Software Alternatives, Accelerators & Startups

Standard Insights VS Typeform

Compare Standard Insights VS Typeform and see what are their differences

Standard Insights logo Standard Insights

Your go-to consumer research platform for collecting and analyzing data, creating stunning reports, and AI to simplify every step.

Typeform logo Typeform

Create beautiful, next-generation online forms with Typeform, the form & survey builder that makes asking questions easy & human on any device. Try it FREE!
  • Standard Insights Build, collect, analyze, and report data in one place with AI-powered workflows and global reach.
    Build, collect, analyze, and report data in one place with AI-powered workflows and global reach. //
    2025-10-02
  • Standard Insights AI-powered builder helps you design professional-quality surveys with logic, branching, and translations.
    AI-powered builder helps you design professional-quality surveys with logic, branching, and translations. //
    2025-10-02
  • Standard Insights Find real consumer panels worldwide or invite your own audience with simple links and targeting.
    Find real consumer panels worldwide or invite your own audience with simple links and targeting. //
    2025-10-02
  • Standard Insights Import XLS or survey files, instantly create visual charts, and customize dynamic reports your way.
    Import XLS or survey files, instantly create visual charts, and customize dynamic reports your way. //
    2025-10-02
  • Standard Insights Instantly analyze responses, detect patterns, and segment audiences to uncover actionable insights.
    Instantly analyze responses, detect patterns, and segment audiences to uncover actionable insights. //
    2025-10-02
  • Standard Insights Unify surveys, interviews, and personas in a single branded, shareable, presentation-ready report.
    Unify surveys, interviews, and personas in a single branded, shareable, presentation-ready report. //
    2025-10-02

Most business decisions are still made on instinct, not data, because traditional research tools are too slow, costly, and complex for everyday teams. On the other side, DIY form tools are fast but shallow, leaving gaps when real consumer input is needed.

Standard Insights reimagines the entire survey journey. In one platform, you can design surveys, recruit quality respondents in 150+ markets (or bring your own), and instantly analyze and visualize results. AI handles the heavy lifting, giving you professional-grade insights without consultants, clunky workflows, or steep learning curves.

From brand tracking and concept testing to consumer profiling and usage studies, Standard Insights makes research simple, fast, and accessible. Whether youโ€™re a marketer, strategist, or agency, youโ€™ll move quicker, launch with confidence, and make smarter decisions backed by real consumer data.

  • Typeform Landing page
    Landing page //
    2023-10-11

Standard Insights

$ Details
freemium $99.0 / Monthly (Pro: 10 users, 5,000 responses/survey, AI tools)
Release Date
2022 October
Startup details
Country
United States
State
New York
City
New York
Founder(s)
Florian Gaudel
Employees
20 - 49

Typeform

$ Details
-
Release Date
2012 January
Startup details
Country
Spain
State
Catalonia
City
Barcelona
Founder(s)
David Okuniev
Employees
100 - 249

Standard Insights features and specs

  • Survey Builder
    Create professional-grade surveys in minutes with AI assistance.
  • Global Reach
    Recruit quality respondents in 150+ markets, or bring your own audience.
  • AI-Powered Analysis
    Instantly uncover patterns, segment audiences, and cut analysis time in half.
  • Data Visualization
    Turn raw responses into clear, customizable charts and dashboards.
  • Automated Reporting
    Generate polished reports in seconds, ready to share with stakeholders.
  • Multi-Language Support
    Design, translate, and analyze surveys automatically across languages.
  • Collaborative Workspace
    Invite teammates to build, analyze, and share insights securely.

Typeform features and specs

  • User-Friendly Design
    Typeform offers an aesthetically pleasing and intuitive interface, making it easy for users to create and respond to surveys.
  • Interactive Experience
    The platform enhances user engagement through its conversational form style, in which one question is displayed at a time.
  • Customizability
    Typeform provides numerous customization options, allowing users to modify themes, fonts, and colors to match their branding.
  • Integrations
    Typeform integrates with a wide range of third-party apps like Google Sheets, Slack, and Zapier, which helps in automating workflows.
  • Logic Jump
    The platform supports advanced features like 'Logic Jump,' which enables personalized question paths based on previous answers.
  • Analytics
    Typeform offers robust analytics tools to monitor responses and gather insights effectively.

