Plausible.io
Google Analytics
Fathom Analytics
Matomo
Simple Analytics
umami
Mixpanel
PostHog
StackSwap
Vendr
Spendflo
Zylo
Sastrify
Cledara
Productiv
BetterCloud
Plausible Analytics is not designed to be a clone of Google Analytics. It is meant as a simple-to-use replacement and a privacy-friendly alternative that can help many site owners.
It's quick, simple to use and understand with all the metrics displayed on one page. Doesn't track hundreds of metrics like Google Analytics does
Lightweight script of less than 1 KB so sites load fast. The script is 45 times smaller script than the Google Analytics one
Doesn't use cookies so there's no need to worry about cookie banners
Doesn't track personal data so it's compliant with GDPR out of the box and you don't need to worry about asking for data consent
It's open source with the code available on GitHub so you can even self host exactly the same product free as in beer
Unlike Google Analytics, the cloud product is not free as in beer because the business model is subscriptions rather than selling the data of your visitors. Plausible Analytics is bootstrapped without any external funding so the subscription fees help cover the costs and time spent on development.
StackSwap is a free GTM stack audit that surfaces tool overlap, redundancy, and waste in B2B sales tech stacks. Built for founders, RevOps leads, and sales operators who need to cut SaaS spend without losing capability.
Unlike SaaS Management Platforms (Vendr, Zylo, Productiv, BetterCloud), StackSwap is self-serve and integration-free. You don't connect billing data or wait on procurement workflows โ you get a directional audit in under 60 seconds. Great as a first-step diagnostic before adopting an SMP, or as a standalone tool for teams that just want to cut overlap.
GTM tooling we score includes CRM, sales engagement, data enrichment, intent data, ABM platforms, conversation intelligence, marketing automation, customer success, and more.
Plausible.io StackSwapNo StackSwap videos yet. You could help us improve this page by suggesting one.
StackSwap's answer:
Most SaaS spend tools โ Vendr, Zylo, Productiv, BetterCloud โ require integrations with billing, SSO, or HRIS before they tell you anything. They're heavyweight onboarded platforms. StackSwap is the opposite: drop in your tool list, get a structured audit in ~60 seconds, no integration. Overlap surfaced by category, with keep / replace / remove calls. It's the diagnostic step before the platform commitment, not a replacement for it.
StackSwap's answer:
Two reasons:
Speed. SaaS Management Platforms take 2-6 weeks to onboard and another 30-60 days to surface useful insights. StackSwap takes 60 seconds. Different product class.
Cost. SMP contracts start around $20k/yr. The free Stackscan covers most of what a founder or RevOps lead needs to start the consolidation conversation.
Honest take: if you're already running an SMP and getting value, keep it. StackSwap is the faster diagnostic, not the replacement. If you're shopping the SMP category, run StackSwap first to see what you actually need before sitting through five demos.
StackSwap's answer:
B2B SaaS founders, RevOps leads, and Heads of Sales / Marketing / Revenue at companies in the 10-200 employee range โ typically post-seed, pre-Series-B โ where the GTM stack has grown organically and nobody owns the audit. Common trigger: a board meeting where someone asks "are we paying for tools we don't use?"
Also: buyers evaluating the SaaS spend management category who want a directional read before sitting through enterprise sales cycles.
StackSwap's answer:
I spent 10 years in B2B SaaS sales โ BDR through Head of Revenue โ selling into hundreds of mid-market and enterprise teams. I watched companies pay six figures a year for two competing data enrichment tools because nobody owned the audit and nobody wanted to fight the renewal motion.
StackSwap is the tool I would've hated to face as a vendor on the renewal call: free, fast, takes the buyer's side, names overlap by name. The category I sold in for a decade gets auditable.
StackSwap's answer:
Next.js 14 (App Router) on Vercel, TypeScript, Supabase (Postgres + Auth + Storage), Stripe for billing, Anthropic's Claude API for LLM-assisted analysis, Sentry for observability.
Built deliberately on a thin stack โ the irony of running a tool-overlap audit on 30 SaaS subscriptions wasn't lost on me.
I've been using plausible since Sep 2019 and never had any doubts about it. It provides me with everything I need related to visitor stats while keeping privacy in first place.
It doesn't slow down my website loading speed (it's amazing, it's less than 1KB in size!), is not blocked by adblockers since it's not really a tracker tracker, and owners are super cool and they actually respond to every inquiry you could possibly have.
If you're looking for de-googling your stuff, you can start with Plausible :)
I tried several analytics tools prior to Plausible, namely Google Analytics and later on Matomo. I found both to be fairly complicated for my usage which is a personal blog. Complicated in the way I had to install and use them. Plausible's simple to set up approach combined with a very clean and inviting user interface was a breath of fresh air. It's simple and clean enough that it actually makes me want to check and analyse my traffic which is a feeling I never thought I'd have having tried alternatives.
It offers clear information about what I really need, without distractions, without advertising and does not slow my site.
Based on our record, Plausible.io seems to be more popular. It has been mentiond 216 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Side note: thereโs plenty of Analytics tools that donโt require cookies. Plausible (https://plausible.io) is one of them, there are many others. - Source: Hacker News / 5 days ago
Also a small tooling aside โ if you're tracking how often skills get used across your team (or just want analytics on your dev blog without the GDPR cookie banner dance), privacy-focused options like Umami or Plausible give you full data ownership and a much lighter footprint than Google Analytics. I migrated two side projects to Umami last year and haven't looked back. - Source: dev.to / 3 months ago
So this post is about something I've been chewing on for months but finally moved on: ripping Google Analytics out of three side projects and picking a privacy-focused alternative. Specifically, I'll compare Umami, Plausible, and Fathom โ the three I actually evaluated โ and walk through the migration steps that worked for me. - Source: dev.to / 3 months ago
Plausible is what I recommend when someone wants to set it up and forget about it. It's an EU-based company, the data stays in the EU, and they're very transparent about their infrastructure. - Source: dev.to / 3 months ago
Plausible is also open-source with a self-hosted option, but their cloud-hosted product is where most people land. It's polished, opinionated, and genuinely pleasant to use. - Source: dev.to / 3 months ago
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Vendr - Vendor Management Services for high-growth companies. Renewal Management, Price Benchmarking, Contract Logistics
Fathom Analytics - Simple, trustworthy website analytics (finally)
Spendflo - SaaS procurement and management platform
Matomo - Matomo is an open-source web analytics platform
Zylo - Zylo helps organizations optimize their SaaS investments by providing insights around Spend, Utilization, and User Feedback.
