Software Alternatives, Accelerators & Startups

Standard Insights VS Survey Monkey

Compare Standard Insights VS Survey Monkey and see what are their differences

Standard Insights logo Standard Insights

Your go-to consumer research platform for collecting and analyzing data, creating stunning reports, and AI to simplify every step.

Survey Monkey logo Survey Monkey

Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.
  • Standard Insights Build, collect, analyze, and report data in one place with AI-powered workflows and global reach.
    Build, collect, analyze, and report data in one place with AI-powered workflows and global reach. //
    2025-10-02
  • Standard Insights AI-powered builder helps you design professional-quality surveys with logic, branching, and translations.
    AI-powered builder helps you design professional-quality surveys with logic, branching, and translations. //
    2025-10-02
  • Standard Insights Find real consumer panels worldwide or invite your own audience with simple links and targeting.
    Find real consumer panels worldwide or invite your own audience with simple links and targeting. //
    2025-10-02
  • Standard Insights Import XLS or survey files, instantly create visual charts, and customize dynamic reports your way.
    Import XLS or survey files, instantly create visual charts, and customize dynamic reports your way. //
    2025-10-02
  • Standard Insights Instantly analyze responses, detect patterns, and segment audiences to uncover actionable insights.
    Instantly analyze responses, detect patterns, and segment audiences to uncover actionable insights. //
    2025-10-02
  • Standard Insights Unify surveys, interviews, and personas in a single branded, shareable, presentation-ready report.
    Unify surveys, interviews, and personas in a single branded, shareable, presentation-ready report. //
    2025-10-02

Most business decisions are still made on instinct, not data, because traditional research tools are too slow, costly, and complex for everyday teams. On the other side, DIY form tools are fast but shallow, leaving gaps when real consumer input is needed.

Standard Insights reimagines the entire survey journey. In one platform, you can design surveys, recruit quality respondents in 150+ markets (or bring your own), and instantly analyze and visualize results. AI handles the heavy lifting, giving you professional-grade insights without consultants, clunky workflows, or steep learning curves.

From brand tracking and concept testing to consumer profiling and usage studies, Standard Insights makes research simple, fast, and accessible. Whether youโ€™re a marketer, strategist, or agency, youโ€™ll move quicker, launch with confidence, and make smarter decisions backed by real consumer data.

  • Survey Monkey Landing page
    Landing page //
    2023-10-10

Standard Insights

$ Details
freemium $99.0 / Monthly (Pro: 10 users, 5,000 responses/survey, AI tools)
Release Date
2022 October
Startup details
Country
United States
State
New York
City
New York
Founder(s)
Florian Gaudel
Employees
20 - 49

Standard Insights features and specs

  • Survey Builder
    Create professional-grade surveys in minutes with AI assistance.
  • Global Reach
    Recruit quality respondents in 150+ markets, or bring your own audience.
  • AI-Powered Analysis
    Instantly uncover patterns, segment audiences, and cut analysis time in half.
  • Data Visualization
    Turn raw responses into clear, customizable charts and dashboards.
  • Automated Reporting
    Generate polished reports in seconds, ready to share with stakeholders.
  • Multi-Language Support
    Design, translate, and analyze surveys automatically across languages.
  • Collaborative Workspace
    Invite teammates to build, analyze, and share insights securely.

Survey Monkey features and specs

  • Ease of Use
    SurveyMonkey offers an intuitive interface that allows users to create surveys quickly and easily, even without technical expertise.
  • Variety of Templates
    The platform provides a wide range of customizable survey templates, which can save time and ensure a professional look.
  • Advanced Analytics
    Powerful analytics tools that help users interpret data through charts, graphs, and other visualization methods.
  • Integration Capabilities
    SurveyMonkey integrates with various third-party tools and services like Google Drive, Mailchimp, and Salesforce, enhancing its usability across different platforms.
  • Mobile-Friendly
    Surveys created on SurveyMonkey are optimized for mobile devices, ensuring good performance and compatibility for respondents using smartphones or tablets.
  • Survey Logic
    Features such as skip logic, randomization, and piping help create more customized and targeted surveys.
  • 24/7 Customer Support
    SurveyMonkey provides round-the-clock customer support to assist users with any issues or queries.

