
Plausible.io
Google Analytics
Fathom Analytics
Matomo
Simple Analytics
umami
Mixpanel
PostHog
DECODE DATA
DataBackfill
GA4 Auditor
GA4 SQL
SegmentStream
Plausible Analytics is not designed to be a clone of Google Analytics. It is meant as a simple-to-use replacement and a privacy-friendly alternative that can help many site owners.
It's quick, simple to use and understand with all the metrics displayed on one page. Doesn't track hundreds of metrics like Google Analytics does
Lightweight script of less than 1 KB so sites load fast. The script is 45 times smaller script than the Google Analytics one
Doesn't use cookies so there's no need to worry about cookie banners
Doesn't track personal data so it's compliant with GDPR out of the box and you don't need to worry about asking for data consent
It's open source with the code available on GitHub so you can even self host exactly the same product free as in beer
Unlike Google Analytics, the cloud product is not free as in beer because the business model is subscriptions rather than selling the data of your visitors. Plausible Analytics is bootstrapped without any external funding so the subscription fees help cover the costs and time spent on development.
Decode GA4 is a BigQuery-native data transformation utility built for teams working with the Google Analytics 4 BigQuery export. GA4 writes event data into deeply nested RECORD and ARRAY structures. Reading a single field such as pagelocation or pagetitle requires a correlated UNNEST subquery, repeated for every field an analyst needs, on a wildcard table that scans every partition. Decode GA4 does that transformation once, properly, and exposes the result as direct columns. The same query becomes simple dot-notation SQL against one predictable table per property.
It is a connector, not a platform. Decode GA4 is subscribed through Google Cloud Marketplace and delivered as a linked dataset via BigQuery Analytics Hub, so it deploys into your existing Google Cloud project and runs on your own BigQuery compute. Your data never leaves your project, there is no egress, and your existing IAM, security and data residency controls still apply.
Processing is metadata-driven and incremental. Each date partition is processed exactly once unless GA4 modifies it upstream, in which case the affected partitions are detected and reprocessed automatically. When GA4 adds new event parameters the output adapts without a full rebuild, so downstream dbt, Dataform and SQLMesh models keep working. Transformed data can be written as compressed Parquet in Cloud Storage and read through external tables, which cuts storage cost and enables export to AWS S3 or Azure Blob Storage.
Pricing is usage-based through Google Cloud Marketplace, from $50 per GiB for the first GiB down to $0.50 per GiB above 500 GiB. There is no subscription and no monthly minimum. Typical cost is $1.50 to $8 a month for sites under 10,000 monthly sessions, billed on your existing Google Cloud invoice.
Plausible.io
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I've been using plausible since Sep 2019 and never had any doubts about it. It provides me with everything I need related to visitor stats while keeping privacy in first place.
It doesn't slow down my website loading speed (it's amazing, it's less than 1KB in size!), is not blocked by adblockers since it's not really a tracker tracker, and owners are super cool and they actually respond to every inquiry you could possibly have.
If you're looking for de-googling your stuff, you can start with Plausible :)
I tried several analytics tools prior to Plausible, namely Google Analytics and later on Matomo. I found both to be fairly complicated for my usage which is a personal blog. Complicated in the way I had to install and use them. Plausible's simple to set up approach combined with a very clean and inviting user interface was a breath of fresh air. It's simple and clean enough that it actually makes me want to check and analyse my traffic which is a feeling I never thought I'd have having tried alternatives.
It offers clear information about what I really need, without distractions, without advertising and does not slow my site.
Based on our record, Plausible.io seems to be more popular. It has been mentiond 216 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Side note: thereโs plenty of Analytics tools that donโt require cookies. Plausible (https://plausible.io) is one of them, there are many others. - Source: Hacker News / 15 days ago
Also a small tooling aside โ if you're tracking how often skills get used across your team (or just want analytics on your dev blog without the GDPR cookie banner dance), privacy-focused options like Umami or Plausible give you full data ownership and a much lighter footprint than Google Analytics. I migrated two side projects to Umami last year and haven't looked back. - Source: dev.to / 3 months ago
So this post is about something I've been chewing on for months but finally moved on: ripping Google Analytics out of three side projects and picking a privacy-focused alternative. Specifically, I'll compare Umami, Plausible, and Fathom โ the three I actually evaluated โ and walk through the migration steps that worked for me. - Source: dev.to / 3 months ago
Plausible is what I recommend when someone wants to set it up and forget about it. It's an EU-based company, the data stays in the EU, and they're very transparent about their infrastructure. - Source: dev.to / 4 months ago
Plausible is also open-source with a self-hosted option, but their cloud-hosted product is where most people land. It's polished, opinionated, and genuinely pleasant to use. - Source: dev.to / 4 months ago
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
DataBackfill - Backfill your historical GA4 data to BigQuery
Fathom Analytics - Simple, trustworthy website analytics (finally)
GA4 Auditor - Google Analytics 4 Audit Tool
Matomo - Matomo is an open-source web analytics platform
GA4 SQL - Generate GA4 BigQuery Queries Without SQL Knowledge