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Notepad++ VS ASO.dev

Compare Notepad++ VS ASO.dev and see what are their differences

Notepad++

A free source code editor which supports several programming languages running under the MS Windows environment.

Rating
5.0 · 2 reviews
Pricing
Open source
Alternatives Is it good?
ASO.dev

ASO.dev is an all-in-one platform for App Store optimization, offering keyword tracking, competitor insights, metadata editing, and analytics. It simplifies managing app performance, helping developers boost visibility and drive organic growth.

Rating
0 reviews
Pricing
Paid Free trial $25 / Monthly
Alternatives Is it good?
PromptBrake
Automated AI security testing for agents, chatbots, and APIs. Find prompt injection, data leaks, and unsafe behavior before launch. sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Notepad++ seems to be a lot more popular than ASO.dev. While we know about 176 links to Notepad++, we've tracked only 3 mentions of ASO.dev.

social mentions
176 vs 3
Text Editors popularity
100% vs 0%
alternatives listed
240+ vs 51

Base details

Website, pricing, platforms and company facts side by side.

Notepad++
ASO.dev
Website notepad-plus-plus.org aso.dev
Pricing
Open source
Paid Free trial $25 / Monthly Official pricing
Platforms —
Windows Mac OSX iOS Android +1
Company — Startup from the United Kingdom · 1 - 9 employees · 2022
Listed in
IDEs And Text Editors Text Editors IDE Software Development Coding +2
Competitor Analysis App Store Optimization (ASO) Mobile App Marketing App Reviews Analytics Metadata Management Mobile App Store Optimization Marketing Competitor Research Price Optimization Developer Tools Mobile Analytics +9

About Notepad++ and ASO.dev

In their own words, as submitted to SaaSHub.

Notepad++
ASO.dev

No description of Notepad++ yet.

Features: Smart Metadata Editor: Easily edit app titles, subtitles, and descriptions suggestions to ensure optimal content for search algorithms. Integration with GPT, Claude, DeepL, Google for translations by one click. Export to CSV, Fastlane and JSON. Unlimited Keywords Tracking &...

Read more about ASO.dev

Features and specs

What each product offers, as listed by its team.

Notepad++ 6 features
ASO.dev 5 features
  • Free and Open Source
    Notepad++ is completely free to download and use, and its source code is open for anyone to review, modify, and contribute to.
  • Lightweight and Fast
    Notepad++ is lightweight, meaning it uses fewer system resources compared to more complex IDEs, allowing for quick loading times and responsiveness.
  • Syntax Highlighting
    Supports syntax highlighting for over 80 programming languages, making it easier to read and write code.
  • Plugin Support
    Offers a wide range of plugins to extend its functionality, including customization options, code analyzers, and more.
  • Tabbed Interface
    Allows multiple documents to be opened in the same window through a tabbed interface, which greatly improves productivity.
  • Regular Updates
    Frequently receives updates and patches, improving its features and fixing bugs.

Possible disadvantages

  • Limited Advanced Features
    Lacks some of the advanced features and integrations of full-fledged IDEs, which might be necessary for professional software development.
  • Windows Only
    Natively available only on Windows, although it can be run on other systems using compatibility layers like Wine, which might affect performance.
  • Manual Plugin Management
    Managing plugins can be cumbersome, as users often need to download and install them manually.
  • Occasional Stability Issues
    Although generally stable, users sometimes encounter crashes or bugs, particularly when using many plugins.
  • App Ads
    Explore detailed ad activity for any app on the App Store. Instantly view all active keywords, creatives, and Custom Product Pages (CPPs) tied to each campaign. Analyze which apps are buying which terms, and what visuals they use across all device types. Filter by country, compare strategies, and stay ahead of the competition with full visibility into Apple Search Ads.
  • Keywords Ads
    Find out exactly who’s advertising on any keyword in the App Store. Instantly see the apps bidding for that term, their ad creatives, and linked Custom Product Pages (CPPs). Explore ad visibility by country, and dive into visuals across device types. Perfect for uncovering competitors' strategies or spotting high-value keywords to target.
  • Competitors’ Keywords Ranking
    Hot Discover relevant keywords and compare your app's listing with competitors. Analyze keyword rankings across various countries and time periods, and monitor key metrics like Search Ads Popularity (SAP), difficulty, competing apps, and ranking trends. Enhance your app's visibility by leveraging competitors' successful strategies.
  • Subscription Pricing
    Optimize your app’s revenue. Manage prices in USD, choose rounded or charming price options, set fixed prices globally or apply multipliers like Netflix, Big Mac, and PPP (Purchasing Power Parity). Effortlessly edit prices in bulk with VAT adjustments, tailored for global markets by country tier.
  • Mass screenshot uploader
    Easily upload screenshots and videos individually or in bulk with simple folder selection - automatic device detection, perfect sizing, and correct order guaranteed!

Analysis

An editorial look at what each product does well and who it suits.

Notepad++
ASO.dev

Overall verdict

  • Yes, Notepad++ is considered a good editor for both programmers and general users who need a reliable and feature-rich text editing tool.

Why this product is good

  • Notepad++ is a popular text and code editor due to its lightweight design, wide array of features, and support for numerous programming languages. It offers syntax highlighting, macro recording, customizable interfaces, and plugin support, making it highly versatile for various coding and text editing tasks. Its open-source nature allows for community-driven improvements, and it runs efficiently on Windows systems without consuming significant resources.

Recommended for

    Notepad++ is recommended for programmers, developers, and writers who need a robust text editor with advanced features. It's ideal for anyone using Windows who wants a free, efficient, and customizable editing solution capable of handling a wide range of file types and coding languages.

