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Manage all your business communications in one place. AI-powered missed call text-back, unified inbox, and intelligent lead qualification for UK businesses.

Which is more popular?
Based on our record, Shortwave seems to be more popular. It has been mentioned 2 times since March 2021.
Website, pricing, platforms and company facts side by side.
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| Website | shortwave.com | pingbackapp.com |
| Pricing | — | |
| Platforms | — | |
| Company | — | Startup from the United Kingdom · 1 - 9 employees |
| Listed in |
In their own words, as submitted to SaaSHub.


No description of Shortwave yet.
Never miss a customer again. When a plumber, electrician, or heating engineer misses a call, that job often goes to the next number on Google. Pingback fixes that. How it works The moment a call's missed, Pingback automatically texts the caller back — instead of them just ringing the next...
What each product offers, as listed by its team.


Possible disadvantages
Walkthroughs and reviews on video.
Tecsun PL-330 AM FM LW Shortwave SSB Portable Radio Review
More videos
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How often each product is chosen within a category, 0–100% relative to the other.


As answered by people managing Shortwave and Pingback.
Pingback's answer:
Built specifically for UK trade businesses, not adapted from a generic US tool. It automatically handles UK compliance most competitors leave to you — GDPR-compliant call recording retention, SMS consent (STOP/START), and full ICO registration. Its AI also trains on the business's own website and uploaded documents, and never sends anything automatically — a human always reviews and sends the reply.
Pingback's answer:
Pingback is priced and built for small UK trade businesses specifically, not enterprise teams — honest, capped-usage pricing rather than per-seat enterprise costs. It bundles missed-call text-back, a unified inbox, AI lead analysis, invoicing, and review requests in one place, so there's no need to stitch together several separate tools.
Pingback's answer:
UK trade businesses — plumbers, electricians, heating engineers, and similar small or solo operators who lose jobs to missed calls while they're out on site.
Pingback's answer:
Pingback was built after seeing how often small UK trade businesses lose real work simply because they couldn't get to the phone in time — most callers who don't get through just ring the next number on Google rather than leaving a voicemail. It's being built directly alongside real trade businesses in beta, shaping the product from actual feedback rather than guesswork.
Pingback's answer:
React and TypeScript on the frontend, Node.js/Express on the backend, Twilio for calls and SMS, Google Gemini for AI, and Stripe for billing.
Share your experience with using Shortwave and Pingback. For example, how are they different and which one is better?
Recommendations tracked on public social media and blogs since March 2021.


> [2] https://shortwave.com Welp! It's already hugged to deathi guess. - Source: Hacker News / almost 3 years ago
Try Shortwave. A bunch of engineers quit Google and essentially resurrected it. Source: over 4 years ago
Tracking Pingback since Jul 2026.
When comparing Shortwave and Pingback, you can also consider the following products.


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Auto SMS reply to every missed call. UK tradespeople recover lost jobs automatically. Start free.
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The best and most innovative mail app to master your overloaded mailbox.
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Podium helps your business get more customer reviews, manage customer feedback, customer interaction, and online review management from one software.
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