended for

    UserGuiding is recommended for SaaS companies, product managers, and growth teams who are looking to improve customer onboarding and engagement. It is especially beneficial for teams that lack the resources to create custom onboarding solutions from scratch, as it allows them to quickly deploy dynamic guides and tutorials with minimal technical effort.

Analysis of Setapp

Overall verdict

  • Overall, Setapp is considered good for users who frequently use multiple Mac apps and value convenience and flexibility. It provides excellent value for money by offering a diverse selection of reliable and well-crafted applications. However, it might not be the best choice for those who only need a few specific applications or prefer to own their software outright.

Why this product is good

  • Setapp is a subscription-based service that provides access to a wide range of Mac applications for a single monthly fee. Users often find it beneficial because it offers a curated selection of high-quality apps without the need to purchase each one individually. It saves time and money for those who require multiple tools, ensuring they always have the latest versions without additional costs. Furthermore, it simplifies software management by centralizing the process of discovering, updating, and accessing various applications.

Recommended for

    Setapp is recommended for professionals, creatives, and productivity enthusiasts who use a variety of Mac applications regularly and appreciate the ease of access to a comprehensive software library without the hassle of individual purchases. It's also suitable for users who enjoy exploring new tools and apps to enhance their workflow.

UserGuiding videos

Customer Stories #1 - Onboarding New Users of SaaS Company

More videos:

  • Tutorial - UserGuiding University #1
  • Demo - 🌟 UserGuiding - Onboard your new users, without any coding! 🌟
  • Review - UserGuiding Review - Create Guided Onboarding Guides With ZERO Code - Great For Course Creators
  • Demo - Connecting the Dots - learn how to apply UserGuiding to a real project

Setapp videos

What's Setapp?

Category Popularity

0-100% (relative to UserGuiding and Setapp)
User Onboarding And Engagement
Project Management
0 0%
100% 100
User Engagement
100 100%
0% 0
Productivity
52 52%
48% 48

Questions & Answers

As answered by people managing UserGuiding and Setapp.

What's the story behind your product?

Setapp's answer:

Setapp was created in 2016 by MacPaw, the company behind apps such as CleanMyMac, ClearVPN, and more. The key idea behind Setapp was to give users a simple way to discover high-quality apps for Mac. Over the years, the catalog has grown to over 260 apps and now includes tools for Mac, iOS, and web. Setapp is localized in eight languages and has users all over the world. Here are the key dates:

November 2016: Setapp closed beta is launched for the press, opinion leaders, and influencers. December 6, 2016: Setapp Beta release. January 25, 2017: Setapp public release. August 6, 2020: Setapp let users install iOS apps. August 11, 2021: Setapp arrives on iPhone and iPad. March, 2026: Single app purchase via Setapp Marketplace is introduced. Now, Setapp includes 260+ apps, 50+ iOS apps, and about 10 web apps with more to come.

What makes your product unique?

Setapp's answer:

Setapp's key differentiators:

-Curation. Setapp is a curated platform with trusted, hand-picked apps — not a place filled with self-submitted apps.

-Professional focus. Setapp includes apps aimed at improving productivity and workflows for professionals who rely on their Macs. Setapp users range from developers and marketers to educators, healthcare experts, logistics and retail professionals, and more.

-Flexible access. Users have two ways to get apps: a single-fee subscription to 260+ fully unlocked Mac, iOS, and web apps; or individual app purchases via Setapp Marketplace, for those who need just a few apps rather than the full catalog.

-Security. Setapp holds ISO/IEC 27001:2022, SOC 2, and GDPR certifications. Apps are not permitted to display ads or include hidden in-app purchases.

-AI access. AI+ plans give access to all popular LLM models — GPT, Claude, Gemini, and Grok — through a single gateway.

Setapp gives users apps they can count on. It’s not an endless store but a curated collection of apps worth users’ time and money.

Why should a person choose your product over its competitors?

Setapp's answer:

-Quality over volume. The catalog includes only hand-picked, trusted apps. When downloading an app from Setapp, users can be sure it is high quality and safe to use.

-Trusted apps, no fillers. Every app is Apple-notarized, ad-free, fully unlocked, and has no features locked behind additional paywalls. Getting apps through Setapp means avoiding malware and unpleasant surprises.

-Save costs. Setapp Membership offers access to over 260 apps for a flat fee — no need to subscribe to multiple individual apps and juggle subscriptions. In Setapp Marketplace, users can purchase hand-picked, trusted apps individually, with no need to double-check quality or security.

How would you describe the primary audience of your product?

