Software Alternatives, Accelerators & Startups

Snov.io VS Upstack Data

Compare Snov.io VS Upstack Data and see what are their differences

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Snov.io logo Snov.io

Snov.io is a multichannel lead generation and outreach automation platform that helps B2B teams find qualified leads, automate email and LinkedIn campaigns, and manage deals in one built-in CRM.

Upstack Data logo Upstack Data

Server-side tracking and identity resolution for Shopify brands.
  • Snov.io
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    2025-05-08
  • Snov.io
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    2024-06-25
  • Snov.io
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    2024-06-25
  • Snov.io
    Image date //
    2024-06-25
  • Snov.io
    Image date //
    2024-06-25

Snov.io is a B2B lead generation and multichannel outreach automation platform designed to help sales and marketing teams improve reply rates and manage outbound campaigns more efficiently.

From finding verified leads to launching automated email and LinkedIn campaigns, Snov.io streamlines the outbound process in one unified workspace.

With Snov.io, you can: - Discover and verify high-quality B2B leads - Build targeted lead lists with AI-powered prospecting - Set up and manage email infrastructure - Automate multichannel outreach campaigns (email and LinkedIn) - Track engagement and manage pipelines in a built-in CRM - Optimize deliverability and scale outbound campaigns

Snov.io combines lead generation, outreach automation, and deal management into one platform - helping sales managers, business owners, marketing managers, and C-level executives manage pipeline growth without relying on multiple disconnected tools.

Whether you're a growing startup or an established B2B company, Snov.io supports scalable outbound systems focused on generating conversations and improving engagement.

  • Upstack Data
    Image date //
    2024-12-10
  • Upstack Data
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    2024-12-10
  • Upstack Data
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    2024-12-10
  • Upstack Data
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    2024-12-10
  • Upstack Data
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    2024-12-10
  • Upstack Data
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    2024-12-10
  • Upstack Data
    Image date //
    2024-12-10

Upstack Data is the #1 Most Reliable Ad Tracking Software For Shopify.

We help ecommerce brands identify, enrich, and activate first-party data to lower acquisition costs and drive advertising results. Our server-side tracking captures 99.9% of conversion events and delivers a 90%+ event match rate to Meta CAPI โ€” versus the ~35% typical of standard implementations. Comprehensive web analytics, multi-touch attribution, and advanced ad-platform integrations including Meta CAPI, all powered by our identity resolution technology.

One platform, from $149/mo โ€” with a 10-day free trial and a 60-day money-back guarantee.

Upstack Data

$ Details
paid Free Trial $149.0 / Monthly (Up to 500 orders*/month)
Platforms
Facebook Instagram TikTok Google Klaviyo
Release Date
2023 January
Startup details
Country
United States
State
Florida
City
Miami
Founder(s)
Michael Alt
Employees
1 - 9

Snov.io features and specs

  • Email Finder
    Find any email. Anywhere.
  • Email Verifier
    Check email addresses and reduce your bounce rate.
  • Email Warm-up
    Say goodbye to spam. Warm up your email and always land in the Inbox.
  • Email Drip Campaigns
    Create personalized campaigns with automatic follow-ups to sell, onboard, nurture, and build long-term customer relationships.
  • Sales CRM
    A free sales CRM ecosystem that promotes your business growth, not stifles it.
  • Technology Checker
    Discover the technology stack behind your prospective clients
  • LI Prospect Finder
    Find emails from LinkedIn, Google, Yelp, Twitter and company websites. Always pre-verified.
  • Email Tracker
    Track email opens and link clicks right in your Gmail.
  • LinkedIn Automation Tool
    Automate your LinkedIn workflow to its fullest

Upstack Data features and specs

  • Replace GA4 with comprehensive web analytics
    Track visitor behavior, traffic by channel and referrer, and real-time KPIs like revenue per session and session conversion rate.
  • Cross-device, cross-browser identity resolution
    Go beyond UTM tracking by connecting visitors across browsers, devices, and sessions โ€” reaching a 90%+ match rate versus the ~35% typical of standard setups.
  • Recover more abandoned carts with Upstack ID
    Trigger Klaviyo flows to known customers who'd otherwise appear anonymous โ€” often returning more than the monthly subscription costs.
  • In-platform New Customer CPA & ROAS
    Report NC-CPA and NC-ROAS directly inside the Meta Ads dashboard.
  • Multi-touch attribution
    Identify the most profitable channels to confidently scale what works and cut what doesn't.
  • Cohort analysis of LTV & AOV
    Track customer lifetime value and average order value by cohort over time.
  • Powerful marketing analytics
    Monitor KPIs by channel and watch RPV, LTV, CAC, and CVR improve over days, weeks, and years.
  • Enterprise features at half the cost
    Built by a bootstrapped team of data engineers focused on the meaty middle. No contracts, no salespeople, no venture capital.

