Software Alternatives & Startups

Sublime Text VS ASO.dev

Compare Sublime Text VS ASO.dev and see what are their differences

Sublime Text

Sublime Text is a sophisticated text editor for code, html and prose - any kind of text file. You'll love the slick user interface and extraordinary features. Fully customizable with macros, and syntax highlighting for most major languages.

Rating
0 reviews
Pricing
Open source
ASO.dev

ASO.dev is an all-in-one platform for App Store optimization, offering keyword tracking, competitor insights, metadata editing, and analytics. It simplifies managing app performance, helping developers boost visibility and drive organic growth.

Rating
0 reviews
Pricing
Paid Free trial $25 / Monthly

Which is more popular?

ASO.dev might be a bit more popular than Sublime Text. We know about 3 links to it since March 2021 and only 3 links to Sublime Text.

social mentions
3 vs 3
Text Editors popularity
100% vs 0%
alternatives listed
240+ vs 51

Base details

Website, pricing, platforms and company facts side by side.

Sublime Text
ASO.dev
Website sublimetext.com aso.dev
Pricing
Open source
Paid Free trial $25 / Monthly Official pricing
Platforms —
Windows Mac OSX iOS Android +1
Company — Startup from the United Kingdom · 1 - 9 employees · 2022
Listed in

About Sublime Text and ASO.dev

In their own words, as submitted to SaaSHub.

Sublime Text
ASO.dev

No description of Sublime Text yet.

Features: Smart Metadata Editor: Easily edit app titles, subtitles, and descriptions suggestions to ensure optimal content for search algorithms. Integration with GPT, Claude, DeepL, Google for translations by one click. Export to CSV, Fastlane and JSON. Unlimited Keywords Tracking &...

Read more about ASO.dev

Features and specs

What each product offers, as listed by its team.

Sublime Text 7 features
ASO.dev 5 features
  • Speed
    Sublime Text is known for its fast performance, even with very large files and heavy duty workloads, providing a smooth coding experience.
  • Customizability
    It offers extensive customization options via JSON settings files, allowing users to tailor the editor to their specific needs and preferences.
  • Package Control
    The Package Control feature allows for easy installation, management, and discovery of plugins and themes, greatly enhancing functionality.
  • Multi-Platform Support
    Available on Windows, macOS, and Linux, it enables a consistent working environment across different operating systems.
  • Multiple Selections
    Allows for simultaneous editing by making multiple text selections, which is a powerful feature for rapidly making large-scale changes.
  • Distraction-Free Mode
    Offers a distraction-free mode that lets you focus on code by providing a full-screen, minimal interface.
  • Command Palette
    Provides a command palette that gives quick access to various functionalities, making performing complex actions easier.

Possible disadvantages

  • Cost
    While a free evaluation version is available, continued use requires purchasing a license, which may be a barrier for hobbyists or cash-strapped developers.
  • Limited IDE Features
    It lacks some of the advanced features found in full-fledged Integrated Development Environments (IDEs), such as robust debugging tools and integrated version control.
  • Steep Learning Curve
    The high degree of customizability can be overwhelming for beginners, requiring a significant time investment to master.
  • Plugin Dependencies
    While the extensive plugin ecosystem is an advantage, it can also lead to dependencies on third-party plugins which may not always be reliable or maintained.
  • No Real-Time Collaboration
    Unlike some modern editors, Sublime Text lacks built-in support for real-time collaboration between multiple users.
  • Occasional Plugin Conflicts
    Plugins can occasionally conflict with each other, causing unexpected behavior or performance issues.
  • Less Active Community
    Compared to some other popular editors like VSCode, the Sublime Text community is relatively smaller and less active.
  • App Ads
    Explore detailed ad activity for any app on the App Store. Instantly view all active keywords, creatives, and Custom Product Pages (CPPs) tied to each campaign. Analyze which apps are buying which terms, and what visuals they use across all device types. Filter by country, compare strategies, and stay ahead of the competition with full visibility into Apple Search Ads.
  • Keywords Ads
    Find out exactly who’s advertising on any keyword in the App Store. Instantly see the apps bidding for that term, their ad creatives, and linked Custom Product Pages (CPPs). Explore ad visibility by country, and dive into visuals across device types. Perfect for uncovering competitors' strategies or spotting high-value keywords to target.
  • Competitors’ Keywords Ranking
    Hot Discover relevant keywords and compare your app's listing with competitors. Analyze keyword rankings across various countries and time periods, and monitor key metrics like Search Ads Popularity (SAP), difficulty, competing apps, and ranking trends. Enhance your app's visibility by leveraging competitors' successful strategies.
  • Subscription Pricing
    Optimize your app’s revenue. Manage prices in USD, choose rounded or charming price options, set fixed prices globally or apply multipliers like Netflix, Big Mac, and PPP (Purchasing Power Parity). Effortlessly edit prices in bulk with VAT adjustments, tailored for global markets by country tier.
  • Mass screenshot uploader
    Easily upload screenshots and videos individually or in bulk with simple folder selection - automatic device detection, perfect sizing, and correct order guaranteed!

Analysis

An editorial look at what each product does well and who it suits.

Sublime Text
ASO.dev

No analysis of Sublime Text yet.

