Software Alternatives, Accelerators & Startups

Plausible.io VS Affinity

Compare Plausible.io VS Affinity and see what are their differences

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Plausible.io logo Plausible.io

Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure ๐Ÿ‡ช๐Ÿ‡บ

Affinity logo Affinity

Relationship Intelligence, Reimagined
  • Plausible.io Landing page
    Landing page //
    2020-07-07

Plausible Analytics is not designed to be a clone of Google Analytics. It is meant as a simple-to-use replacement and a privacy-friendly alternative that can help many site owners.

  • It's quick, simple to use and understand with all the metrics displayed on one page. Doesn't track hundreds of metrics like Google Analytics does

  • Lightweight script of less than 1 KB so sites load fast. The script is 45 times smaller script than the Google Analytics one

  • Doesn't use cookies so there's no need to worry about cookie banners

  • Doesn't track personal data so it's compliant with GDPR out of the box and you don't need to worry about asking for data consent

  • It's open source with the code available on GitHub so you can even self host exactly the same product free as in beer

  • Unlike Google Analytics, the cloud product is not free as in beer because the business model is subscriptions rather than selling the data of your visitors. Plausible Analytics is bootstrapped without any external funding so the subscription fees help cover the costs and time spent on development.

  • Affinity Landing page
    Landing page //
    2023-06-27

Plausible.io

$ Details
paid Free Trial $9.0 / Monthly (10,000 pageviews)
Platforms
Web Browser Google Chrome Firefox Safari Wordpress
Release Date
2019 April
Startup details
Country
Estonia

Affinity

Pricing URL
-
$ Details
-
Platforms
-
Release Date
-

Plausible.io features and specs

  • Privacy-focused
    Plausible does not collect personal data about your visitors and is fully compliant with GDPR, CCPA, and PECR.
  • Simple to Use
    The user interface is intuitive and easy to navigate, making it accessible for users without technical expertise.
  • Lightweight
    Plausible's script is under 1 KB in size, making it fast to load and reducing the impact on site speed.
  • Open-Source
    The platform is open-source, which allows for community contributions and transparency in how data is handled.
  • Real-Time Data
    Plausible provides real-time analytics, which can be useful for monitoring live events and activities on your site.
  • Affordable Pricing
    Offers competitive pricing models that can be more budget-friendly for small to medium-sized businesses compared to other analytics platforms.

Possible disadvantages of Plausible.io

  • Limited Features
    Lacks some advanced features found in more comprehensive analytics tools like Google Analytics, such as multi-channel funnels and detailed demographic information.
  • No Free Tier
    Plausible does not offer a free tier, which could be an obstacle for very small websites or individual users on a tight budget.
  • Basic Reporting
    The reporting may be too basic for larger enterprises that require more granular and customizable analytics.
  • No App Integration
    Currently, Plausible does not offer integrations with mobile app analytics, limiting its use to web applications.
  • Smaller User Base
    As a relatively new and smaller player in the market, it may not have the extensive user community or third-party support seen with more established platforms.

Affinity features and specs

  • Relationship Intelligence
    Affinity's platform excels in relationship intelligence, helping businesses manage and foster connections effectively by automatically capturing data from emails, calendars, and other communication channels.
  • Advanced Analytics
    Affinity provides advanced analytics that offer deep insights into network activity and relationship strength, enabling data-driven decision making.
  • Automated Data Entry
    The platform reduces manual data entry by automatically updating contact information and interaction history, which saves time and minimizes human error.
  • Integration Capabilities
    Affinity integrates with various third-party applications, such as CRMs, email platforms, and calendar systems, enhancing its functionality and adaptability to different business needs.
  • User-Friendly Interface
    Affinity boasts an intuitive and user-friendly interface that simplifies the user experience, making it accessible for people with varying degrees of technical expertise.

