Serendly's answer

Serendly differs from traditional OKR tools by covering the full execution loop from planning and alignment to daily execution, rituals, and real-time steering. It connects OKRs to 1:1s, tasks, and AI-driven insights so teams continuously act on priorities, surface risks early, and actually achieve their strategic objectives.

Split Fee's answer:

Most "split fee networks" are just directories or social groups where agencies post and hope someone responds. Split Fee is an actual matching engine. It scores candidate-vacancy pairs, handles the legal agreements (non-circumvention, self-billing), automates invoicing and fee splits, and manages the entire placement lifecycle from match to payment. Everything that normally requires trust, phone calls, and spreadsheets is handled by the platform.

Serendly's answer

Most OKR tools focus on tracking goals, but Serendly focuses on making them actually happen. It connects OKRs with weekly 1:1s and uses AI to turn managerial conversations into continuous execution and alignment.

Split Fee's answer:

Split Fee is the first purpose-built platform for split fee recruitment in the UK. Instead of relying on LinkedIn groups, WhatsApp messages, and manual agreements, agencies upload their candidates and vacancies and the platform automatically matches them across agencies.

Candidate identities are revealed gradually; anonymised at first, then progressively disclosed as both sides accept, so agencies can collaborate without the risk of circumvention.

Serendly's answer

Serendly is designed for startups and SMBs (~20 to 400 employees) that use OKRs to drive strategy but lack a dedicated OKR or strategy operations lead to ensure consistent execution. It is particularly valuable for CEOs and founders who want a clear, real-time view of company trajectory at a glance. It is also built for executives (VPs, Heads of…) who need to align their team’s priorities with the rest of the organization and ensure cross-functional execution without friction.

Split Fee's answer:

UK recruitment agencies; from boutique firms with a handful of consultants to mid-sized agencies with specialist sector coverage. Any agency that has either strong candidates without the right vacancies, or client vacancies they can't fill from their own candidate pool. Split Fee turns those dormant assets into placements.

Split Fee's answer:

A next-generation serverless platform, built for AWS.

Split Fee's answer:

Abbie, our founder, knew that although split fee arrangements have existed in recruitment for decades, the process has always been manual: find a partner agency, negotiate terms, trust them with your candidate data, chase invoices. Most agencies avoid it because the overhead and risk outweigh the reward. Abbie built Split Fee to remove that friction entirely, with automated matching, progressive identity disclosure, built-in legal agreements, and automated billing, making split placements as straightforward as direct ones.