Software Alternatives, Accelerators & Startups

Refiner VS 123FormBuilder

Compare Refiner VS 123FormBuilder and see what are their differences

Refiner logo Refiner

Customer Feedback Surveys For SaaS

123FormBuilder logo 123FormBuilder

Build any type of online and mobile forms, manage workflows, and securely collect data with ease.
  • Refiner Landing page
    Landing page //
    2020-05-15

Refiner is a user feedback & customer survey solution for data driven SaaS teams. Refiner helps you better understand who your users really are, what they need and how you can help them achieve their goals.

Profile your users, measure customer satisfaction (NPS + CSAT) or research what to build next. Our beautiful in-app survey widgets get you all the customer insights you need to grow your business.

Push survey responses in real time to the tools you already use with Segment or Zapier. Update your customer database with webhooks or analyze all data with good old Excel. Refiner is not another data silo.

  • 123FormBuilder Home page
    Home page //
    2025-03-02
  • 123FormBuilder Form Builder Dashboard
    Form Builder Dashboard //
    2025-03-03
  • 123FormBuilder New Form Page
    New Form Page //
    2025-03-03
  • 123FormBuilder Editor
    Editor //
    2025-03-03

123FormBuilder, a Kiteworks company, offers a secure, web-based platform for creating digital forms without coding expertise. The platform enables organizations to efficiently design, deploy, and manage forms, surveys, and questionnaires while maintaining rigorous security standards. Processing millions of submissions monthly, 123FormBuilder excels in regulated industries, including healthcare, government, and financial services.

Refiner

Website
refiner.io
$ Details
freemium $49.0 / Monthly (1000 Survey Responses)
Platforms
Web
Release Date
2020 April

123FormBuilder

$ Details
freemium $37.0 / Monthly (Gold Plan)
Platforms
Web Wordpress Shopify Drupal Facebook Wix Square Squarespace Weebly BigCommerce Salesforce Browser Cloud
Release Date
2008 February

Refiner features and specs

  • Free to use
  • Integrations
    Zapier, Segment, Webhooks, Slack
  • Popup Survey
  • On-Page Survey
  • NPS Widget
  • Customer Feedback Widget

123FormBuilder features and specs

  • Easy to Set-up and Use
  • Clean UI
    Easy to navigate and use
  • Integrations
  • Analytics and Reporting
  • Payments
  • Data Import/Export
  • Data Synchronization
  • Database connectivity
  • Unlimited Conditional Logic

Analysis of Refiner

Overall verdict

  • Refiner is a reliable and versatile solution for businesses that need detailed customer feedback and data analysis to inform their decisions. It is particularly beneficial for companies that prioritize user experience and need actionable insights into customer sentiments.

Why this product is good

  • Refiner (refiner.io) is considered a good tool because it provides a robust suite of features for gathering customer feedback and insights. It offers customizable surveys, advanced targeting options, and integration with various platforms, making it highly effective for businesses looking to enhance their product development and customer satisfaction strategies.

Recommended for

  • Product managers seeking customer feedback for product improvements
  • Marketing teams looking to understand customer preferences and behaviors
  • Startups in need of efficient tools for collecting and analyzing user feedback
  • Businesses that require integration capabilities with other platforms and tools

Analysis of 123FormBuilder

Overall verdict

  • Overall, 123FormBuilder is a strong contender in the form builder market, providing a solid balance of features, ease of use, and customization options. While there may be other tools that excel in specific areas, 123FormBuilder is a reliable choice for most form-building needs.

Why this product is good

  • 123FormBuilder is considered good by many users due to its user-friendly interface, flexibility in form creation, and wide range of templates. It offers various features such as conditional logic, custom notifications, and third-party integrations, which make it suitable for both beginners and advanced users. The platform provides a drag-and-drop form builder, making it easy to create and customize forms without requiring any coding knowledge. Additionally, their customer support and extensive documentation can help resolve issues promptly.

Recommended for

    123FormBuilder is recommended for small to medium-sized businesses, non-profits, educators, and anyone needing to create custom forms, surveys, or event registrations quickly and efficiently. It is also a great choice for users looking for a solution with robust integration options with other services such as email marketing platforms, CRM systems, and cloud storage providers.

Refiner videos

The Ultimate Laneige Cream Skin Refiner Review

More videos:

  • Review - Can BioEssence Tanaka Refiner brighten up your skin? - Product Review
  • Review - LANEIGE - Cream Skin Refiner (Review)

123FormBuilder videos

Auto-Fill Salesforce Forms with URL Prefill โ€“ Step-by-Step Guide

More videos:

  • Demo - Latest Features: Inline Edits, Field Switching, Submission Downloads & More!
  • Demo - Smoother Forms, Smarter UI!
  • Tutorial - How to Integrate 123FormBuilder with Google Drive
  • Review - 123 Form Builder Reviews - Honest thoughts after using the 123FormBuilder (2019)
  • Demo - Unlimited Form Builder

Category Popularity

0-100% (relative to Refiner and 123FormBuilder)
Customer Feedback
100 100%
0% 0
Form Builder
0 0%
100% 100
Forms And Surveys
23 23%
77% 77
Surveys
26 26%
74% 74

Questions & Answers

As answered by people managing Refiner and 123FormBuilder.

Who are some of the biggest customers of your product?

123FormBuilder's answer:

  • Airbus
  • LG
  • Hilti
  • University of Oxford
  • Husqvarna

Why should a person choose your product over its competitors?

123FormBuilder's answer:

123FormBuilder combines user-friendly design with powerful functionality, serving individuals and large corporations. Its intuitive drag-and-drop interface requires no coding while offering deep customization options and industry-specific templates.

The platform excels through its extensive integration ecosystem (80+ tools, including Salesforce, HubSpot, and payment processors), enterprise-grade security (HIPAA, GDPR, PCI DSS compliance), and responsive design for all devices. Advanced features include conditional logic for personalized experiences, multi-language support, and comprehensive analytics.

What makes your product unique?

123FormBuilder's answer:

123 Form Builder stands out from other form-building tools by combining features that balance user-friendliness with advanced capabilities.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Refiner and 123FormBuilder

Refiner Reviews

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123FormBuilder Reviews

  1. Mateo M
    ยท SF Admin at Skypark Central ยท
    Affordable Form Builder for Salesforce

    SFDC integration is fully native, providing seamless connectivity with your existing system. It offers extensive options for pre-filling data and mapping to both standard and custom objects and fields.


The 11 Best Online Form Builder Apps in 2019
123FormBuilder is exceptionally simple to use. Start with a blank form, or select from more than 1,400 templates for everything from simple contact forms to agricultural tax exemption forms. After selecting a template, you can add fields quickly and easily for all of the data you need to collect using 123FormBuilder's drag-and-drop editor.
Source: zapier.com

What are some alternatives?

When comparing Refiner and 123FormBuilder, you can also consider the following products

Survicate - Collect feedback on your website and find out more about your visitors.

Jotform - Free Online Form Builder & Form Creator

Formbricks - Open Source Survey and Experience Management Platform

Typeform - Create beautiful, next-generation online forms with Typeform, the form & survey builder that makes asking questions easy & human on any device. Try it FREE!

Iterate - Get the feedback you need to build better products

Formstack - Use our drag and drop online form builder for surveys, registrations, payment collections, lead generation and more. Our online forms offer robust features and 50+ integrations that allow you to automate workflows, capture leads & more.