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Optimizely VS Nosto

Compare Optimizely VS Nosto and see what are their differences

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Optimizely logo Optimizely

A/B testing you'll actually use.

Nosto logo Nosto

Personalized shopping experiences for e-commerce businesses
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Nosto Landing page
    Landing page //
    2023-09-23

Optimizely

Website
optimizely.com
Pricing URL
Official Optimizely Pricing
Release Date
-
Edit details

Nosto

Website
nosto.com
Pricing URL
-
Release Date
2011 January
Startup details
Country
Finland
State
Southern Finland
City
Helsinki
Founder(s)
Antti Pöyhönen
Employees
50 - 99
Edit details

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Nosto features and specs

  • Personalization
    Nosto offers advanced personalization features, allowing you to tailor the shopping experience for individual users, which can lead to increased conversion rates.
  • Ease of Use
    The platform is user-friendly with a straightforward interface, making it easy for marketers and non-technical users to create personalized marketing campaigns.
  • Integration
    Nosto integrates seamlessly with several popular e-commerce platforms like Shopify, Magento, and WooCommerce, allowing for easy implementation.
  • Comprehensive Solutions
    Offers a variety of tools including product recommendations, pop-ups, and Facebook & Instagram ads, providing a comprehensive solution for e-commerce businesses.
  • Analytics
    Provides detailed analytics and reporting, enabling businesses to track performance and make data-driven decisions.

Possible disadvantages of Nosto

  • Pricing
    Nosto can be expensive for small businesses as the cost increases with the scale of features and the amount of traffic a site receives.
  • Learning Curve
    Despite its user-friendly interface, there can be a learning curve to fully utilize all the features and capabilities of the platform.
  • Customization Limitations
    Some users find that customization options are limited compared to other more flexible platforms.
  • Support
    While Nosto does offer customer support, some users feel that response times can be slow compared to other platforms.
  • Dependency on Platform
    Since Nosto heavily relies on integration with specific e-commerce platforms, it may not be suitable for businesses with custom or less common platforms.

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Nosto videos

+ Add

বুক রিভিউ 'নষ্ট মেয়ের নষ্ট গদ্য' তসলিমা নাসরিন|Book Review 'nosto meyer nosto goddo' taslima nasrin

More videos:

  • Review - মহেশ ভটের OFFICIAL ফেসবুক প্রোফাইল পিকচার ||কমেন্ট Review||BY NOSTO CHELE
  • Review - Volcom and Nosto create fully personalised experiences on Shopify

Category Popularity

0-100% (relative to Optimizely and Nosto)

Optimizely

Nosto

A/B Testing
95 95%
A/B Testing
5% 5
Email Marketing
0 0%
Email Marketing
100% 100
Analytics
100 100%
Analytics
0% 0
Web Analytics
100 100%
Web Analytics
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Nosto

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Nosto Reviews

We have no reviews of Nosto yet.
Be the first one to post

What are some alternatives?

When comparing Optimizely and Nosto, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Algolia - Algolia's Search API makes it easy to deliver a great search experience in your apps & websites. Algolia Search provides hosted full-text, numerical, faceted and geolocalized search.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Dynamic Yield - Personalization & customer experience management

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

MooSend - Moosend allows you to design and send your email marketing campaigns and track the results from an easy-to-use web interface as well as a direct SMTP server connection for your smtp client or web application.

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