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ASO.dev

ASO.dev is an all-in-one platform for App Store optimization, offering keyword tracking, competitor insights, metadata editing, and analytics. It simplifies managing app performance, helping developers boost visibility and drive organic growth.

Features:

Smart Metadata Editor: Easily edit app titles, subtitles, and descriptions suggestions to ensure optimal content for search algorithms. Integration with GPT, Claude, DeepL, Google for translations by one click. Export to CSV, Fastlane and JSON.

Unlimited Keywords Tracking & Insights: Automatically track keyword rankings in multiple locales, with no need to create manual keyword lists. Analyze keyword performance over time with clear, easy-to-read charts.

Ads Insights: Instantly view all active keywords, creatives, and Custom Product Pages (CPPs) tied to each campaign. Analyze which apps are buying which terms, and what visuals they use across all device types.

Competitor Analysis: Monitor competitor apps' keyword rankings, ratings, reviews, and overall strategies to find new opportunities for improvement.

App Info: Get detailed insights into any app’s metrics: installs, ratings, reviews, and revenue. Stay informed about app’s performance with data that’s always up-to-date.

Cross-Localization: Duplicate and adjust keywords across multiple locales to enhance visibility in different regions without repetitive manual work.

Seamless App Store Connect Integration: Manage your app data directly from your App Store Connect account with ease.

Subscriptions Pricing: manage app pricing and subscriptions across regions, adjust tiers, localize plans. It streamlines global price consistency and subscription optimization for better monetization.

Top by Category: top 500 apps in each category(free/top), providing insights into rankings, ratings, reviews, installs, and revenue. This helps developers monitor competitors, analyze trends, and optimize their app's visibility.

Reviews: view, track, and manage app reviews across different languages (translate included). It provides tools to filter reviews by rating, export them to Excel for detailed analysis, and report inappropriate reviews and respond by AI.

A startup from London, the United Kingdom that is founded by Igor Kravchenko, Julia Bulgakova.

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Pricing:

Paid
Free Trial
$25 / Monthly
Official Pricing

Platforms:

Windows
Mac OSX
iOS
Android

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ASO.dev Reviews and Details

This page is designed to help you find out whether ASO.dev is good and if it is the right choice for you.

#Competitor Analysis #App Store Optimization (ASO) #Mobile App Marketing #App Reviews #Analytics #Metadata Management #Mobile App Store Optimization #Marketing

Screenshots and images

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Features & Specs

App Ads

Explore detailed ad activity for any app on the App Store. Instantly view all active keywords, creatives, and Custom Product Pages (CPPs) tied to each campaign. Analyze which apps are buying which terms, and what visuals they use across all device types. Filter by country, compare strategies, and stay ahead of the competition with full visibility into Apple Search Ads.
Keywords Ads

Find out exactly who’s advertising on any keyword in the App Store. Instantly see the apps bidding for that term, their ad creatives, and linked Custom Product Pages (CPPs). Explore ad visibility by country, and dive into visuals across device types. Perfect for uncovering competitors' strategies or spotting high-value keywords to target.
Competitors’ Keywords Ranking

Hot Discover relevant keywords and compare your app's listing with competitors. Analyze keyword rankings across various countries and time periods, and monitor key metrics like Search Ads Popularity (SAP), difficulty, competing apps, and ranking trends. Enhance your app's visibility by leveraging competitors' successful strategies.
Subscription Pricing

Optimize your app’s revenue. Manage prices in USD, choose rounded or charming price options, set fixed prices globally or apply multipliers like Netflix, Big Mac, and PPP (Purchasing Power Parity). Effortlessly edit prices in bulk with VAT adjustments, tailored for global markets by country tier.
Mass screenshot uploader

Easily upload screenshots and videos individually or in bulk with simple folder selection - automatic device detection, perfect sizing, and correct order guaranteed!

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Questions & Answers

As answered by people managing ASO.dev.

What makes ASO.dev unique?

ASO Toolkit with NO limits on keywords or apps made by developers for developers
How would you describe the primary audience of ASO.dev?

We build ASO.dev for everyone who manages apps on the App Store - from independent developers to major mobile publishers. Whether you run a single app or a whole portfolio, we help you automate the repetitive work and focus on what really drives growth.
Why should a person choose ASO.dev over its competitors?