Possible disadvantages of Typeform

  • Cost
    Typeform can be quite expensive compared to other survey tools, especially for users who need advanced features and higher response limits.
  • Response Limitations
    The free version has restricted functionalities and limits the number of responses, which can be a constraint for larger surveys.
  • Load Time
    Forms can sometimes load slowly, which may result in lower completion rates from survey respondents.
  • Learning Curve
    While basic forms are easy to create, mastering more advanced features like Logic Jump and integrations can take some time.
  • Exporting Data
    Export features are limited in the free plan, requiring users to upgrade for more comprehensive data export options.
  • Customer Support
    Some users find customer support to be slow or less helpful, particularly when dealing with complex issues.

Analysis of Typeform

Overall verdict

  • Typeform is generally considered a good option for users who value design, interactivity, and an intuitive user experience. While it may be priced higher than some other form builders, its features and ease of use often justify the cost.

Why this product is good

  • Typeform is widely regarded as a solid choice for creating engaging and interactive forms, surveys, and quizzes. Its user-friendly interface, beautiful design templates, and flexibility allow users to create highly customized and brand-consistent forms. Additionally, Typeform offers seamless integration with various third-party applications, enhancing its utility for both individuals and businesses.

Recommended for

  • Businesses seeking to collect customer feedback in a visually appealing way.
  • Marketers and researchers looking for customizable and interactive survey tools.
  • Educators and trainers who need to create engaging quizzes and assessments.
  • Anyone who prefers a no-code platform with strong design capabilities.

Standard Insights videos

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Typeform videos

Typeform Review - Beginners to Expert Guide PREVIEW by Bizversity.com

More videos:

  • Review - Typeform Killer On LTD? Maybe not but... Aidaform Review
  • Review - Typeform - Survey and Research Tool for Digital Marketers

Category Popularity

0-100% (relative to Standard Insights and Typeform)
Customer Intelligence
100 100%
0% 0
Surveys
0 0%
100% 100
Form Builder
0 0%
100% 100
Marketing Tools
100 100%
0% 0

Questions and Answers

As answered by people managing Standard Insights and Typeform.

What makes your product unique?

Standard Insights's answer

Most research tools are built for experts: slow, costly, and complex. Standard Insights changes that with an allโ€‘inโ€‘one, AIโ€‘powered platform thatโ€™s as simple as a form builder, as powerful as enterprise software, and free to start. We bridge the gap between easeโ€‘ofโ€‘use and advanced research, helping any team go from questions to insights in hours instead of weeks.

Why should a person choose your product over its competitors?

Standard Insights's answer

People choose Standard Insights because it combines the speed and simplicity of DIY survey tools, the reach of global panels, and the power of AI analysis and reporting, all at a fraction of the cost of legacy platforms. Itโ€™s accessible to both beginners and experts, and it removes the need to juggle multiple research tools. Teams get a streamlined, endโ€‘toโ€‘end workflow they can try without commitment.

How would you describe your primary audience?

Standard Insights's answer

Standard Insights is for bold teams left behind by traditional consulting. Marketers, insights professionals, and agencies working with B2C brands find the most value, but any team that needs quick, reliable consumer insights can benefit. Weโ€™re built for those for whom big agencies are too costly, too early, or simply not the right fit.

What's the story behind your product?

Standard Insights's answer

We built Standard Insights to eliminate the grind we knew firstโ€‘hand: survey tools with limitations, long and inconsistent RFQs for audience recruitment, and days of manual analysis that required expensive research teams. What began as an internal reporting tool for our research agency grew into a selfโ€‘serve platform powered by AI, making professionalโ€‘grade research accessible to any brand or agency.

Who are some of the biggest customers of your product?