Possible disadvantages of Survey Monkey

  • Cost
    The free version has limitations, and features like advanced analytics, skip logic, and white labeling require a paid subscription, which can be pricey.
  • Limited Customization
    While SurveyMonkey offers various templates and themes, the customization options can be somewhat restrictive compared to other platforms.
  • Data Ownership
    There are some concerns regarding data privacy and ownership, as SurveyMonkey retains certain rights over the data collected using their platform.
  • Response Limitations
    The free plan has limitations on the number of responses you can collect, which can be restrictive for larger surveys.
  • Complex Survey Structures
    Creating highly complex surveys with extensive logic and branching can be cumbersome and sometimes requires a steep learning curve.
  • Branding Restrictions
    The free and lower-tier plans include SurveyMonkey branding on the surveys, which may not look professional for business purposes.
  • Export Limitations
    Exporting data, especially to more advanced formats, is generally restricted to higher-tier paid plans.

Analysis of Survey Monkey

Overall verdict

  • Overall, SurveyMonkey is a strong choice for anyone in need of a comprehensive and easy-to-use survey platform, with a variety of features that cater to different needs and scales.

Why this product is good

  • SurveyMonkey is widely regarded as a good tool for creating, distributing, and analyzing surveys due to its user-friendly interface, diverse question types, robust analytics, and integration capabilities. Users can easily design surveys with a wide range of customizable templates, collect responses seamlessly, and gain insights through detailed reports.

Recommended for

  • businesses seeking customer feedback or conducting market research
  • educational institutions gathering student or faculty feedback
  • non-profits conducting outreach or program evaluations
  • event organizers collecting attendee feedback
  • researchers conducting academic surveys

Category Popularity

0-100% (relative to Standard Insights and Survey Monkey)
Customer Intelligence
100 100%
0% 0
Surveys
0 0%
100% 100
Forms And Surveys
0 0%
100% 100
Marketing Tools
100 100%
0% 0

Questions and Answers

As answered by people managing Standard Insights and Survey Monkey.

What makes your product unique?

Standard Insights's answer

Most research tools are built for experts: slow, costly, and complex. Standard Insights changes that with an allโ€‘inโ€‘one, AIโ€‘powered platform thatโ€™s as simple as a form builder, as powerful as enterprise software, and free to start. We bridge the gap between easeโ€‘ofโ€‘use and advanced research, helping any team go from questions to insights in hours instead of weeks.

Why should a person choose your product over its competitors?

Standard Insights's answer

People choose Standard Insights because it combines the speed and simplicity of DIY survey tools, the reach of global panels, and the power of AI analysis and reporting, all at a fraction of the cost of legacy platforms. Itโ€™s accessible to both beginners and experts, and it removes the need to juggle multiple research tools. Teams get a streamlined, endโ€‘toโ€‘end workflow they can try without commitment.

How would you describe your primary audience?

Standard Insights's answer

Standard Insights is for bold teams left behind by traditional consulting. Marketers, insights professionals, and agencies working with B2C brands find the most value, but any team that needs quick, reliable consumer insights can benefit. Weโ€™re built for those for whom big agencies are too costly, too early, or simply not the right fit.

What's the story behind your product?

Standard Insights's answer

We built Standard Insights to eliminate the grind we knew firstโ€‘hand: survey tools with limitations, long and inconsistent RFQs for audience recruitment, and days of manual analysis that required expensive research teams. What began as an internal reporting tool for our research agency grew into a selfโ€‘serve platform powered by AI, making professionalโ€‘grade research accessible to any brand or agency.

Who are some of the biggest customers of your product?

