Software Alternatives, Accelerators & Startups

Outranking.io VS Ahrefs

Compare Outranking.io VS Ahrefs and see what are their differences

Outranking.io logo Outranking.io

Research, Write and Optimize Your Content for Higher Organic Traffic.

Ahrefs logo Ahrefs

Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!
  • Outranking.io Landing page
    Landing page //
    2023-09-10

Outranking.io is an AI-powered tool that helps to research, write and optimize content for higher organic traffic quickly and efficiently. Outranking Platform helps in the creation of the best SEO content by conducting in-depth analysis on the user's intent, top-ranking SERPs, questions, and keywords, that can minimize time spent by up to one-tenth. Content writers, copywriters, SEO managers, agencies, and enterprises can benefit from Outranking Platform capabilities to create better content that really ranks.

  • Ahrefs Landing page
    Landing page //
    2023-10-11

Ahrefs is trusted by SEOs and marketing professionals worldwide as the ultimate toolset for SEO, powered by industry-leading data. Ahrefs crawls the web, stores tons of data and makes it easily accessible via a simple user interface. The data can be used to aid keyword research, link building, content marketing and SEO strategies. Ultimately, the tool helps to accelerate the growth of organic search traffic to a website.

Outranking.io features and specs

  • Comprehensive Content Optimization
    Outranking.io provides tools that assist in optimizing content for SEO by analyzing top-ranking pages and suggesting improvements based on current best practices.
  • AI-Powered Suggestions
    The platform offers AI-generated suggestions for improving content, making it easier to create high-quality, relevant content for targeted keywords.
  • Keyword Analysis
    Outranking.io helps users with extensive keyword research and analysis, enabling them to discover and target the most relevant keywords efficiently.
  • User-Friendly Interface
    The platform is designed with ease of use in mind, making it accessible for both beginners and experienced users to manage their SEO strategies.
  • Content Strategy Planning
    Outranking.io provides tools for developing comprehensive content strategies, offering insights into content gaps and opportunities.

Possible disadvantages of Outranking.io

  • Pricing
    The cost of using Outranking.io can be higher compared to some other SEO tools in the market, which might be a barrier for small businesses or individual users with limited budgets.
  • Learning Curve
    While the interface is user-friendly, the depth of features and tools available may pose a learning curve for new users unfamiliar with advanced SEO concepts.
  • Reliance on AI
    The heavy reliance on AI-generated suggestions might not always align with specific niche requirements or human creativity, necessitating manual adjustments.
  • Limited Customization
    Some users may find the customization options for reports and data analysis somewhat limited compared to other more flexible SEO platforms.
  • Integration Limitations
    While offering essential integrations, Outranking.io might not support integration with all the third-party tools some businesses rely upon, potentially complicating workflows.

Ahrefs features and specs

  • Comprehensive Data
    Ahrefs offers extensive data on backlinks, keywords, and site audits, allowing users to make well-informed decisions on their SEO strategies.
  • User-Friendly Interface
    The platform has an intuitive and easy-to-navigate interface, making it accessible for both beginners and experienced SEO professionals.
  • Accurate Backlink Analysis
    Ahrefs is known for its accurate and up-to-date backlink data, which is crucial for comprehensive SEO analysis and strategy development.
  • Robust Keyword Research
    The keyword research tools in Ahrefs provide detailed information and insights, helping users to identify valuable keywords for their content.
  • Site Audit Capabilities
    Ahrefs' site audit feature helps identify and fix on-site SEO issues, improving overall website health and performance.
  • Continuous Updates
    Ahrefs frequently updates its database and introduces new features, ensuring users have access to the latest SEO tools and data.
  • Competitive Analysis
    The platform allows users to analyze competitor websites in-depth, giving insights into their strategies and helping to identify opportunities.

Possible disadvantages of Ahrefs

  • High Cost
    Ahrefs is relatively expensive compared to other SEO tools, which may be a barrier for small businesses or individual users with limited budgets.
  • Learning Curve
    Despite its user-friendly interface, the vast array of features and data can initially be overwhelming for new users, requiring time to master.
  • Limited Access in Basic Plan
    The lower-tier plans limit access to certain data and features, potentially necessitating an upgrade to higher-cost plans for full functionality.
  • No Free Trial
    Ahrefs does not offer a free trial, which can make it challenging for potential users to fully assess its value before committing to a subscription.
  • API Limitations
    Access to the API is restricted and may not be comprehensive enough for advanced users requiring extensive data integration capabilities.
  • Occasional Data Gaps
    Despite frequent updates, there may occasionally be gaps or delays in data, particularly for niche or emerging markets.
  • Limited Customer Support Options
    Customer support is mainly provided via email, which might not be sufficient for urgent issues or users preferring instant support options like live chat.

Outranking.io videos

Outranking.io AI Writer Scored with Frase, MarketMuse, and Surfer

More videos:

  • Tutorial - Outranking.io Review: Quick Tutorial, Features, Pricing, Pros & Cons

Ahrefs videos

Ahrefs Review and Tutorial: Is This The Only SEO Tool You Need?

More videos:

  • Review - Ahrefs Review | FatRank Ahref Testimonial
  • Tutorial - How to Use Ahrefs Tool - Best Premium SEO Tools [2019]

Category Popularity

0-100% (relative to Outranking.io and Ahrefs)
SEO Tools
3 3%
97% 97
AI
8 8%
92% 92
SEO
0 0%
100% 100
AI Writing
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Outranking.io and Ahrefs

Outranking.io Reviews

7 Best AI Copywriting Software Tools โ€“ w/ Free Options [2022]
Outranking is an advanced AI-writing assistant focused on SEO that incorporates unique features not found by other tools. Outranking incorporates factual research, which is something that other writing tools struggle with. Their AI Wizard is a delight to work with โ€“ simply enter a topic and youโ€™ll have a title and outline in under 15 minutes. Pricing starts at $129/mo.

Ahrefs Reviews

  1. Cyra Brown
    ยท Owner at Beginu ยท
    Excellent for discovering low competition keywords

    I've enjoyed using Ahrefs to inform content creation due to their keyword explorer being so useful for finding low difficulty keywords. I do prefer the legacy version of their site explorer in comparison to the new format so I hope that they do not retire certain elements of the platform.

    ๐Ÿ Competitors: SEMRush

The 16 Best Moz Alternatives for Every Budgetย 
Unlike competitors, Ahrefs doesnโ€™t offer a free trial. To start using Ahrefs, you must purchase the Lite plan for $129.
10 SE Ranking Alternatives in 2025 [Free and Paid]
Users appreciate Moz Pro for its user-friendly design and accurate rank tracking, making it accessible to both beginners and experienced marketers. However, some users feel it lacks the depth in backlink analysis offered by tools like Ahrefs, which may limit its appeal for those focusing on link-building.
10 Moz Pro Alternatives in 2025 [Free and Paid]
Starting at $129/month, Ahrefs is slightly more expensive than Moz Pro but offers advanced features that justify the investment. For users who require detailed backlink data and in-depth SEO analysis, Ahrefs is a top choice.
The best alternatives to SE Ranking in 2024
But all this comes at a price. Ahrefs is quite expensive, especially considering that even with a subscription, its use is not unlimited. At the beginning of each month, you are allocated a number of credits, which varies depending on the plan, and these credits are depleted as you use many of its features. And believe me, the credits run out faster than you realize.
Source: dinorank.com
Top 6 Moz Competitors In 2024: A Detailed Review
Furthermore, Ahrefs excels in providing users with in-depth backlink data. It helps to uncover new link-building opportunities and analyze competitorsโ€™ backlink strategies. Its user-friendly interface and accurate data make it a favorite among SEO professionals.

Social recommendations and mentions

Based on our record, Ahrefs seems to be a lot more popular than Outranking.io. While we know about 121 links to Ahrefs, we've tracked only 3 mentions of Outranking.io. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Outranking.io mentions (3)

  • How to extract H2 and H3 subheadings from SERPS?
    I've been using outranking.io and really like how it pulls the H2 and H3 subheadings from Google SERPS. However, I'm not a big fan of the writing tool. Does anyone know of a tool that can extract the subheadings from the first 10-20 Google results the way Outranking does? Source: over 3 years ago
  • Google: Machine Written Content May Be Okay For Ranking Soon One Day (via SEO RoundTable)
    However, some tools are good for short sales copy and for bringing together ideas from existing sites and giving you a variety of options to create your own. We use a site like Outranking to aid in the research to form our initial titles, descriptions, headings, and subheadings. It will write all of the content as well if you want it to, but we do not use it like that. When I tested it to see the writing it... Source: almost 4 years ago
  • What tech do you use to build a sales funnel?
    I've heard about Apollo, Hunter.io, outranking.io... Source: over 4 years ago

Ahrefs mentions (121)

  • Domain Rating vs Domain Authority: What's the Difference? (2025 Guide)
    Domain Rating is a proprietary metric developed by Ahrefs that measures the strength of your website's backlink profile. - Source: dev.to / 2 months ago
  • AI-Generated Content That Ranks: Anatomy of a Page That Works
    Iโ€™ve manually reviewed dozens of these winners using Ahrefs, SERP screenshots, and side-by-side structure comparisons. And patterns started to emerge โ€” repeatable markers of content that works, even if it was AI-assisted. - Source: dev.to / 3 months ago
  • Generating Content with ChatGPT
    Iโ€™ve been using the most excellent ARefs site to get information about how good the on-page SEO is for many of my sites. Every couple of weeks, ARefs crawls the site and will give me a list of suggestions of things I can improve. And for a long time, I had been putting off dealing with one of the biggest issues โ€“ because it seemed so difficult. - Source: dev.to / 4 months ago
  • How We Marketed a Niche SaaS Product with Zero Budget: 9 Strategies That Actually Worked
    Pro tip: Use Ahrefs or Ubersuggest to find long-tail gold. - Source: dev.to / 4 months ago
  • Ask HN: How to Get Good at SEO?
    I recently "launched" my product by mentioning it across Twitter and Discord which led some traffic to it. However, that is not a long-term strategy. I have heard about Ahrefs: https://ahrefs.com/, but I don't want to spend $129 right now since I'm not sure whether the ROI on it would be worth it. Are there any strategies or tips you might be able to share? - Source: Hacker News / 5 months ago
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What are some alternatives?

When comparing Outranking.io and Ahrefs, you can also consider the following products

Qwikrank - AI Agent for SEO Content Creation at Auto-Pilot

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Keywords Everywhere - Free browser add-on for keyword volume, CPC & competition

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

SE Ranking - All-in-One cloud-based SEO software for agencies, marketing teams and webmasters

Jasper.ai - The Future of Writing Meet Jasper, your AI sidekick who creates amazing content fast!