Overall verdict

  • ASO.dev is a solid, developer-focused App Store Optimization tool that offers useful keyword research and app metadata analysis features, making it a helpful resource for indie developers and small teams looking to improve app visibility without a large budget.

Why this product is good

  • Provides keyword research and tracking tailored for app store optimization
  • Designed with developers and indie makers in mind, offering an accessible and practical interface
  • Helps analyze app metadata, titles, and descriptions to improve discoverability
  • Often more affordable or lightweight compared to enterprise-grade ASO platforms
  • Supports data-driven decisions for improving organic app downloads

Recommended for

  • Indie app developers looking to boost visibility
  • Small development teams with limited marketing budgets
  • Solo makers who want practical ASO insights without complexity
  • Developers focused on improving organic downloads for iOS and Android apps
  • Anyone new to App Store Optimization wanting an approachable tool

Videos

Walkthroughs and reviews on video.

Notepad++ 3 videos + Add
ASO.dev 3 videos + Add

Notepad++ Review

More videos

  • - Notepad++ Review
  • - Notepad++ Text Editor: Intro for Beginners

How to Find the Best App Store Keywords in Minutes

More videos

  • - Screenshots Mass Uploader
  • - How to Quickly Design and Localize App Store Screenshots in Figma for 39 Languages with ASO.dev

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Notepad++
ASO.dev
100% 100%
Text Editors
0% 0%
0% 0%
App Store Optimization (ASO)
100% 100%
100% 100%
IDE
0% 0%
0% 0%
Analytics
100% 100%

Questions & Answers

As answered by people managing Notepad++ and ASO.dev.

What makes your product unique?

ASO.dev's answer:

ASO Toolkit with NO limits on keywords or apps made by developers for developers

How would you describe the primary audience of your product?

ASO.dev's answer:

We build ASO.dev for everyone who manages apps on the App Store - from independent developers to major mobile publishers. Whether you run a single app or a whole portfolio, we help you automate the repetitive work and focus on what really drives growth.

Why should a person choose your product over its competitors?

ASO.dev's answer:

ASO.dev gives you complete freedom - no limits, no restrictions. You can track unlimited keywords, apps, and developer accounts. All the keywords your apps rank for are automatically collected into a single, unified list - you don’t need to search or guess which ones matter.

Our automation tools handle repetitive App Store Connect tasks like metadata editing, bulk uploads, translations, and screenshots - saving hours every week for developers and marketing teams. Unlike most tools, ASO.dev combines keyword tracking, metadata management, reviews, and Apple Search Ads insights in a single dashboard, designed for both indie developers and large publishers.

In short: ASO.dev saves time, removes limits, and gives you full control over your App Store growth.

What's the story behind your product?

ASO.dev's answer:

ASO.dev was born from our own experience and frustration. After translating our app into 39 languages, we got tired of manually filling out What’s New, managing screenshots, and guessing which keywords users were searching for. We wanted a tool that would simply show all the keywords our app ranked for - and automate everything else.

So we built it ourselves. What started as a small tool quickly grew into a full platform - designed, coded, and scaled entirely by two people, bootstrapped from day one.

Today, ASO.dev helps developers and companies of all sizes save time, automate App Store workflows, and focus on growth instead of routine.

Built from our own pain, grown by passion - and still 100% bootstrapped.

Which are the primary technologies used for building your product?

ASO.dev's answer:

  • Flutter (multi-platform: macOS, Windows, iOS, Andoid)
  • .NET Core (C#) for API services and integrations
  • MongoDB for app data and user state
  • RabbitMQ for distributed task processing and queue management
  • Kubernetes
  • Rancher
  • Hosted on Hetzner
  • Data backups stored on S3-compatible storage
  • Apple App Store Connect API (metadata, screenshots, in-app events, pricing, etc.)
  • Stripe & RevenueCat for subscription management

User comments

Share your experience with using Notepad++ and ASO.dev. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Notepad++ 5.0 · 2 reviews
ASO.dev no reviews yet
  • Simple and Fast
    SaaSHub review
    · Aug 2026

    Fast, lightweight, and incredibly useful. A great free editor that gets the job done without unnecessary complexity.

  • the best assistant at work
    SaaSHub review
    · Sep 2024

    I've been using it for a long time, I can say that it has become my main tool in my work. First, you need to get used to using it and look at all the functionality. Overall, it's useful for me!

  • Boost Your Productivity with These Top Text Editors and IDEs
    convesio.com · Nov 2023

    Notepad++ provides a tabbed interface, allowing you to work on multiple files simultaneously. Its intuitive user interface makes it easy to navigate and edit your code efficiently. With features like syntax...

View more

We have no reviews of ASO.dev yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Notepad++ 176 mentions
ASO.dev 3 mentions

View more

  • Big news for teams working on App Store screenshots!
    Just drag and drop the folder exported from Figma - with all localized screenshots inside - and ASO.dev takes care of the rest. - Source: dev.to / 10 months ago
  • How We Launched on ProductHunt Twice: Insights and Lessons
    P.S.: If you need to work with App Store Connect or organic growth (like SEO but for iOS), try our product ASO.dev 👍. - Source: dev.to / almost 2 years ago
  • SEO from a Newbie for Beginners
    { tag: "script", attrs: { type: "application/ld+json", }, content: JSON.stringify({ "@context": "https://schema.org", "@type": "WebSite", url:... - Source: dev.to / almost 2 years ago

Alternatives to Notepad++ and ASO.dev

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