Setapp's answer:

Setapp is actively used by professionals who rely heavily on their Macs and want to improve their workflows — including developers, IT specialists, content creators, designers, marketers, writers, educators, students, and specialists in agriculture, logistics, retail, healthcare, and other fields.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare UserGuiding and Setapp

UserGuiding Reviews

15 best user onboarding software you need to try in 2023
UserGuiding is a no-code platform where no coding is required to get up and running, and the walkthroughs are interactive, moving at the pace of each user. Hotspots are a popular feature – highlighted portions of the screen with short explanations, which the user can read and digest before moving to the next section.
8 Best Usetiful Alternatives and Competitors That Are More Professional
UserGuiding’s Analytics dashboard gives you actionable insight on the performance of your onboarding content. UserGuiding allows you to track view and completion data for each guide, tooltip, hotspot, checklist, and resource center – while also giving you information about daily active users, and satisfaction scores.
Source: userguiding.com
Top alternatives to UserGuiding
Pricing - Userguiding limits their plans by number of Monthly Active Users. While this is a widespread approach in the SaaS industry, it is very restricting and unfair. In many cases, one may want to run tours only on a fraction of the customer base, thus overpaying for the rest of the users who may never interact with content from Userguiding. “The price is a bit high. It...
Appcues Alternatives and Competitors
Miraç is Content Editor of UserGuiding, a code-free product walkthrough software that 2000+ companies trust in their user onboarding.

Setapp Reviews

We have no reviews of Setapp yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Setapp should be more popular than UserGuiding. It has been mentiond 15 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

UserGuiding mentions (2)

  • What tool are you using for walk-thru / onboarding wizard? (Pendo, WalkMe, Appcues, etc)
    I do some work with https://userguiding.com/ and I find them to be a good compromise between features and pricing. It's one of the more affordable user onboarding platforms out there but comes in packed with functionalities, and it looks nice, too. Source: almost 5 years ago
  • Similar product launched before us
    Use user guides to onboard customers flawlessly (https://userguiding.com/). Source: over 5 years ago

Setapp mentions (15)

  • Ask HN: How to Sell as a Software Engineer?
    > I've reached the conclusion that software quality and even price matters much less than distribution, especially now. I highly doubt that is true. We don't yet know how end-users will make purchasing decisions now that almost anyone can build something that "works". Taking AI out of the picture: you still need to define the target market segment before you build anything. You still need to find a way to... - Source: Hacker News / 4 months ago
  • Show HN: BoringBar – a taskbar-style dock replacement for macOS
    There could be 4x buyers at $10. I’d be one of the now, the dock is a constant annoyance. The app looks great, downloading the trial now. To the app’s author I’d say get as many licensees as you can fast before you’re Sherlocked or somebody vibecodes a clone out of “why not”. I use many free and paid apps, little QoL types, like BetterDisplay, Coctail, etc and for me the included support is of little value. These... - Source: Hacker News / 5 months ago
  • Coders Coded Their Job Away. Why Are So Many of Them Happy About It?
    I used a bunch of tools from https://setapp.com/ and no longer subscribe. I used to pay for Linear for all my personal projects, built one with CC that perfectly fits my needs… I also built a myriad of small tools that help me automate bunch of busy work I used to do manually, both for professional and personal projects. - Source: Hacker News / 6 months ago
  • Italian Competition Authority Fines Apple $115M for Abusing Dominant Position
    > are there any real 3rd-party AppStores for iOS now "Always has been": Setapp. Very interesting model. Readily recommend devs subscribing to this collection, but non-devs as well if you're into "there's an app for that" and fatigued with IAP. https://setapp.com/. - Source: Hacker News / 9 months ago
  • The One Productivity Tool You Didn't Know You Can't Live Without
    I use Paste, a very feature rich clipboard manager for Mac with gorgeous UI. It's not free, but it comes along with a Setapp license that I got from work, so if you already have a license you can use it to install Paste. - Source: dev.to / about 1 year ago
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What are some alternatives?

When comparing UserGuiding and Setapp, you can also consider the following products

Appcues - Improve user onboarding, feature activation & more — no code required! Stop waiting on dev and start increasing customer engagement today. Try it for free.

Konfigure - APARTMENTS | VILLA | WORKSPACE | RETAIL

Userlane - Userlane helps healthcare, financial services, manufacturing, and pharma organizations close the gap between deploying software and AI and people using it well. See where technology creates friction. Fix it in context. Prove it worked.

Metavine Platform - Metavine Platform is a comprehensive Platform-as-a-Service that help businesses build agility and compete effectively in the digital world by enabling them to iterate and create apps quickly.

WalkMe - WalkMe is a game-changing platform that instantly simplifies the online user experience.

QuickBase - Quickbase provides a no-code operational agility platform that enables organizations to improve operations through real time insights and automation across complex processes and disparate systems. ​​