Plausible.io
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Plausible Analytics is not designed to be a clone of Google Analytics. It is meant as a simple-to-use replacement and a privacy-friendly alternative that can help many site owners.
It's quick, simple to use and understand with all the metrics displayed on one page. Doesn't track hundreds of metrics like Google Analytics does
Lightweight script of less than 1 KB so sites load fast. The script is 45 times smaller script than the Google Analytics one
Doesn't use cookies so there's no need to worry about cookie banners
Doesn't track personal data so it's compliant with GDPR out of the box and you don't need to worry about asking for data consent
It's open source with the code available on GitHub so you can even self host exactly the same product free as in beer
Unlike Google Analytics, the cloud product is not free as in beer because the business model is subscriptions rather than selling the data of your visitors. Plausible Analytics is bootstrapped without any external funding so the subscription fees help cover the costs and time spent on development.
PipeValue turns your CRM into smarter ad spend โ so the same budget brings in more revenue.
Google and Meta optimize for whoever fills a form the cheapest. But a โฌ50k deal and a tire-kicker look identical to the algorithm. PipeValue fixes that: it reads the real โฌ value of every lead from your CRM and streams it back to Google, Meta and LinkedIn in real time, so their bidding optimizes for pipeline instead of clicks.
How it works
Why teams use it
Built for performance marketers, growth teams and lead-gen agencies running paid acquisition on top of HubSpot, Pipedrive and other CRMs.
Plausible.io PipeValueNo PipeValue videos yet. You could help us improve this page by suggesting one.
PipeValue's answer:
PipeValue closes the loop between your CRM and your ad platforms. It reads the real โฌ value of every lead โ from who actually converts and how much they're worth โ and streams it back to Google, Meta and LinkedIn in real time. So instead of optimizing for the cheapest form-fills, your campaigns learn to bid on the leads that generate revenue. No data team, no server-side pipeline to maintain: connect your CRM (or drop a CSV) and go live in minutes.
PipeValue's answer:
PipeValue was born from a simple frustration: ad platforms optimize for whoever fills a form the cheapest, while the leads that actually build a business get ignored. Teams knew their best customers were hiding in their CRM, but feeding that signal back to the platforms required a data-engineering project most couldn't afford. PipeValue turns value-based bidding into a one-click product โ connect, score, send, prove the lift โ so any team can make its ad budget chase revenue, not clicks.
PipeValue's answer:
Most attribution tools stop at reporting โ they tell you what happened. PipeValue acts on it: it sends real revenue values back to the ad platforms so bidding improves automatically, and it proves the incremental lift so you can see the impact. It's built for speed (one-click OAuth, AI field mapping, no data team), runs across Google, Meta and LinkedIn from a single value model, and keeps data secure with an encrypted token vault and EU data residency. Same ad budget, more revenue.
PipeValue's answer:
Performance marketers, growth teams and lead-gen agencies running paid acquisition (Google, Meta, LinkedIn) on top of a CRM like HubSpot or Pipedrive โ especially where lead quality varies a lot and a โฌ50k deal shouldn't look the same as a tire-kicker to the algorithm. Agencies use it to run value-based bidding across many client accounts from one place.
PipeValue's answer:
PipeValue runs on modern, secure cloud infrastructure with EU data residency and a per-tenant encrypted token vault. It integrates through official server-side conversion APIs โ Google Enhanced Conversions / Data Manager, Meta Conversions API and LinkedIn Conversions API โ and connects to CRMs via OAuth. The value engine scores every lead in real time from your closed-won outcomes.
I've been using plausible since Sep 2019 and never had any doubts about it. It provides me with everything I need related to visitor stats while keeping privacy in first place.
It doesn't slow down my website loading speed (it's amazing, it's less than 1KB in size!), is not blocked by adblockers since it's not really a tracker tracker, and owners are super cool and they actually respond to every inquiry you could possibly have.
If you're looking for de-googling your stuff, you can start with Plausible :)
I tried several analytics tools prior to Plausible, namely Google Analytics and later on Matomo. I found both to be fairly complicated for my usage which is a personal blog. Complicated in the way I had to install and use them. Plausible's simple to set up approach combined with a very clean and inviting user interface was a breath of fresh air. It's simple and clean enough that it actually makes me want to check and analyse my traffic which is a feeling I never thought I'd have having tried alternatives.
It offers clear information about what I really need, without distractions, without advertising and does not slow my site.
Based on our record, Plausible.io seems to be more popular. It has been mentiond 215 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Also a small tooling aside โ if you're tracking how often skills get used across your team (or just want analytics on your dev blog without the GDPR cookie banner dance), privacy-focused options like Umami or Plausible give you full data ownership and a much lighter footprint than Google Analytics. I migrated two side projects to Umami last year and haven't looked back. - Source: dev.to / about 2 months ago
So this post is about something I've been chewing on for months but finally moved on: ripping Google Analytics out of three side projects and picking a privacy-focused alternative. Specifically, I'll compare Umami, Plausible, and Fathom โ the three I actually evaluated โ and walk through the migration steps that worked for me. - Source: dev.to / about 2 months ago
Plausible is what I recommend when someone wants to set it up and forget about it. It's an EU-based company, the data stays in the EU, and they're very transparent about their infrastructure. - Source: dev.to / 2 months ago
Plausible is also open-source with a self-hosted option, but their cloud-hosted product is where most people land. It's polished, opinionated, and genuinely pleasant to use. - Source: dev.to / 3 months ago
I've been using Umami for this โ it's a self-hosted, privacy-focused analytics tool that doesn't require cookie banners and is fully GDPR-compliant out of the box. Compared to alternatives like Plausible (also excellent, but their hosted plan costs more) or Fathom (hosted-only, pricier), Umami hits a sweet spot of simplicity and zero cost if you self-host. You get clean dashboards showing endpoint usage, response... - Source: dev.to / 3 months ago
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Ruler Analytics - Ruler Analytics uncovers the data behind every visitor, touchpoint and conversion, sales and marketing teams can increase lead volume and sales efficiency.
Fathom Analytics - Simple, trustworthy website analytics (finally)
Dreamdata Audience Hub - Build audiences that matter.
Matomo - Matomo is an open-source web analytics platform
HockeyStack - Not just another simple analytics tool.
