Software Alternatives, Accelerators & Startups

Standard Insights VS Respondent

Compare Standard Insights VS Respondent and see what are their differences

Standard Insights logo Standard Insights

Your go-to consumer research platform for collecting and analyzing data, creating stunning reports, and AI to simplify every step.

Respondent logo Respondent

Respondent helps you find any target audience in the world for in-person and remote research studies across all research methods including interviews, focus groups, surveys, and more. Respondent works with any research tool you already use.
  • Standard Insights Build, collect, analyze, and report data in one place with AI-powered workflows and global reach.
    Build, collect, analyze, and report data in one place with AI-powered workflows and global reach. //
    2025-10-02
  • Standard Insights AI-powered builder helps you design professional-quality surveys with logic, branching, and translations.
    AI-powered builder helps you design professional-quality surveys with logic, branching, and translations. //
    2025-10-02
  • Standard Insights Find real consumer panels worldwide or invite your own audience with simple links and targeting.
    Find real consumer panels worldwide or invite your own audience with simple links and targeting. //
    2025-10-02
  • Standard Insights Import XLS or survey files, instantly create visual charts, and customize dynamic reports your way.
    Import XLS or survey files, instantly create visual charts, and customize dynamic reports your way. //
    2025-10-02
  • Standard Insights Instantly analyze responses, detect patterns, and segment audiences to uncover actionable insights.
    Instantly analyze responses, detect patterns, and segment audiences to uncover actionable insights. //
    2025-10-02
  • Standard Insights Unify surveys, interviews, and personas in a single branded, shareable, presentation-ready report.
    Unify surveys, interviews, and personas in a single branded, shareable, presentation-ready report. //
    2025-10-02

Most business decisions are still made on instinct, not data, because traditional research tools are too slow, costly, and complex for everyday teams. On the other side, DIY form tools are fast but shallow, leaving gaps when real consumer input is needed.

Standard Insights reimagines the entire survey journey. In one platform, you can design surveys, recruit quality respondents in 150+ markets (or bring your own), and instantly analyze and visualize results. AI handles the heavy lifting, giving you professional-grade insights without consultants, clunky workflows, or steep learning curves.

From brand tracking and concept testing to consumer profiling and usage studies, Standard Insights makes research simple, fast, and accessible. Whether youโ€™re a marketer, strategist, or agency, youโ€™ll move quicker, launch with confidence, and make smarter decisions backed by real consumer data.

  • Respondent Landing page
    Landing page //
    2023-01-19

Standard Insights

$ Details
freemium $99.0 / Monthly (Pro: 10 users, 5,000 responses/survey, AI tools)
Release Date
2022 October
Startup details
Country
United States
State
New York
City
New York
Founder(s)
Florian Gaudel
Employees
20 - 49

Standard Insights features and specs

  • Survey Builder
    Create professional-grade surveys in minutes with AI assistance.
  • Global Reach
    Recruit quality respondents in 150+ markets, or bring your own audience.
  • AI-Powered Analysis
    Instantly uncover patterns, segment audiences, and cut analysis time in half.
  • Data Visualization
    Turn raw responses into clear, customizable charts and dashboards.
  • Automated Reporting
    Generate polished reports in seconds, ready to share with stakeholders.
  • Multi-Language Support
    Design, translate, and analyze surveys automatically across languages.
  • Collaborative Workspace
    Invite teammates to build, analyze, and share insights securely.

Respondent features and specs

  • B2B and B2C participant recruitment
  • Work-email verified Participants
  • Global 2M+ research participant pool
  • Screening, scheduling, incentive payments
  • Integrations with other research tools
    Yes (SurveyMonkey, Lookback and more)

Standard Insights videos

No Standard Insights videos yet. You could help us improve this page by suggesting one.

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Respondent videos

Respondent Review - High Paying or BS? (Inside Look)

More videos:

  • Review - Respondent Review 2020 (Earn Money To Participate In Online Studies)
  • Review - Respondent io review with Payment proof

Category Popularity

0-100% (relative to Standard Insights and Respondent)
Surveys
7 7%
93% 93
Marketing Tools
100 100%
0% 0
Market Research
0 0%
100% 100
Consumer Analytics
100 100%
0% 0

Questions and Answers

As answered by people managing Standard Insights and Respondent.

What makes your product unique?

Standard Insights's answer

Most research tools are built for experts: slow, costly, and complex. Standard Insights changes that with an allโ€‘inโ€‘one, AIโ€‘powered platform thatโ€™s as simple as a form builder, as powerful as enterprise software, and free to start. We bridge the gap between easeโ€‘ofโ€‘use and advanced research, helping any team go from questions to insights in hours instead of weeks.

Why should a person choose your product over its competitors?

Standard Insights's answer

People choose Standard Insights because it combines the speed and simplicity of DIY survey tools, the reach of global panels, and the power of AI analysis and reporting, all at a fraction of the cost of legacy platforms. Itโ€™s accessible to both beginners and experts, and it removes the need to juggle multiple research tools. Teams get a streamlined, endโ€‘toโ€‘end workflow they can try without commitment.

How would you describe your primary audience?

Standard Insights's answer

Standard Insights is for bold teams left behind by traditional consulting. Marketers, insights professionals, and agencies working with B2C brands find the most value, but any team that needs quick, reliable consumer insights can benefit. Weโ€™re built for those for whom big agencies are too costly, too early, or simply not the right fit.

What's the story behind your product?

Standard Insights's answer

We built Standard Insights to eliminate the grind we knew firstโ€‘hand: survey tools with limitations, long and inconsistent RFQs for audience recruitment, and days of manual analysis that required expensive research teams. What began as an internal reporting tool for our research agency grew into a selfโ€‘serve platform powered by AI, making professionalโ€‘grade research accessible to any brand or agency.

Who are some of the biggest customers of your product?

Standard Insights's answer

  • PepsiCo
  • Bluebell
  • Hyundai
  • Unilever
  • UNDP
  • Goyard
  • Cartier
  • Sia Partners

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Standard Insights and Respondent

Standard Insights Reviews

We have no reviews of Standard Insights yet.
Be the first one to post

Respondent Reviews

Mechanical Turk Review: How I Made $21,000 a Quarter at a Time
Respondent โ€“ Online and in-person consumer research studies w/ average pay rates of $140 an hour! Check out our full Respondent review for more.

Social recommendations and mentions

Based on our record, Respondent seems to be more popular. It has been mentiond 23 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Standard Insights mentions (0)

We have not tracked any mentions of Standard Insights yet. Tracking of Standard Insights recommendations started around Oct 2025.

Respondent mentions (23)

  • Alternatives to UserTesting
    Respondent.io is great as well. Lots and lots of studies every day posted, these can pay very well depending on your specialty. Source: almost 2 years ago
  • Online Research Project for Hardware Store Workers - $80 Incentive (DE, 18+)
    Hi! No, this is a legitimate project. You can visit our website respondent.io to know more about the company. Thank you! Source: over 2 years ago
  • I need local playtesters for tabletop games [DFW]
    If you have a bit more budget, you can also recruit participants from online panels (like userinterviews.com or respondent.io). For an incentive, you can screen the right people to participate in your playtest. Keep in mind you will need to do some vetting and make sure you're not getting "professional" participants. Source: over 2 years ago
  • B2b user testing
    If you're having difficulty recruiting yourself, I've used respondent.io in the past. Keep in mind recruiting hard to access types of users is often expensive and/or time consuming. Source: over 2 years ago
  • I am terrified to even start budgeting because if I don't neglect my bills, I can't afford food. or alcohol. and that's scary too. I'm so terrified. of being hungry, of being properly broke... I need fucking help, but I can't afford it
    Figure out how you can make more income. Maybe you create an account on upwork or fiverrr (platform for freelancers) and help a company out with social media, or reviewing resumes. Maybe you try driving for doordash or ubereats. Maybe you sign up for respondent.io and get paid to do research interviews (we hire people from here all the time). I promise making a little bit of extra cash goes a long way to feeling... Source: over 2 years ago
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What are some alternatives?

When comparing Standard Insights and Respondent, you can also consider the following products

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

UserTesting.com - Usability testing has never been easier. Get videos of real people speaking their thoughts as they use websites, mobile apps, prototypes and more!

Qualtrics XM - From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

User Interviews - User Interviews is a tool to recruit participants for product tests and market research.

Qualaroo - Qualaroo makes it easy to survey specific groups of website visitors to gain qualitative information.

Netigate - We are always seeking new talent to join our team.ย We offer the freedom to grow, opportunities for selfย development, and the chance to take on real responsibility.ย Become aย part of Netigate's inter...