Software Alternatives, Accelerators & Startups

User Interviews VS Standard Insights

Compare User Interviews VS Standard Insights and see what are their differences

User Interviews logo User Interviews

User Interviews is a tool to recruit participants for product tests and market research.

Standard Insights logo Standard Insights

Your go-to consumer research platform for collecting and analyzing data, creating stunning reports, and AI to simplify every step.
  • User Interviews Landing page
    Landing page //
    2023-04-30
  • Standard Insights Build, collect, analyze, and report data in one place with AI-powered workflows and global reach.
    Build, collect, analyze, and report data in one place with AI-powered workflows and global reach. //
    2025-10-02
  • Standard Insights AI-powered builder helps you design professional-quality surveys with logic, branching, and translations.
    AI-powered builder helps you design professional-quality surveys with logic, branching, and translations. //
    2025-10-02
  • Standard Insights Find real consumer panels worldwide or invite your own audience with simple links and targeting.
    Find real consumer panels worldwide or invite your own audience with simple links and targeting. //
    2025-10-02
  • Standard Insights Import XLS or survey files, instantly create visual charts, and customize dynamic reports your way.
    Import XLS or survey files, instantly create visual charts, and customize dynamic reports your way. //
    2025-10-02
  • Standard Insights Instantly analyze responses, detect patterns, and segment audiences to uncover actionable insights.
    Instantly analyze responses, detect patterns, and segment audiences to uncover actionable insights. //
    2025-10-02
  • Standard Insights Unify surveys, interviews, and personas in a single branded, shareable, presentation-ready report.
    Unify surveys, interviews, and personas in a single branded, shareable, presentation-ready report. //
    2025-10-02

Most business decisions are still made on instinct, not data, because traditional research tools are too slow, costly, and complex for everyday teams. On the other side, DIY form tools are fast but shallow, leaving gaps when real consumer input is needed.

Standard Insights reimagines the entire survey journey. In one platform, you can design surveys, recruit quality respondents in 150+ markets (or bring your own), and instantly analyze and visualize results. AI handles the heavy lifting, giving you professional-grade insights without consultants, clunky workflows, or steep learning curves.

From brand tracking and concept testing to consumer profiling and usage studies, Standard Insights makes research simple, fast, and accessible. Whether youโ€™re a marketer, strategist, or agency, youโ€™ll move quicker, launch with confidence, and make smarter decisions backed by real consumer data.

Standard Insights

$ Details
freemium $99.0 / Monthly (Pro: 10 users, 5,000 responses/survey, AI tools)
Release Date
2022 October
Startup details
Country
United States
State
New York
City
New York
Founder(s)
Florian Gaudel
Employees
20 - 49

User Interviews features and specs

  • Large Participant Pool
    User Interviews offers access to a diverse and extensive participant pool, making it easier to find suitable candidates for research.
  • Simplified Recruitment Process
    The platform streamlines the recruitment process, helping researchers save time and reduce the administrative burden associated with finding and scheduling participants.
  • Variable Incentives Management
    User Interviews allows researchers to manage different types of incentives (e.g., cash, gift cards) to attract participants, offering flexibility and reducing overhead.
  • Advanced Filtering Options
    The platform provides advanced filtering options to help researchers narrow down candidates by demographics, professional background, and more, ensuring the right participants are selected.
  • Automated Scheduling
    User Interviews features automated scheduling tools, which synchronize with calendars and communicate with participants, reducing the complexity of arranging meetings.

Possible disadvantages of User Interviews

  • Cost
    User Interviews can be relatively expensive, especially for smaller teams or solo researchers, which may be a barrier to entry for some users.
  • Platform Learning Curve
    New users or those unfamiliar with the platform may face a learning curve when navigating and utilizing all the features offered by User Interviews.
  • Participant Availability
    Despite the large participant pool, there can be cases where specific participant criteria are challenging to meet, potentially delaying the research process.
  • Service Limitations
    The platform may not offer all the specific types of user research needed (e.g., longitudinal studies, in-person focus groups), which can limit its applicability for certain projects.
  • Dependence on Internet Stability
    The effectiveness of online interviews and the platform itself is highly dependent on internet stability, which may pose issues in locations with poor internet connectivity.

Standard Insights features and specs

  • Survey Builder
    Create professional-grade surveys in minutes with AI assistance.
  • Global Reach
    Recruit quality respondents in 150+ markets, or bring your own audience.
  • AI-Powered Analysis
    Instantly uncover patterns, segment audiences, and cut analysis time in half.
  • Data Visualization
    Turn raw responses into clear, customizable charts and dashboards.
  • Automated Reporting
    Generate polished reports in seconds, ready to share with stakeholders.
  • Multi-Language Support
    Design, translate, and analyze surveys automatically across languages.
  • Collaborative Workspace
    Invite teammates to build, analyze, and share insights securely.

Analysis of User Interviews

Overall verdict

  • User Interviews is generally considered a good choice for those looking to recruit participants for user research. Its comprehensive features, reliable support, and positive user reviews make it a recommended tool in the market. While some users have noted that pricing can be a factor to consider, the overall value provided by its robust toolset and participant pool make it a worthwhile investment.

