SOCIALFUEL's answer

Toesox Australia Christian Youth Camps Caterpy Laces Australia Organic Performance Leus Towels Australia

SOCIALFUEL's answer

Most competitor-ad tools stop at a swipe file — a wall of other brands' screenshots. SOCIALFUEL goes further: it uses AI to decode the strategy behind the ads. Paste any brand and it pulls their live ads across Meta, Instagram, Google and TikTok (beta), then explains why each one works — the hook, angle, offer and audience — and ranks them by how long they've been running, the market's own proof of what converts. The result is a plain-English strategy brief you can export as a PDF in about 90 seconds. It's the difference between seeing ads and understanding them.

SOCIALFUEL's answer

Swipe-file tools and raw ad-spy databases hand you the creatives and leave the thinking to you. SOCIALFUEL does the thinking: an AI decode of each ad's strategy, a cross-platform view across Meta, Google and TikTok in a single search, and an exportable, client-ready strategy brief — not just a folder of screenshots. It's free to start with no credit card, and it turns hours of manual strategist work into a 90-second playbook. If you want to know why the winning ads win, and exactly what to build next, that's the gap SOCIALFUEL fills.

SOCIALFUEL's answer

SOCIALFUEL is for marketers who'd rather know what works than guess: startup founders and DTC/ecommerce operators researching their market, media buyers and performance marketers who need winning angles fast, agencies running ads across multiple clients, and in-house marketing and creative teams briefing better campaigns. If you spend on Meta, Google or TikTok ads — and want your competitors' playbook before you spend — you're the core user.

SOCIALFUEL's answer

SOCIALFUEL was built by an advertising agency, out of its own frustration. Running paid campaigns for clients, the team kept hitting the same wall: the winning ads were public — anyone could see them — but understanding why they won still meant hours of manual research per campaign, and too often it came down to guessing. So they built the tool they wished existed: paste a competitor and AI decodes the strategy behind their ads instantly. It worked so well on their own accounts that they opened it up as a product. The belief behind it is simple — nobody wins by accident. Every winning ad leaves evidence, and SOCIALFUEL reads it.

SOCIALFUEL's answer

React & TypeScript (frontend) Node.js (backend) Google Gemini — the AI engine behind the ad decoding and briefs Supabase (database & authentication) Stripe (payments)