Software Alternatives, Accelerators & Startups

SEMRush VS Outranking.io

Compare SEMRush VS Outranking.io and see what are their differences

SEMRush logo SEMRush

All-in-one Marketing Toolkit for digital marketing professionals.

Outranking.io logo Outranking.io

Research, Write and Optimize Your Content for Higher Organic Traffic.
  • SEMRush Landing page
    Landing page //
    2024-08-24
  • Outranking.io Landing page
    Landing page //
    2023-09-10

Outranking.io is an AI-powered tool that helps to research, write and optimize content for higher organic traffic quickly and efficiently. Outranking Platform helps in the creation of the best SEO content by conducting in-depth analysis on the user's intent, top-ranking SERPs, questions, and keywords, that can minimize time spent by up to one-tenth. Content writers, copywriters, SEO managers, agencies, and enterprises can benefit from Outranking Platform capabilities to create better content that really ranks.

SEMRush features and specs

  • Comprehensive SEO Toolkit
    SEMRush provides a wide range of tools for keyword research, competitive analysis, backlink analysis, site audit, and more, making it a one-stop-shop for all SEO needs.
  • Accurate Data
    Known for providing accurate and updated data which is crucial for making informed SEO decisions.
  • Competitive Analysis
    Offers extensive competitor analysis features, helping businesses understand their competitors' strategies and improve their own.
  • In-depth Reports
    Creates detailed reports that offer valuable insights into performance metrics and areas for improvement.
  • User-friendly Interface
    The platform is designed with a user-friendly interface, making it accessible even for beginners in SEO.

Possible disadvantages of SEMRush

  • Pricing
    SEMRush pricing can be relatively high, especially for small businesses and freelancers.
  • Learning Curve
    Despite being user-friendly, the sheer depth of features can present a steep learning curve for new users.
  • Data Limits
    Certain features and data exports are limited based on the subscription plan, which can be restrictive for high-volume users.
  • Customer Support
    While customer support is generally good, some users have reported slow response times during peak periods.
  • Occasional Inconsistencies
    Some users have reported occasional inconsistencies in search volume and backlink data.

Outranking.io features and specs

  • Comprehensive Content Optimization
    Outranking.io provides tools that assist in optimizing content for SEO by analyzing top-ranking pages and suggesting improvements based on current best practices.
  • AI-Powered Suggestions
    The platform offers AI-generated suggestions for improving content, making it easier to create high-quality, relevant content for targeted keywords.
  • Keyword Analysis
    Outranking.io helps users with extensive keyword research and analysis, enabling them to discover and target the most relevant keywords efficiently.
  • User-Friendly Interface
    The platform is designed with ease of use in mind, making it accessible for both beginners and experienced users to manage their SEO strategies.
  • Content Strategy Planning
    Outranking.io provides tools for developing comprehensive content strategies, offering insights into content gaps and opportunities.

Possible disadvantages of Outranking.io

  • Pricing
    The cost of using Outranking.io can be higher compared to some other SEO tools in the market, which might be a barrier for small businesses or individual users with limited budgets.
  • Learning Curve
    While the interface is user-friendly, the depth of features and tools available may pose a learning curve for new users unfamiliar with advanced SEO concepts.
  • Reliance on AI
    The heavy reliance on AI-generated suggestions might not always align with specific niche requirements or human creativity, necessitating manual adjustments.
  • Limited Customization
    Some users may find the customization options for reports and data analysis somewhat limited compared to other more flexible SEO platforms.
  • Integration Limitations
    While offering essential integrations, Outranking.io might not support integration with all the third-party tools some businesses rely upon, potentially complicating workflows.

Analysis of SEMRush

Overall verdict

  • SEMRush is considered an excellent tool for digital marketers due to its wide range of features and reliable data. It is especially beneficial for businesses and marketers who want to enhance their SEO strategies and gain a competitive edge in the digital space. While it can be on the pricier side, the value it provides in terms of actionable insights and enhanced marketing strategies justifies the investment for many users.

Why this product is good

  • SEMRush is a comprehensive digital marketing tool that is highly regarded for its robust features designed to improve online visibility and optimize content marketing strategies. It offers extensive SEO tools, including keyword research, site auditing, competitor analysis, and backlink tracking. Additionally, SEMRush provides tools for PPC campaigns, social media monitoring, and content optimization. Its user-friendly interface and detailed analytics make it a favorite among digital marketers seeking data-driven insights to boost their online performance.

Recommended for

    SEMRush is particularly recommended for SEO specialists, digital marketing agencies, content marketers, and businesses of all sizes who are serious about improving their search engine rankings and digital marketing strategies. It is also suitable for PPC managers and social media strategists who need comprehensive tools for campaign analysis and tracking.

SEMRush videos

SEMRush Review 2020 โ˜‘๏ธ Best Keyword Research Tool in 2020? ๐Ÿ˜ฑ SEMRush Tutorial

More videos:

  • Tutorial - SEMRush Review 2019 and Full SEMRush Tutorial on How to Use SEMRush
  • Tutorial - SEMRush Review and Tutorial: How Good Is It Really?

Outranking.io videos

Outranking.io AI Writer Scored with Frase, MarketMuse, and Surfer

More videos:

  • Tutorial - Outranking.io Review: Quick Tutorial, Features, Pricing, Pros & Cons

Category Popularity

0-100% (relative to SEMRush and Outranking.io)
SEO
100 100%
0% 0
SEO Tools
98 98%
2% 2
AI
93 93%
7% 7
Content Marketing
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare SEMRush and Outranking.io

SEMRush Reviews

  1. fraserstewart
    ยท CCO at Lyfeguard ยท
    Fantastic platform but introduce a โ€˜starter tierโ€™

    Canโ€™t knock the platform - itโ€™s great. I feel like they should have a paid-for offering at a lower price point, however. Strongly recommend!

  2. Mohit Gupta
    ยท Small Business Owner at SmokeHub ยท
    Easy to use with limited trail but prices are high expensive - Semrush

    Semrush is very popular and next level performance tool which varies competitors, analyzes and tracking of any domain website, which provides you full information what's the position of the website, overall traffic, etc. This tool is easy to use with limited trial 7 days, after the trial ends, has limited features work on free plan. There plans are very expensive, not affordable at purchasing price plans.

    In my experience, semrush is very costly and high level of experience.

    ๐Ÿ Competitors: Ahrefs, Moz, SE Ranking, Marketing Miner
    ๐Ÿ‘ Pros:    Real-time analytics|Excellent features|Simple yet powerful and efficient tool
    ๐Ÿ‘Ž Cons:    Pricing is too high|Limited features with free plan.
  3. Dorian Leone
    ยท Webmaster at Competitive Insight ยท
    Great keyword tracking platform, shame they removed the display advertising report

    SEMrush provides a great central hub for adding your websites as projects which can be tracked, audited and measured for visibility over time. I've used the platform across many roles and found the only recent drawback was the removal of their display advertising competitor reports.

    ๐Ÿ Competitors: Serpstat

The 16 Best Moz Alternatives for Every Budgetย 
If you run local SEO campaigns, Semrush has a whole set of tools called Semrush Local that are just for that purpose. You can add this tool kit on to a standard Semrush subscription or purchase it separately.
10 SE Ranking Alternatives in 2025 [Free and Paid]
SEMrush is ideal for users who need a comprehensive suite that goes beyond SEO, including content marketing and PPC management, making it perfect for digital marketers with diverse needs. Its extensive feature set offers a broader range of capabilities compared to SE Ranking.
10 Moz Pro Alternatives in 2025 [Free and Paid]
SEMrush is an all-in-one marketing platform that offers a broader range of tools compared to Moz Pro. SEMrush includes features such as keyword research, site audits, and backlink analysis, but it also extends into content marketing, social media management, and PPC.
Top 5 SEO Automation Tools for Agencies
By now, youโ€™ve seen how each of these top SEO automation tools can help your agency thrive in 2025. The right choice for you depends on your agencyโ€™s focus and challenges. If you need to quickly optimize on-page elements at scale, a tool like ClickRank or Alli AI might be your best bet for automating those tasks. If youโ€™re looking for a complete done-for-you AI assistant,...
Screaming Frog Alternative
SemRush - SemRushโ€™s technical SEO tools will allow you to crawl your website similar to Screaming Frog. SemRush also provides comprehensive keyword research tools of course, and a powerful toolset for any SEO. Pricing starts at $139.95 per month for one user.
Source: metamonster.ai

Outranking.io Reviews

7 Best AI Copywriting Software Tools โ€“ w/ Free Options [2022]
Outranking is an advanced AI-writing assistant focused on SEO that incorporates unique features not found by other tools. Outranking incorporates factual research, which is something that other writing tools struggle with. Their AI Wizard is a delight to work with โ€“ simply enter a topic and youโ€™ll have a title and outline in under 15 minutes. Pricing starts at $129/mo.

Social recommendations and mentions

Based on our record, SEMRush should be more popular than Outranking.io. It has been mentiond 18 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

SEMRush mentions (18)

  • SEO 101: A Fun and Easy Guide to Crushing It in Digital Marketing
    Unveiling the Advanced SEO Strategies: 1. Strategic Keyword Domination: Identify high-value, long-tail keywords relevant to your niche. Leverage keyword mapping to align content with specific stages of the customer journey. Tools like Ahrefs and SEMrush offer advanced keyword research capabilities. 2. Content Excellence Beyond Basics: Craft content that not only targets keywords but provides value and... - Source: dev.to / over 1 year ago
  • Research tools for niche/product competition?
    I use SEMRush (semrush.com/) a lot when researching a niche. I would input the URL of a competitor, and then examine "competitors of organic key words" -- to find related websites that compete with the input URL website. I would spent hours and hours in researching and documenting a list of competitors in different niches. Source: over 2 years ago
  • The blackout isnโ€™t just for subreddits. Users need to participate too.
    Https://www.similarweb.com/ and https://semrush.com they are not 100% accurate but they are a good indicator. Source: over 2 years ago
  • How is your content production workflow?
    Each day that I write, I create the post directly in Wordpress. I use Surfer for Content optimization and sometimes SEMrush to help with keyword research, but Iโ€™m not super strict about following the suggestions. I try to keep it as natural as possible. Source: over 2 years ago
  • Need to up my SEO game.
    If you're looking to up your SEO game, there are several strategies you can try. One approach is to conduct thorough keyword research to identify the phrases and terms your target audience is using to search for businesses like yours. Tools like SEMrush and SurferSEO can be helpful. From there, you can optimize your website content, including titles, meta descriptions, and body copy, to incorporate these keywords... Source: over 2 years ago
View more

Outranking.io mentions (3)

  • How to extract H2 and H3 subheadings from SERPS?
    I've been using outranking.io and really like how it pulls the H2 and H3 subheadings from Google SERPS. However, I'm not a big fan of the writing tool. Does anyone know of a tool that can extract the subheadings from the first 10-20 Google results the way Outranking does? Source: over 3 years ago
  • Google: Machine Written Content May Be Okay For Ranking Soon One Day (via SEO RoundTable)
    However, some tools are good for short sales copy and for bringing together ideas from existing sites and giving you a variety of options to create your own. We use a site like Outranking to aid in the research to form our initial titles, descriptions, headings, and subheadings. It will write all of the content as well if you want it to, but we do not use it like that. When I tested it to see the writing it... Source: almost 4 years ago
  • What tech do you use to build a sales funnel?
    I've heard about Apollo, Hunter.io, outranking.io... Source: over 4 years ago

What are some alternatives?

When comparing SEMRush and Outranking.io, you can also consider the following products

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

Qwikrank - AI Agent for SEO Content Creation at Auto-Pilot

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

SE Ranking - All-in-One cloud-based SEO software for agencies, marketing teams and webmasters

Keywords Everywhere - Free browser add-on for keyword volume, CPC & competition

SEO PowerSuite - Get all SEO tools in one pack - download free edition of SEO PowerSuite and get top 10 rankings for your site on Google and other search engines!