Possible disadvantages of Affinity

  • Cost
    Affinity can be expensive, particularly for small businesses or startups with limited budgets, potentially making it less accessible to all market segments.
  • Learning Curve
    Despite its user-friendly interface, the advanced features and capabilities of the platform may require a learning period for users to fully leverage its benefits.
  • Dependency on Data Accuracy
    The effectiveness of Affinity's relationship intelligence relies on the accuracy of the captured data. Inadequate data quality can undermine the insights and analytics provided.
  • Customization Limitations
    Some users may find the customization options limited compared to other platforms, potentially restricting the ability to tailor the software to specific business processes and needs.
  • Privacy Concerns
    Automated data gathering from emails and calendars may raise privacy concerns among users, particularly regarding the security of sensitive information.

Analysis of Plausible.io

Overall verdict

  • Plausible.io is generally considered to be a good web analytics tool, especially for those who prioritize privacy and simplicity.

Why this product is good

  • Plausible.io is designed with simplicity and privacy at its core, offering a clean and user-friendly interface without tracking personal data or using cookies. It provides essential analytics without overwhelming users with too much information. This focus on privacy can be particularly appealing in a landscape where data concerns are significant. It is also easy to integrate, offers real-time data, and is open source, allowing for more transparency compared to some competitors.

Recommended for

  • Small to medium-sized website owners
  • Bloggers and content creators
  • Businesses and startups focused on privacy
  • Developers who value open source solutions
  • Users looking for an alternative to Google Analytics with a straightforward setup

Analysis of Affinity

Overall verdict

  • Affinity is considered a good tool for professionals and enterprises seeking to enhance their relationship management capabilities. It offers valuable features for tracking and analyzing connections, with a focus on leveraging data to strengthen business relationships. However, its suitability may vary depending on specific business needs and the importance placed on relationship intelligence.

Why this product is good

  • Affinity (affinity.co) is a relationship intelligence platform designed to help manage and grow professional networks. It offers features like email integration, automated contact management, and data analytics to provide insights into business relationships. This can be particularly advantageous for professionals who rely heavily on networking and relationship management.

Recommended for

    Affinity is particularly recommended for sales teams, business development professionals, venture capitalists, and anyone else who relies on maintaining strong professional networks and relationships. It is well-suited for organizations looking to efficiently manage extensive networks and gain deeper insights into their relationships.

Plausible.io videos

Cardano Blackboard Series #5: What is plausible deniability?

More videos:

  • Review - How Plausible is the Balkanized America from Crimson Skies? (A Map Analysis)
  • Review - Movie Review - How Plausible is The Martian?

Affinity videos

Affinity Photo | Hands on Review | Photography, Graphic Design, Web Design, Software

More videos:

  • Review - Why I Like Affinity Photo More than PhotoShop
  • Review - Affinity Designer Review

Category Popularity

0-100% (relative to Plausible.io and Affinity)
Analytics
100 100%
0% 0
Graphic Design Software
0 0%
100% 100
Web Analytics
100 100%
0% 0
CRM
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Plausible.io and Affinity

Plausible.io Reviews

  1. Nikola
    ยท Founder at Hosted Status Page ยท
    Happy Paying User :)

    I've been using plausible since Sep 2019 and never had any doubts about it. It provides me with everything I need related to visitor stats while keeping privacy in first place.

    It doesn't slow down my website loading speed (it's amazing, it's less than 1KB in size!), is not blocked by adblockers since it's not really a tracker tracker, and owners are super cool and they actually respond to every inquiry you could possibly have.

    If you're looking for de-googling your stuff, you can start with Plausible :)

    ๐Ÿ Competitors: Google Analytics, Matomo, Woopra
    ๐Ÿ‘ Pros:    Loading speed|Clean ui|Privacy concisous|Custom domain|Affordable prices|Easy integration|Super simple
  2. Makis
    ยท Senior Software Engineer ยท
    Plausibly simple analytics!

    I tried several analytics tools prior to Plausible, namely Google Analytics and later on Matomo. I found both to be fairly complicated for my usage which is a personal blog. Complicated in the way I had to install and use them. Plausible's simple to set up approach combined with a very clean and inviting user interface was a breath of fresh air. It's simple and clean enough that it actually makes me want to check and analyse my traffic which is a feeling I never thought I'd have having tried alternatives.