Analysis of Snov.io

Overall verdict

  • Snov.io is generally regarded as a good tool for businesses looking to optimize their email outreach and lead generation processes. Its effectiveness and reliability have been positively reviewed by many users, although some may find certain functionalities better suited to their needs than others.

Why this product is good

  • Snov.io is considered useful by many due to its comprehensive suite of tools designed for lead generation, email outreach, and customer relationship management. It offers features such as email verification, email finding, and email tracking, which help improve the efficiency of outreach campaigns. The platform is praised for its user-friendly interface and its ability to integrate with other services via Zapier or API, making it versatile for different business needs.

Recommended for

    Snov.io is recommended for sales teams, marketers, and entrepreneurs who need a robust solution for finding and connecting with potential leads. It is especially useful for small to medium-sized businesses that want to automate and enhance their lead generation efforts and for those who value a platform that combines several outreach tools into one.

Analysis of Upstack Data

Overall verdict

  • I don't have verified, up-to-date information about upstackdata.com specifically, so I can't confirm its legitimacy, quality, or reputation. Before using it, independently verify company registration, read third-party reviews (Trustpilot, BBB, G2), check for transparent pricing and data-sourcing/privacy policies, and test customer support responsiveness.

Why this product is good

  • No verified independent reviews or reputation data could be confirmed for this specific domain
  • Data-related services vary widely in quality, compliance, and sourcing ethics, so claims should be validated directly
  • Legitimacy checks (business registration, SSL, privacy policy, refund/support terms) are essential before trusting any data vendor

Recommended for

  • Users who first verify the company's credentials, reviews, and data compliance practices
  • Businesses needing data services who are willing to test with a small trial or paid pilot before committing
  • Not recommended for immediate large-scale use without independent due diligence

Snov.io videos

Welcome to Snov.io: Lead Generation, Outreach Automation and Sales Kit for Scaling Business

Upstack Data videos

No Upstack Data videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Snov.io and Upstack Data)
Lead Generation
100 100%
0% 0
Shopify Apps
0 0%
100% 100
Email Marketing
100 100%
0% 0
Marketing Analytics
0 0%
100% 100

Questions & Answers

As answered by people managing Snov.io and Upstack Data.

Who are some of the biggest customers of your product?

Snov.io's answer

Google, Salesforce, Dropbox, Canva, Sendpulse, Docusign, Zendesk.

Upstack Data's answer:

Upstack Data works with DTC Shopify brands including Perfect White Tee, Maelove, Labucq, Printfresh, Champo, Paire, Montreal Weights, and Aquarium Co-op.

What's the story behind your product?

Snov.io's answer

In the last 6 years, Snov.io has grown from a small tool with a handful of people on the team into a multifunctional sales solution with more than 2,000,000 users, offering over a dozen tools and Chrome extensions.

Upstack Data's answer:

Upstack Data was founded by Michael Alt to solve a problem hurting Shopify brands: browser-based tracking quietly loses data to iOS restrictions, ad blockers, and cookie expiration, leaving ad platforms optimizing on incomplete information. By capturing conversion events server-side and resolving visitor identity across devices, Upstack Data gives Meta, Google, and Klaviyo the data they need to optimize for buyers, not browsers โ€” helping brands drive 7- and 8-figure growth and recover millions in revenue.

How would you describe the primary audience of your product?

Snov.io's answer

We are Snov.io, a thriving all-in-one sales platform that helps sales reps, SDRs, BDRs, marketing specialists, recruiters, event organizers, and startup CEOs to grow their business.

Upstack Data's answer:

DTC Shopify brands running Meta, Google, and TikTok ads โ€” typically those spending $50Kโ€“$5M per month on advertising who want to reduce the data loss caused by iOS restrictions, ad blockers, and cookie expiration.

Which are the primary technologies used for building your product?

Upstack Data's answer:

Upstack Data is built on server-side event capture through the Conversion API (CAPI), a cross-device identity resolution engine (Upstack ID), a multi-touch attribution model, and native Klaviyo integration for abandonment recovery.

What makes your product unique?

Upstack Data's answer:

Most tools track anonymous actions. Upstack Data resolves the actual identity of visitors across browsers, devices, and sessions, then sends that enriched data to Meta, Google, and Klaviyo in a form they can act on โ€” driving lower CAC, better attribution, and more recovered revenue. The result is a 90%+ Meta CAPI match rate, versus the ~35% typical of standard implementations.

Why should a person choose your product over its competitors?

Upstack Data's answer:

Upstack Data replaces a multi-tool stack โ€” like Elevar plus Triple Whale โ€” with a single server-side tracking and identity resolution platform, at a fraction of the cost. Setup takes about 30 minutes with no developer required, and every plan comes with a 10-day free trial and a 60-day money-back guarantee.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Snov.io and Upstack Data

Snov.io Reviews

Top 15+ Apollo.io Competitors & Alternatives [2024]
Snov.io is an email finder tool, and CRM rolled into one. Itโ€™s got an email finder, verifier and Extension to use on your browser to find accurate emails. There are also artificial intelligence tools that can help users create messages that get replies and convert.
Source: www.kaspr.io
15 Best Apollo.io Alternatives to Find Verified B2B Leads (2024)
Email Finder Extension โ€“ With Snov.ioโ€™s email finder extensions, you can find email addresses while browsing websites. Itโ€™s an easy-to-use add-on for your browser that quickly gathers emails from web pages, social media profiles, and company websites.
Top 15 Lead Generation Companies & Agencies Worth Checking Out In 2023
How do I generate more B2B leads? To generate more B2B leads, start by defining your target audience and creating buyer personas to understand their needs. Optimize your website with clear calls-to-action (CTAs) and create valuable content, such as blog posts, videos, and whitepapers, and share it across various platforms. Utilize social media and email campaigns to interact...
Source: snov.io

Upstack Data Reviews

We have no reviews of Upstack Data yet.
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Social recommendations and mentions

Based on our record, Snov.io seems to be more popular. It has been mentiond 30 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Snov.io mentions (30)

  • Auto-Enriching Your CRM on New Contact Creation: A No-Code Webhook Playbook
    What to do with failed enrichments: don't delete them, and don't keep retrying on every contact creation. I write an enrichment_failed_at timestamp to a custom HubSpot property and run a nightly batch of those records through Snov.io, which handles lower-signal contacts better than PDL in my experience. That catches roughly another 12% of the initially missed records. - Source: dev.to / 3 months ago
  • How to Build an OSINT-Powered B2B Prospecting Workflow in 2026 (Without Getting Banned)
    For most workflows: Maltego Community Edition for account-structure mapping โ†’ n8n for trigger orchestration and deduplication โ†’ Hunter.io free tier first โ†’ Snov.io second โ†’ Apollo API as the paid fallback. Clay is genuinely good if you're running this at scale and don't want to maintain your own waterfall logic. - Source: dev.to / 4 months ago
  • Email marketing Newbie looking for advice
    Presently looking at Apollo.io and Seamless.ai for lead generation (booked meetings), Email marketing with buzzbuilder or snov.io, Mailbox service with tons of different mailbox companies. Source: almost 3 years ago
  • How to start email marketing alone? (beginner wanting to learn)
    Once the leads list is ready then setup email campaigns using hubspot.com , instantly.ai or snov.io (if you're just starting with low budget). Source: about 3 years ago
  • Snovio for Sales Automation
    Is a revolutionary new online platform that makes it easy for businesses to connect with top LinkedIn professionals. With a simple yet powerful interface, Sales automation & acceleration at scale | Snov.io makes it easy to find and connect with the right LinkedIn professionals for your business. In addition, Sales automation & acceleration at scale | Snov.io offers a variety of features that make connecting with... Source: about 3 years ago
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Upstack Data mentions (0)

We have not tracked any mentions of Upstack Data yet. Tracking of Upstack Data recommendations started around Dec 2024.

What are some alternatives?

When comparing Snov.io and Upstack Data, you can also consider the following products

Hunter.io - Find all the email addresses related to a domain

Elevar - Deploy a data layer, connect to 40+ marketing channels, ensure all of your conversions are tracked, and enable server side tagging for Shopify.

Apollo.io - Apolloโ€™s predictive prospecting, sales engagement, and actionable analytics help the teams to reach its full revenue potential.

Triple Whale - Triple Whale helps ecommerce brands make better decisions with better data.

Success.ai - Achieve unmatched growth with Success.ai. Dive into 700M+ B2B leads and benefit from unlimited emails, automated warmups, and AI-powered writing.

Littledata - Award-winning Google Analytics toolbox for Ecommerce sites