Standard Insights's answer

  • PepsiCo
  • Bluebell
  • Hyundai
  • Unilever
  • UNDP
  • Goyard
  • Cartier
  • Sia Partners

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Standard Insights and Typeform

Standard Insights Reviews

We have no reviews of Standard Insights yet.
Be the first one to post

Typeform Reviews

Typeform vs. Active Form: How AI-Powered Forms Drive 2x Engagement & Smarter Data (2025)
Typeformโ€™s design-first approach is its strengthโ€”and its weakness. Its one-question-at-a-time flow feels conversational, but letโ€™s not confuse "polished" with "personalized." Youโ€™re still stuck manually programming logic jumps to hide irrelevant questions. If a userโ€™s answer hints theyโ€™re a vegan, Typeform wonโ€™t automatically skip the steakhouse survey questions unless...
Source: activeform.ai
14 ProProfs alternatives for quizzes, surveys, and more in 2025
Typeform is a great option for teachers who are looking for ready-made templates for subjects such as geography, science, vocabulary, and more. Conditional logic allows you to tailor your quiz as the test taker progresses, and automated scoring makes frantic Sunday night grading a thing of the past. Thereโ€™s also a helpful Typeform community you can turn to for ideas or...
Source: www.jotform.com
9 Survey Monkey Alternatives for Your 2024 Market Research
Typeform can help businesses upgrade their user engagement through surveys due to its visually appealing and interactive design. The platform is known for its sleek, minimalist interface that makes surveys feel less like a chore and more like a conversation.
12 Easy Test Maker Alternatives
Typeform is a blended learning software and an easy test maker that you can use to create engaging and interactive tests even with no coding background. This training software allows integrations with several applications such as Canva, Slack, and Google Drive, so thereโ€™s no need to go back and forth with any existing apps that you use. Typeform uses one question at a time...
10 Best Customer Feedback Tools in 2024 โ€“ Comparison | Updated List
Typeform is a user feedback tool that businesses can use to interact with customers individually, making it look like a real conversation. It is a web-based customer feedback software that allows you to create surveys without writing any code. This tool helps you create engaging forms, surveys, and quizzes that people love to answer.

Social recommendations and mentions

Based on our record, Typeform seems to be more popular. It has been mentiond 17 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Standard Insights mentions (0)

We have not tracked any mentions of Standard Insights yet. Tracking of Standard Insights recommendations started around Oct 2025.

Typeform mentions (17)

  • How well validate your idea before launching?
    Create a customer survey to collect insight on Typeform. Source: over 2 years ago
  • What are the best tools for conducting (customer) interviews?
    If it's feedback forms, you can simply use https://typeform.com/ and use conditions in the questions (e.g. If the User selected option X, show next question Y, etc.). Source: almost 3 years ago
  • Wondering what this type of form is called? I'm assuming it's using JS and not CSS animations. (Remove if not allowed)
    Its from typeform.com and it looks to be their own proprietary code, I couldn't see any specific libraries they were using. Source: about 3 years ago
  • Has anyone ever heard about fends.co ? Is it legit or its a total scam?
    Not any social medias, not a single review on trustpilot, not a single piece of verifiable information that their thing is legit, nothing. And also the weird thing that I saw is when you go take their survey so they can take your commission, they sent you to a weird โ€typeform.comโ€ link which apparently is a website that allowed them to have a web based platform they can use to create surveys without needing to... Source: about 3 years ago
  • complex survey / personality test: how to implement?
    What is the best way to implement quite complex, personality surveys into a flutter app? It`d be perfect if I could directly integrate typeform (typeform.com) et al, but haven`t found anything yet, except to embed it in a webpage... Any other ideas? Source: over 3 years ago
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What are some alternatives?

When comparing Standard Insights and Typeform, you can also consider the following products

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Qualtrics XM - From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

Google Forms - Simple web forms from Google.

Qualaroo - Qualaroo makes it easy to survey specific groups of website visitors to gain qualitative information.

Jotform - Free Online Form Builder & Form Creator