    ๐Ÿ Competitors: Google Analytics, Simple Analytics, Matomo
  3. Cesar Reyes
    ยท CEO at Reyes.Pro ยท
    Excellent alternative to google analytics

    It offers clear information about what I really need, without distractions, without advertising and does not slow my site.

    ๐Ÿ Competitors: Google Analytics

Top 5 Plausible Analytics Alternatives in 2024
Looking for an excellent Plausible Analytics alternative? Read on as in this blog we will be exploring the best Plausible alternatives in 2024.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Plausible is an analytics platform focused on delivering clear insights into website traffic. By offering essential metrics like page views and referral sources, Plausible aids businesses in making informed decisions to optimize their online presence.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Use Case Example: An educational blog opts for Plausible to track user engagement metrics without impacting site performance or user privacy.
Source: zeabur.com
Top 5 open source alternatives to Google Analytics
Plausible is a newer kid on the open source analytics tools block. Itโ€™s lean, itโ€™s fast, and only collects a small amount of information โ€” that includes numbers of unique visitors and the top pages they visited, the number of page views, the bounce rate, and referrers. Plausible is simple and very focused.
Source: opensource.com
Privacy-oriented alternatives to Google Analytics
I learned about Plausible just recently, but they deserve to be on top of this list for me. Their platform is completely Open Source on GitHub under the MIT license. I personally also like that itโ€™s written in Elixir.

Affinity Reviews

We have no reviews of Affinity yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Plausible.io seems to be a lot more popular than Affinity. While we know about 216 links to Plausible.io, we've tracked only 1 mention of Affinity. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Plausible.io mentions (216)

  • Kill The Cookie Banner
    Side note: thereโ€™s plenty of Analytics tools that donโ€™t require cookies. Plausible (https://plausible.io) is one of them, there are many others. - Source: Hacker News / 15 days ago
  • Chris Banes' Skills Repo: Claude Code Meets Android Development
    Also a small tooling aside โ€” if you're tracking how often skills get used across your team (or just want analytics on your dev blog without the GDPR cookie banner dance), privacy-focused options like Umami or Plausible give you full data ownership and a much lighter footprint than Google Analytics. I migrated two side projects to Umami last year and haven't looked back. - Source: dev.to / 3 months ago
  • Migrating Off Google Analytics: Umami vs Plausible vs Fathom
    So this post is about something I've been chewing on for months but finally moved on: ripping Google Analytics out of three side projects and picking a privacy-focused alternative. Specifically, I'll compare Umami, Plausible, and Fathom โ€” the three I actually evaluated โ€” and walk through the migration steps that worked for me. - Source: dev.to / 3 months ago
  • Google Analytics Alternatives: Umami vs Plausible vs Fathom in 2026
    Plausible is what I recommend when someone wants to set it up and forget about it. It's an EU-based company, the data stays in the EU, and they're very transparent about their infrastructure. - Source: dev.to / 4 months ago
  • Migrating from Google Analytics to Privacy-Focused Alternatives
    Plausible is also open-source with a self-hosted option, but their cloud-hosted product is where most people land. It's polished, opinionated, and genuinely pleasant to use. - Source: dev.to / 4 months ago
View more

Affinity mentions (1)

  • [Hiring] - my company is hiring a senior UX researcher
    The company (Affinity.co) is a CRM platform in the private capital space (think VCs / Private Equity). I've been here for some time and can confidently say that we're one of the best vendors in our niche. We've raised 120mm and are well positioned, actively hiring, and sell mission-critical software. Source: almost 4 years ago

What are some alternatives?

When comparing Plausible.io and Affinity, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Adobe Photoshop - Adobe Photoshop is a webtop application for editing images and photos online.

Fathom Analytics - Simple, trustworthy website analytics (finally)

Attio - Attio is a radically new type of CRM that is real-time, entirely customizable and intuitively collaborative. Using Attio, your team can create, build and deploy your CRM exactly as you want it.

Matomo - Matomo is an open-source web analytics platform

Pipedrive - Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams.