
Bitly
Rebrandly
TinyURL
Cutt.ly
Linktree
Dub.co
Dub
Short.io makes short links (vanity urls) on your own domain. Free signup, analytics and API. Chrome, slack, zapier and segment integrations.
Mustache.js
Handlebars
Vue.js
Pugjs
Vash
FLAVE
OneSky
An open source JavaScript Template library.

Which is more popular?
Based on our record, EJS should be more popular than Short.io. It has been mentioned 26 times since March 2021.
Website, pricing, platforms and company facts side by side.
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EJS
EJS
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| Website | short.io | ejs.co |
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What each product offers, as listed by its team.

Possible disadvantages
Possible disadvantages
An editorial look at what each product does well and who it suits.

Overall verdict
Why this product is good
Recommended for
Short.io is recommended for businesses, digital marketers, social media influencers, and any individuals who need to manage multiple links with custom domains while tracking detailed user engagement data.
Overall verdict
Why this product is good
Recommended for
EJS is recommended for developers building server-side web applications using Node.js and those looking for a simple, yet effective, templating solution. It is particularly suitable for small to medium-sized projects where dynamic content generation is needed and for teams that prioritize simplicity and performance.
Walkthroughs and reviews on video.
No Short.io videos yet. You could help us improve this page by suggesting one.
Kane Creek - Bestop Trail Review at EJS 2019
More videos
How often each product is chosen within a category, 0–100% relative to the other.

Share your experience with using Short.io and EJS. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.

Short.io stands out as the strongest free branded link shortener for users who need a custom domain today. According to Zapier’s May 2026 roundup, Short.io is the best free URL shortener overall. Its free forever plan...
Initially launched as short.cm, to be rebranded from Short.cm to Short.io to reflect its broader vision and global reach better. The platform expanded its features to meet these needs, introducing capabilities like...
Short.io has a free plan with basic features. However, to access advanced analytics, you must upgrade to one of their paid plans—Personal ($19/month), Team ($49/month), or Enterprise ($149/month). You can also choose...
We have no reviews of EJS yet. Be the first one to post
Recommendations tracked on public social media and blogs since March 2021.

Choose a shortener: Pick a link shortener that fits your needs---many offer options like custom branding, QR code creation, and analytics. Ziplink, Short.io, and Bitly are all capable of that. If you are looking for something really... - Source: dev.to / over 1 year ago
Same, but a little more elegant is short.io. It's a link shortener, but with a $19/month plan you can add a ton of customization to your links. One of those being limit on clicks. Same problem here that the file is still hosted elsewhere... Source: over 3 years ago
Can I ask you how you have integrated short.io into your app? Via Zapier or API? Source: about 4 years ago
Express does not provide SEO benefits by default and would require additional configuration with tools like EJS (Embedded JavaScript) or Handlebars for server-side rendering. - Source: dev.to / over 1 year ago
For a more robust approach, we'd probably need to install a templating language of some kind, such as Twig, EJS, Handlebars, Pug or Mustache (this is not a complete list!). Reading the documentation for posthtml-modules, you'll notice it... - Source: dev.to / over 1 year ago
Server-side Framework SSR is when you use a framework that runs the HTML templating logic entirely on the server to compose the HTML that will be rendered in the browser. These are frameworks like Ruby on Rails, ASP.Net, PHP, or even... - Source: dev.to / almost 2 years ago
When comparing Short.io and EJS, you can also consider the following products.

Get the most out of your social and online marketing efforts. Own, understand and activate your best audience through the power of the link with Bitly Enterprise.
Compare Bitly to Short.io or EJS:

Minimal templating with {{mustaches}} in JavaScript - janl/mustache.js
Compare Mustache.js to Short.io or EJS:

Rebrandly is the easiest way to create, share and manage branded links.
Compare Rebrandly to Short.io or EJS:

Handlebars is a JavaScript template library that is, more or less, based on ...
Compare Handlebars to Short.io or EJS:

The first notable URL shortener, online since 2002. Branded short links on your own domain, with click analytics that count human and bot traffic separately, QR codes, editable destinations, bulk creation and a REST API.
Compare TinyURL to Short.io or EJS:
