SmartMetrics's answer

SmartMetrics consolidates client onboarding, project collaboration, feedback collection, and testimonial management into a single platform - eliminating the tool fragmentation agencies typically struggle with. What truly sets it apart is our premium model: yearly subscribers can request custom features tailored to their specific agency workflows, delivered within 1-3 weeks.

Split Fee's answer:

Split Fee is the first purpose-built platform for split fee recruitment in the UK. Instead of relying on LinkedIn groups, WhatsApp messages, and manual agreements, agencies upload their candidates and vacancies and the platform automatically matches them across agencies.

Candidate identities are revealed gradually; anonymised at first, then progressively disclosed as both sides accept, so agencies can collaborate without the risk of circumvention.

SmartMetrics's answer

Unlike generic CRM tools, SmartMetrics is purpose-built for agency-client dynamics. You get a fully personalized client experience with custom landing pages, relationship health tracking, and branded feedback collection - all without stitching together multiple subscriptions. Plus, the platform evolves with your needs through custom feature development rather than forcing you to adapt to rigid software.

Split Fee's answer:

Most "split fee networks" are just directories or social groups where agencies post and hope someone responds. Split Fee is an actual matching engine. It scores candidate-vacancy pairs, handles the legal agreements (non-circumvention, self-billing), automates invoicing and fee splits, and manages the entire placement lifecycle from match to payment. Everything that normally requires trust, phone calls, and spreadsheets is handled by the platform.

SmartMetrics's answer

Agencies managing retainer and project-based client relationships who want better visibility into client satisfaction and relationship health. It's ideal for teams juggling multiple client touchpoints and seeking to professionalize their client experience without the overhead of managing disparate tools.

Split Fee's answer:

UK recruitment agencies; from boutique firms with a handful of consultants to mid-sized agencies with specialist sector coverage. Any agency that has either strong candidates without the right vacancies, or client vacancies they can't fill from their own candidate pool. Split Fee turns those dormant assets into placements.

SmartMetrics's answer

OpenAI, Next.js, Tailwind CSS, Neon (PostgreSQL), Redis, and Vercel.

Split Fee's answer:

A next-generation serverless platform, built for AWS.

SmartMetrics's answer

We're a marketing agency that got tired of juggling five different tools just to manage client relationships properly. One platform for onboarding, another for collaboration, a separate tool for collecting feedback, yet another for testimonials - it was exhausting and expensive. Worse, our clients were getting a fragmented experience that didn't reflect the quality of our actual work.

So we built SmartMetrics - the unified platform we wished existed. It started as an internal solution to streamline our own client management, and when other agency owners kept asking how we ran things so smoothly, we realized the problem was bigger than us. Now we're sharing it with agencies who are just as fed up with tool overload as we were.

Split Fee's answer:

Abbie, our founder, knew that although split fee arrangements have existed in recruitment for decades, the process has always been manual: find a partner agency, negotiate terms, trust them with your candidate data, chase invoices. Most agencies avoid it because the overhead and risk outweigh the reward. Abbie built Split Fee to remove that friction entirely, with automated matching, progressive identity disclosure, built-in legal agreements, and automated billing, making split placements as straightforward as direct ones.