Most business decisions are still made on instinct, not data, because traditional research tools are too slow, costly, and complex for everyday teams. On the other side, DIY form tools are fast but shallow, leaving gaps when real consumer input is needed.
Standard Insights reimagines the entire survey journey. In one platform, you can design surveys, recruit quality respondents in 150+ markets (or bring your own), and instantly analyze and visualize results. AI handles the heavy lifting, giving you professional-grade insights without consultants, clunky workflows, or steep learning curves.
From brand tracking and concept testing to consumer profiling and usage studies, Standard Insights makes research simple, fast, and accessible. Whether youโre a marketer, strategist, or agency, youโll move quicker, launch with confidence, and make smarter decisions backed by real consumer data.
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Standard Insights's answer:
Most research tools are built for experts: slow, costly, and complex. Standard Insights changes that with an allโinโone, AIโpowered platform thatโs as simple as a form builder, as powerful as enterprise software, and free to start. We bridge the gap between easeโofโuse and advanced research, helping any team go from questions to insights in hours instead of weeks.
Standard Insights's answer:
People choose Standard Insights because it combines the speed and simplicity of DIY survey tools, the reach of global panels, and the power of AI analysis and reporting, all at a fraction of the cost of legacy platforms. Itโs accessible to both beginners and experts, and it removes the need to juggle multiple research tools. Teams get a streamlined, endโtoโend workflow they can try without commitment.
Standard Insights's answer:
Standard Insights is for bold teams left behind by traditional consulting. Marketers, insights professionals, and agencies working with B2C brands find the most value, but any team that needs quick, reliable consumer insights can benefit. Weโre built for those for whom big agencies are too costly, too early, or simply not the right fit.
Standard Insights's answer:
We built Standard Insights to eliminate the grind we knew firstโhand: survey tools with limitations, long and inconsistent RFQs for audience recruitment, and days of manual analysis that required expensive research teams. What began as an internal reporting tool for our research agency grew into a selfโserve platform powered by AI, making professionalโgrade research accessible to any brand or agency.
Standard Insights's answer:
Based on our record, User Interviews seems to be more popular. It has been mentiond 17 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
If you have a bit more budget, you can also recruit participants from online panels (like userinterviews.com or respondent.io). For an incentive, you can screen the right people to participate in your playtest. Keep in mind you will need to do some vetting and make sure you're not getting "professional" participants. Source: over 2 years ago
I used userinterviews.com recently for a really specific type of targeted user and was impressed with their ability to get folks. It isn't cheap, and I don't know if it would work in other cases, but I would suggest checking it out. Source: over 2 years ago
Userinterviews.com is where we typically go, but it's still costly (~75 per participant, depending on recruiting needs). Source: over 2 years ago
Hey! Does anyone have experience with userinterviews.com for getting feedback? Wondering if the price is worth it for validating my idea and talking with users who fit my target profile. Are there any other good options? Source: almost 3 years ago
PMs constantly pay people to do interviews with them, via usertesting.com, userinterviews.com, etc. Not sure if I'm missing something here. Source: almost 3 years ago
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