Overall verdict

  • ASO.dev is a solid, developer-focused App Store Optimization tool that offers useful keyword research and app metadata analysis features, making it a helpful resource for indie developers and small teams looking to improve app visibility without a large budget.

Why this product is good

  • Provides keyword research and tracking tailored for app store optimization
  • Designed with developers and indie makers in mind, offering an accessible and practical interface
  • Helps analyze app metadata, titles, and descriptions to improve discoverability
  • Often more affordable or lightweight compared to enterprise-grade ASO platforms
  • Supports data-driven decisions for improving organic app downloads

Recommended for

  • Indie app developers looking to boost visibility
  • Small development teams with limited marketing budgets
  • Solo makers who want practical ASO insights without complexity
  • Developers focused on improving organic downloads for iOS and Android apps
  • Anyone new to App Store Optimization wanting an approachable tool

Videos

Walkthroughs and reviews on video.

Sublime Text 2 videos + Add
ASO.dev 3 videos + Add

SUBLIME TEXT REVIEW | CODE EDITOR TOOL

More videos

  • - Visual Studio Code vs Sublime Text - Laravel Dev POV

How to Find the Best App Store Keywords in Minutes

More videos

  • - Screenshots Mass Uploader
  • - How to Quickly Design and Localize App Store Screenshots in Figma for 39 Languages with ASO.dev

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Sublime Text
ASO.dev
100% 100%
0% 0%
100% 100%
IDE
0% 0%
0% 0%
100% 100%

Questions & Answers

As answered by people managing Sublime Text and ASO.dev.

What makes your product unique?

ASO.dev's answer:

ASO Toolkit with NO limits on keywords or apps made by developers for developers

How would you describe the primary audience of your product?

ASO.dev's answer:

We build ASO.dev for everyone who manages apps on the App Store - from independent developers to major mobile publishers. Whether you run a single app or a whole portfolio, we help you automate the repetitive work and focus on what really drives growth.

Why should a person choose your product over its competitors?

ASO.dev's answer:

ASO.dev gives you complete freedom - no limits, no restrictions. You can track unlimited keywords, apps, and developer accounts. All the keywords your apps rank for are automatically collected into a single, unified list - you don’t need to search or guess which ones matter.

Our automation tools handle repetitive App Store Connect tasks like metadata editing, bulk uploads, translations, and screenshots - saving hours every week for developers and marketing teams. Unlike most tools, ASO.dev combines keyword tracking, metadata management, reviews, and Apple Search Ads insights in a single dashboard, designed for both indie developers and large publishers.

In short: ASO.dev saves time, removes limits, and gives you full control over your App Store growth.

What's the story behind your product?

ASO.dev's answer:

ASO.dev was born from our own experience and frustration. After translating our app into 39 languages, we got tired of manually filling out What’s New, managing screenshots, and guessing which keywords users were searching for. We wanted a tool that would simply show all the keywords our app ranked for - and automate everything else.

So we built it ourselves. What started as a small tool quickly grew into a full platform - designed, coded, and scaled entirely by two people, bootstrapped from day one.

Today, ASO.dev helps developers and companies of all sizes save time, automate App Store workflows, and focus on growth instead of routine.

Built from our own pain, grown by passion - and still 100% bootstrapped.

Which are the primary technologies used for building your product?

ASO.dev's answer:

  • Flutter (multi-platform: macOS, Windows, iOS, Andoid)
  • .NET Core (C#) for API services and integrations
  • MongoDB for app data and user state
  • RabbitMQ for distributed task processing and queue management
  • Kubernetes
  • Rancher
  • Hosted on Hetzner
  • Data backups stored on S3-compatible storage
  • Apple App Store Connect API (metadata, screenshots, in-app events, pricing, etc.)
  • Stripe & RevenueCat for subscription management

User comments

Share your experience with using Sublime Text and ASO.dev. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Sublime Text no reviews yet
ASO.dev no reviews yet

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We have no reviews of ASO.dev yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Sublime Text 3 mentions
ASO.dev 3 mentions
  • Want better keybinding parity between micro and Sublime Text?
    I went through the key-bindings in Micro (which use different modifier keys) and added them to Sublime Text:. - Source: dev.to / over 3 years ago
  • Trying pop os episode 1
    Oh, and sublimetext.com too if you prefer something "cleaner". It is multi-platform too, like VSCodium. Source: almost 5 years ago
  • Sublime Text 3 Setup
    Sublime Text Terminal Shortcuts and menu entries for opening a terminal at the current file, or the current root project folder in Sublime Text. - Source: dev.to / over 5 years ago
  • Big news for teams working on App Store screenshots!
    Just drag and drop the folder exported from Figma - with all localized screenshots inside - and ASO.dev takes care of the rest. - Source: dev.to / 10 months ago
  • How We Launched on ProductHunt Twice: Insights and Lessons
    P.S.: If you need to work with App Store Connect or organic growth (like SEO but for iOS), try our product ASO.dev 👍. - Source: dev.to / almost 2 years ago
  • SEO from a Newbie for Beginners
    { tag: "script", attrs: { type: "application/ld+json", }, content: JSON.stringify({ "@context": "https://schema.org", "@type": "WebSite", url:... - Source: dev.to / almost 2 years ago

Alternatives to Sublime Text and ASO.dev

When comparing Sublime Text and ASO.dev, you can also consider the following products.