Software Alternatives, Accelerators & Startups

Trustpilot VS Substack

Compare Trustpilot VS Substack and see what are their differences

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Trustpilot logo Trustpilot

We're all about consumer reviews. Get the real inside story from shoppers like you.

Substack logo Substack

With Substack, anyone can start a publication that combines a personal website, blog, and email newsletter or podcast. It's quick and simple.
  • Trustpilot Landing page
    Landing page //
    2022-10-22
  • Substack Landing page
    Landing page //
    2022-10-26

Trustpilot features and specs

  • Credibility
    Trustpilot is a well-established platform recognized globally, which adds credibility to the reviews and ratings provided.
  • User-Generated Content
    The platform relies on user-generated content, meaning the reviews are based on real experiences from consumers.
  • SEO Benefits
    Reviews and ratings on Trustpilot can improve a business's search engine ranking due to the addition of fresh, relevant content.
  • Feedback Loop
    Businesses can respond to reviews, providing a channel for direct feedback and the potential for resolving customer issues.
  • Verified Reviews
    Trustpilot offers verified reviews, which add an extra layer of trust and authenticity to the feedback.

Possible disadvantages of Trustpilot

  • Cost
    While basic services are free, advanced features and analytics require a subscription, which can be costly for small businesses.
  • Fake Reviews
    Despite efforts to authenticate reviews, the platform is not immune to fake or biased reviews, which can skew the perception of a business.
  • Negative Bias
    People are often more motivated to write reviews when they have a negative experience, which can result in a bias towards negative feedback.
  • Public Scrutiny
    Any negative reviews are visible to the public, which can impact the reputation of a business if not managed effectively.
  • Platform Dependency
    Businesses can become overly reliant on Trustpilot for their online reputation, potentially neglecting other important avenues for customer engagement.

Substack features and specs

  • Ease of Use
    Substack offers a user-friendly interface that makes it easy for writers to publish and monetize their newsletters.
  • Built-in Monetization
    Writers can easily charge readers for subscriptions, allowing for straightforward monetization.
  • Direct Audience Connection
    Substack allows writers to build a direct relationship with their audience via email, which can lead to a more engaged readership.
  • Discovery and Community
    Features like staff picks and recommendations help writers get discovered by new readers.
  • No Upfront Costs
    Substack does not charge upfront fees; instead, it takes a percentage of subscription revenues, making it easier to start.
  • Content Ownership
    Writers retain full ownership of their content, giving them more control over their work.

Possible disadvantages of Substack

  • Revenue Share
    Substack takes a 10% cut of subscription revenues, which can add up for writers with a large subscriber base.
  • Limited Customization
    The platform has limited customization options compared to building a custom website or using more flexible CMS options.
  • Dependency on Platform
    Relying on Substack means depending on its policies and infrastructure, which could pose risks if the platform changes its terms or features.
  • Competition
    As more writers join Substack, it can become challenging to stand out amidst the growing competition.
  • Email Deliverability
    Writers may face issues with email deliverability, as some newsletters may end up in spam folders.
  • Payment Processing Fees
    Besides Substack's fee, payment processors like Stripe also take a percentage, further reducing net earnings for writers.

Analysis of Trustpilot

Overall verdict

  • Overall, Trustpilot is a good platform for obtaining customer feedback and gaining insights into company reputations. It is a useful tool for both consumers seeking reliable reviews and businesses looking to build credibility.

Why this product is good

  • Trustpilot is a widely used platform for consumers to share and read reviews on various businesses. It helps customers make informed decisions and allows companies to gather feedback and improve their services. The platform's transparency and large database make it a reliable source of information. However, like any review site, the authenticity of reviews can occasionally be questioned, and itโ€™s important to assess reviews critically.

Recommended for

    Trustpilot is recommended for consumers who want to research businesses before making a purchasing decision and for businesses aiming to engage with their customers, improve their services, and enhance their online reputation.

Analysis of Substack

Overall verdict

  • Substack is a good choice for writers seeking autonomy and a straightforward way to monetize their content. However, it may not be the best fit for those who prefer working within the framework of a larger publication or those unfamiliar with the challenges of building and maintaining a subscriber base.

Why this product is good

  • Substack is a platform that allows writers, journalists, and content creators to publish and monetize their newsletters. It is praised for its ease of use, built-in subscription system, and direct-to-consumer model which enables writers to retain control over their audience and content. The platform has attracted both independent writers and established journalists seeking the freedom to monetize their work without traditional media constraints.

Recommended for

  • Independent writers and journalists
  • Content creators looking to monetize their work
  • Individuals seeking a direct relationship with their audience
  • Those who appreciate simplicity in publishing

Trustpilot videos

Trustpilot Review - Get Seller and Product Ratings. Good for Mid-Large Sized Businesses.

More videos:

  • Tutorial - How to Get FREE Trustpilot Reviews by Using Reviewsub

Substack videos

Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks

More videos:

  • Review - E1016 Substack CEO Chris Best empowers writers via email newsletter platform, raised $15M from a16z
  • Review - Why EVERYONE should be on Substack | What it is, How it Works, $$$
  • Review - Beehiiv vs Substack (2024) - Which is Better?
  • Review - My Experience with SUBSTACK: An Honest Review of Substack

Category Popularity

0-100% (relative to Trustpilot and Substack)
Online Reviews
100 100%
0% 0
Blogging
0 0%
100% 100
Product Reviews
100 100%
0% 0
CMS
0 0%
100% 100

User comments

Share your experience with using Trustpilot and Substack. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Trustpilot and Substack

Trustpilot Reviews

Make sure to list your SaaS on these marketplaces to get users
Trustpilot is all about reviews if you have good reviews for your business here you are king then, as itโ€™s trusted among millions of people.
Source: medium.com
Our Top 15 Software Review Websites
Trustpilot is Google AdWords certified, meaning Google will source feedback from reviews left on the Trustpilot platform. This is incredibly valuable because it will contribute to the minimum amount of reviews required to get Google snippets to work. Learn more in our review management 101 guide.
30 Best Customer Feedback Survey Tools: An Overview | Mopinion
KiyOh is another online review tool, that is somewhat smaller scale than Trustpilot. This is a favorable customer feedback tool, however, as it offers competitive prices and features that are similar to the more expensive alternatives such as TrustPilot. This tool focuses on ratings and reviews and includes a Review Alarm that notifies you of any new, incoming reviews โ€“ both...
Source: mopinion.com
Yotpo vs Reviews.io โ€“ Pricing + 2 Alternatives
Trust Pilot is another great alternative to both Yotpo and Review.io. Like Shopper Approved, Trustpilot is licensed to syndicate both Seller and Product reviews, which is great for those that are on the hunt for both services under one roof. You can get Trustpilot by clicking on this link. On pricing, Trustpilotโ€™s plans begin at $299 per month, which is payable annually.
Review Generation Platforms: Which One Is Best for My Business?
How it Works: Trustpilot is a review management tool that helps online businesses build and manage their reputation by collecting, monitoring, and publishing reviews. Businesses use Trustpilot to improve customer experience, stand out more in search engines, increase conversions and sales on-site, and build a trusted reputation. Itโ€™s one of the better-known review generation...

Substack Reviews

25+ Medium Alternative Platforms for Publishing Articles
Substack offers writers of all experience levels the ability to write an email newsletter thatโ€™s profitable through subscriptions. Substack provides purpose-built web and newsletter publishing tools to enable writers to monetize their newsletters. It is a service often favoured by readers because itโ€™s a convenient all-in-one solution for writing a successful podcast that...
Source: forgefusion.io
10 Best Medium Alternatives for Reading and Publishing
What sะตts Substack apart is its sะตamlะตss intะตgration of contะตnt crะตation and subscription-basะตd monะตtization. Substackโ€™s usะตr-friะตndly intะตrfacะต, distribution tools, and support for various contะตnt formats make it a popular choice for indะตpะตndะตnt crะตators looking to connะตct dirะตctly with thะตir audiะตncะต and turn thะตir passion into a sustainablะต incomะต strะตam.
9 Best Medium Alternatives for Making Money With Your Writing in 2023
Substack and Medium differ primarily in their monetization methods. Medium pays creators based on reader engagement, while Substack enables writers to monetize directly through paid subscriptions to their newsletters. This business model allows Substack users to build a direct relationship with their readers via their email inboxes, whereas Medium interactions primarily...
11 Patreon Alternatives for Audience Monetization in 2023
Like a few of the other platforms weโ€™ve looked at, Substack takes a cut of your earnings rather than charging a 10% platform fee.
Source: www.uscreen.tv
Any good Mailchimp alternatives?
My question for you is, what is keeping you from making $31 per month from your list? Are you using any feature that Substack (free until you get paid) can't handle?

Social recommendations and mentions

Substack might be a bit more popular than Trustpilot. We know about 102 links to it since March 2021 and only 69 links to Trustpilot. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Trustpilot mentions (69)

  • 6 recommendations on how to use GEO for your brand
    Motivate users to write reviews According to a survey by the First Page Sage Agency, online reviews impact AI chatbots' responses from 13 to 31%. This means that your reputation on TrustPilot or Capterra has a big impact not only on users who look through these platforms before making a purchase, but also on AI Models. As a brand, you can motivate people to write reviews by notifications or bonuses. - Source: dev.to / about 1 year ago
  • Never again Kiwi.com!! Please stay away from kiwi.com
    After that, the journey to the hell started: - We clicked on the refund option (there was only a single choice) and it was written in small letters at the bottom, hiding that the money will not be returned, but a "credit" will be provided to be used within 2 years. - Obviously, I didn't like it the credit idea because I wanted the plane ticket or my money back. - the customer service recommended to book it... Source: over 2 years ago
  • Check Reviews
    So we're all going to be scrambling for alternatives. Please check trustpilot.com before you order. Semaspace had good reviews there. A lot of the alternatives do not. Hoping to find a company that's not going to rip me off. Source: almost 3 years ago
  • Learn with Queasy : Pig Butchering Scams
    Research and check for legitimate reviews on platforms like trustpilot.com. Lack of reviews or an influx of recent ones could indicate a scam. Source: about 3 years ago
  • Is pureanabolics.bz legit?
    I wouldn't know about that website but I can tell you that zenbu-pharma.com is definitely legit. I've used them several times and they have great reviews on trustpilot.com. Source: about 3 years ago
View more

Substack mentions (102)

  • Writing by Hand is Good for your Brain
    It's ironic that the article that caused him to write this post (https://substack.com/@justindeschamps/note/c-261265212?utm_source=notes-share-action&r=7y05q) is written by AI. I see this style of informational writing all over the place now. - Source: Hacker News / about 1 month ago
  • Ask HN: What are your favorite blogs not about AI?
    Https://substack.com/@yelluwcomedy. - Source: Hacker News / about 1 month ago
  • Kids (With Phones) Are Alright
    Sure there was basically a cartel in social media. You saw coordinated censorship campaigns to ban the former president of the United States for example. But I wouldn't discount the amount of political interference there as well. The last administration admitted to flagging individual posts for the social media companies. But it's also true there is a lot of coordinated censorship even without state interference.... - Source: Hacker News / about 2 months ago
  • Financing the AI boom: from cash flows to debt [pdf]
    Manhattan Project: $36B, 5 years โ–ซ Apollo Program: $257B, 14 years โ–ซ Interstate Highway System: $620B, 37 years โ–ซ AI data centers: $930B, 6 years and still accelerating From: https://substack.com/@rubendominguez/note/c-244929068. - Source: Hacker News / about 1 month ago
  • SpaceX to buy Cursor AI coding agent operator Anysphere for $60B
    The thing is, even the center of the road academics who refrain from such comparisons are noting the similarity. The MAGA movement meets the traditional defining characteristics of fascio. We can be rigid and say that only Mussoliniโ€˜s political movement can be properly be called fascist. But if we call Hitler and the Nazis fascists as well, then we open the door to any movement that meets the criteria. And Trump... - Source: Hacker News / 2 months ago
View more

What are some alternatives?

When comparing Trustpilot and Substack, you can also consider the following products

Reviews.io - What are customers saying about the businesses you love? Read, write & share genuine reviews on Reviews.io

Ghost - Ghost is a fully open source, adaptable platform for building and running a modern online publication. We power blogs, magazines and journalists from Zappos to Sky News.

Yotpo - Yotpo is the smartest way to generate customer content, drive traffic and increase conversions.

Medium - Welcome to Medium, a place to read, write, and interact with the stories that matter most to you.

Birdeye - AI Agents for Multi-Location Brands

Buttondown - Buttondown is the best way to start and run your newsletter