Why this product is good

  • User Interviews is a popular platform for user research and participant recruitment. It is praised for its ease of use, extensive participant database, and efficient recruitment process. Researchers benefit from its intuitive interface and the ability to quickly find diverse and high-quality participants for studies across various demographics. Additionally, the platform offers integration with popular research tools and provides robust support, making it a versatile choice for both academic and commercial research projects.

Recommended for

  • User experience researchers needing to conduct remote or in-person studies.
  • Product teams looking to gain insights into user behavior and preferences.
  • Market researchers who require access to a wide array of demographics.
  • Entrepreneurs and startups aiming to test product concepts and usability features.

User Interviews videos

User Interviews Review: A Legit Way to Make $50-200 an Hour for Your Opinion?

More videos:

  • Review - User Interviews: 5 Tips & Tricks For UX Researchers
  • Review - User Interviews Done Right

Standard Insights videos

No Standard Insights videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to User Interviews and Standard Insights)
User Experience
100 100%
0% 0
Customer Intelligence
0 0%
100% 100
UX Research
100 100%
0% 0
Surveys
0 0%
100% 100

Questions and Answers

As answered by people managing User Interviews and Standard Insights.

What makes your product unique?

Standard Insights's answer:

Most research tools are built for experts: slow, costly, and complex. Standard Insights changes that with an allโ€‘inโ€‘one, AIโ€‘powered platform thatโ€™s as simple as a form builder, as powerful as enterprise software, and free to start. We bridge the gap between easeโ€‘ofโ€‘use and advanced research, helping any team go from questions to insights in hours instead of weeks.

Why should a person choose your product over its competitors?

Standard Insights's answer:

People choose Standard Insights because it combines the speed and simplicity of DIY survey tools, the reach of global panels, and the power of AI analysis and reporting, all at a fraction of the cost of legacy platforms. Itโ€™s accessible to both beginners and experts, and it removes the need to juggle multiple research tools. Teams get a streamlined, endโ€‘toโ€‘end workflow they can try without commitment.

How would you describe your primary audience?

Standard Insights's answer:

Standard Insights is for bold teams left behind by traditional consulting. Marketers, insights professionals, and agencies working with B2C brands find the most value, but any team that needs quick, reliable consumer insights can benefit. Weโ€™re built for those for whom big agencies are too costly, too early, or simply not the right fit.

What's the story behind your product?

Standard Insights's answer:

We built Standard Insights to eliminate the grind we knew firstโ€‘hand: survey tools with limitations, long and inconsistent RFQs for audience recruitment, and days of manual analysis that required expensive research teams. What began as an internal reporting tool for our research agency grew into a selfโ€‘serve platform powered by AI, making professionalโ€‘grade research accessible to any brand or agency.

Who are some of the biggest customers of your product?

Standard Insights's answer:

  • PepsiCo
  • Bluebell
  • Hyundai
  • Unilever
  • UNDP
  • Goyard
  • Cartier
  • Sia Partners

User comments

Share your experience with using User Interviews and Standard Insights. For example, how are they different and which one is better?
Log in or Post with

Social recommendations and mentions

Based on our record, User Interviews seems to be more popular. It has been mentiond 17 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

User Interviews mentions (17)

  • I need local playtesters for tabletop games [DFW]
    If you have a bit more budget, you can also recruit participants from online panels (like userinterviews.com or respondent.io). For an incentive, you can screen the right people to participate in your playtest. Keep in mind you will need to do some vetting and make sure you're not getting "professional" participants. Source: over 2 years ago
  • B2b user testing
    I used userinterviews.com recently for a really specific type of targeted user and was impressed with their ability to get folks. It isn't cheap, and I don't know if it would work in other cases, but I would suggest checking it out. Source: over 2 years ago
  • Where do you guys get user testers for a reasonable fee?
    Userinterviews.com is where we typically go, but it's still costly (~75 per participant, depending on recruiting needs). Source: over 2 years ago
  • Thoughts on userinterviews.com?
    Hey! Does anyone have experience with userinterviews.com for getting feedback? Wondering if the price is worth it for validating my idea and talking with users who fit my target profile. Are there any other good options? Source: almost 3 years ago
  • Can users themselves fill out empathy maps, problem statements, personas, etc?
    PMs constantly pay people to do interviews with them, via usertesting.com, userinterviews.com, etc. Not sure if I'm missing something here. Source: almost 3 years ago
View more

Standard Insights mentions (0)

We have not tracked any mentions of Standard Insights yet. Tracking of Standard Insights recommendations started around Oct 2025.

What are some alternatives?

When comparing User Interviews and Standard Insights, you can also consider the following products

UserTesting.com - Usability testing has never been easier. Get videos of real people speaking their thoughts as they use websites, mobile apps, prototypes and more!

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Respondent - Respondent helps you find any target audience in the world for in-person and remote research studies across all research methods including interviews, focus groups, surveys, and more. Respondent works with any research tool you already use.

Qualtrics XM - From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

Sprig - Delivering locally-sourced, seasonal, sustainable lunches and dinners.

Qualaroo - Qualaroo makes it easy to survey specific groups of website visitors to gain qualitative information.