ASO.dev gives you complete freedom - no limits, no restrictions. You can track unlimited keywords, apps, and developer accounts. All the keywords your apps rank for are automatically collected into a single, unified list - you don’t need to search or guess which ones matter.

Our automation tools handle repetitive App Store Connect tasks like metadata editing, bulk uploads, translations, and screenshots - saving hours every week for developers and marketing teams. Unlike most tools, ASO.dev combines keyword tracking, metadata management, reviews, and Apple Search Ads insights in a single dashboard, designed for both indie developers and large publishers.

In short: ASO.dev saves time, removes limits, and gives you full control over your App Store growth.
What's the story behind ASO.dev?

ASO.dev was born from our own experience and frustration. After translating our app into 39 languages, we got tired of manually filling out What’s New, managing screenshots, and guessing which keywords users were searching for. We wanted a tool that would simply show all the keywords our app ranked for - and automate everything else.

So we built it ourselves. What started as a small tool quickly grew into a full platform - designed, coded, and scaled entirely by two people, bootstrapped from day one.

Today, ASO.dev helps developers and companies of all sizes save time, automate App Store workflows, and focus on growth instead of routine.

Built from our own pain, grown by passion - and still 100% bootstrapped.
Which are the primary technologies used for building ASO.dev?
- Flutter (multi-platform: macOS, Windows, iOS, Andoid)
- .NET Core (C#) for API services and integrations
- MongoDB for app data and user state
- RabbitMQ for distributed task processing and queue management
- Kubernetes
- Rancher
- Hosted on Hetzner
- Data backups stored on S3-compatible storage
- Apple App Store Connect API (metadata, screenshots, in-app events, pricing, etc.)
- Stripe & RevenueCat for subscription management

Videos

How to Find the Best App Store Keywords in Minutes

Screenshots Mass Uploader

How to Quickly Design and Localize App Store Screenshots in Figma for 39 Languages with ASO.dev

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Is ASO.dev good?

ASO.dev is a solid, developer-focused App Store Optimization tool that offers useful keyword research and app metadata analysis features, making it a helpful resource for indie developers and small teams looking to improve app visibility without a large budget.

Why choose ASO.dev?

Provides keyword research and tracking tailored for app store optimization
Designed with developers and indie makers in mind, offering an accessible and practical interface
Helps analyze app metadata, titles, and descriptions to improve discoverability
Often more affordable or lightweight compared to enterprise-grade ASO platforms
Supports data-driven decisions for improving organic app downloads

Recommended for

Indie app developers looking to boost visibility
Small development teams with limited marketing budgets
Solo makers who want practical ASO insights without complexity
Developers focused on improving organic downloads for iOS and Android apps
Anyone new to App Store Optimization wanting an approachable tool

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Public traffic stats of ASO.dev

Check the traffic stats of ASO.dev on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Domain Rating (DR)

Check the "Domain Rating" of ASO.dev on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of ASO.dev's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Domain Authority (DA)

Check the "Domain Authority" of ASO.dev on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
Public opinion on Reddit

The latest comments about ASO.dev on Reddit. This can help you find out how popualr the product is and what people think about it.

Social recommendations and mentions

We have tracked the following product recommendations or mentions on various public social media platforms and blogs. They can help you see what people think about ASO.dev and what they use it for.

Big news for teams working on App Store screenshots!
Just drag and drop the folder exported from Figma - with all localized screenshots inside - and ASO.dev takes care of the rest. - Source: dev.to / 9 months ago
How We Launched on ProductHunt Twice: Insights and Lessons
P.S.: If you need to work with App Store Connect or organic growth (like SEO but for iOS), try our product ASO.dev 👍. - Source: dev.to / over 1 year ago
SEO from a Newbie for Beginners
{ tag: "script", attrs: { type: "application/ld+json", }, content: JSON.stringify({ "@context": "https://schema.org", "@type": "WebSite", url: canonical?.href, headline: ogTitle, description: page_description_seo, image: [imageUrl?.href], mainEntity: { "@type":... - Source: dev.to / almost 2 years ago

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Is ASO.dev good? This is an informative page that will help you find out. Moreover, you can review and discuss ASO.dev here. The primary details have not been verified within the last quarter, and they might be outdated. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.