Standard Insights's answer

  • PepsiCo
  • Bluebell
  • Hyundai
  • Unilever
  • UNDP
  • Goyard
  • Cartier
  • Sia Partners

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Standard Insights and Survey Monkey

Standard Insights Reviews

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Survey Monkey Reviews

10 SurveyMonkey Alternatives and Competitors in 2024
This alternative to SurveyMonkey offers professionally designed templates, customizable options, and personalized Nudges that blend seamlessly with your branding. Their targeted surveys yield more valuable responses than email surveys, as they capture users in the moment. You have complete control over when and whom the survey targets, allowing for feedback collection at...
Source: clickup.com
9 Survey Monkey Alternatives for Your 2024 Market Research
Weโ€™ve already laid out the central features of Survey Monkey, but what exactly makes it one of the best choices for data collection and market research? Here are several reasons why you might pick Survey Monkey:
10 Better Alternatives to Survey Monkey for Comprehensive Data Collection
Medallia is a compelling alternative to Survey Monkey, especially for enterprises looking to gain a comprehensive understanding of customer experiences and feedback. Its extensive feedback collection options, advanced analytics, and focus on actionable insights make it an invaluable tool for businesses striving to enhance customer satisfaction and loyalty. While Medallia...
Source: www.zoho.com
Top 5 Alternatives To SurveyMonkey: List of Top Survey Software Competitors
If you are looking for SurveyMonkey alternatives then we have prepared a list of reliable solutions that you can try out instead. This article details the main features and benefits of SurveyMonkey and five good alternatives. We also compare their pricing schemes and integration options for your benefit.
SurveyMonkey Competitors and Alternatives โ€“ 7 of the Best
AskNicely is survey software with a very defined purpose: helping companies improve customer satisfaction based on the Net Promoter Score (NPS). Boasting a 38-percent response rate, this SurveyMonkey alternative leverages connections that allow users to integrate surveys into software they already use to reach out to and learn from customers.

Social recommendations and mentions

Based on our record, Survey Monkey seems to be more popular. It has been mentiond 9 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Standard Insights mentions (0)

We have not tracked any mentions of Standard Insights yet. Tracking of Standard Insights recommendations started around Oct 2025.

Survey Monkey mentions (9)

  • In-app surveys for React Native Apps
    Let's talk about the big 2 first: Typeform and SurveyMonkey. - Source: dev.to / over 1 year ago
  • [iOS] Pro-tip: if the fill password prompt is not automatically showing up on websites/apps on your iPhone, make sure to include "https://" before the URI.
    For example, instead of setting your URI for SurveyMonkey to surveymonkey.com, you should instead set it to https://surveymonkey.com. Source: about 2 years ago
  • Iโ€™ve been nominated as chair of the Landscaping Committeeโ€ฆ what advice do you have?
    After that's all clear, I'd survey the HOA (surveymonkey.com) and create some type of chart (maybe a importance/performance grid) showing where residents feel the most help is currently needed in terms of landscaping. Your team can then work from there. Source: over 3 years ago
  • Is the Use of Social Media Addictive?
    The primary research for this will be carried out by creating a survey through surveymonkey.com and the information collated will be compared with my secondary research and a conclusion will be formed. Source: over 3 years ago
  • What is your job and how much do you get paid?
    Hey eveyone, can you take a minute and take this? I am doing a course in UX Design and I have to do some surveys like this. So if you could help me out, please take this survey and then let me know what you think. https://www.surveymonkey.com/r/WCW2Y2W Anonymous Job Survey Surveymonkey.com. Source: almost 4 years ago
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What are some alternatives?

When comparing Standard Insights and Survey Monkey, you can also consider the following products

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Typeform - Create beautiful, next-generation online forms with Typeform, the form & survey builder that makes asking questions easy & human on any device. Try it FREE!

Qualtrics XM - From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

Google Forms - Simple web forms from Google.

Qualaroo - Qualaroo makes it easy to survey specific groups of website visitors to gain qualitative information.

GWI - GWI is an audience-targeting company loved by some of the worldโ€™s influential brands and agencies worldwide to find out whatโ€™s happening in the consumer universe.