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Optimizely VS Amplitude

Compare Optimizely VS Amplitude and see what are their differences

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Optimizely logo Optimizely

A/B testing you'll actually use.

Amplitude logo Amplitude

Mobile analytics: come with questions, leave with answers
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Amplitude Landing page
    Landing page //
    2023-10-06

Optimizely videos

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Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Amplitude videos

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Amplitude Review

More videos:

Category Popularity

0-100% (relative to Optimizely and Amplitude)

Optimizely

Amplitude

A/B Testing
100 100%
A/B Testing
0% 0
Analytics
41 41%
Analytics
59% 59
Web Analytics
54 54%
Web Analytics
46% 46
Mobile Analytics
0 0%
Mobile Analytics
100% 100

User comments

Share your experience with using Optimizely and Amplitude. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Amplitude

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

Amplitude Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Amplitude, a leading analytics platform, offers a standout feature called the Growth Discovery Engine, which utilizes predictive analysis to help businesses foresee behaviors that lead to significant user growth.
Source: medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Amplitude, a leading analytics platform, offers a standout feature called the Growth Discovery Engine, which utilizes predictive analysis to help businesses foresee behaviors that lead to significant user growth.
Source: rishikap372.medium.com
Find the Best Mixpanel Alternatives for Your Product Team
As with Mixpanel, you’ll still have to decide on the exact events you want to track upfront, with no guarantee that you’ll end up with the data you need to make fully informed decisions. After it’s set up, some non-analyst customers still find Amplitude frustrating. While there are plenty of options for slicing and dicing data in the Amplitude UI, the tool offers limited...
Source: heap.io

Social recommendations and mentions

Based on our record, Amplitude seems to be more popular. It has been mentiond 38 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

Amplitude mentions (38)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Amplitude.com — 1 million monthly events, up to 2 apps. - Source: dev.to / 3 months ago
  • Which analytics tool do you use for your Android/iOS apps?
    * [Amplitude](https://amplitude.com/) Would like to know what you use for your startup and what you like/dislike in these tools today. - Source: Hacker News / 10 months ago
  • Ask HN: Who is hiring? (July 2023)
    Context | London, UK | Full-time | Onsite | https://getcontext.ai | B2B SaaS We’re building the analytics stack for generative AI text interfaces: think [Amplitude](https://amplitude.com/) for ChatGPT. Thousands of businesses are building new products and features using LLMs, and they need a new analytics stack to help them understand user behaviour and build great product experiences. Check out our product demo... - Source: Hacker News / 10 months ago
  • Has anyone found a great solution for building analytics in your app?
    I think you might have the term of art wrong - it sounds like you're looking for a charting library, rather than an analytics tool? (most folks assume analytics in the sense of product analytics, like https://plausible.io/ or https://amplitude.com/). - Source: Hacker News / 11 months ago
  • Running an A/B Test in Android Kotlin Using ConfigCat and Amplitude
    But how can you be sure you’re making the right changes? It’s impossible to read your clients’ minds, but A/B testing might just be the next best thing. In this article, I’ll guide you through conducting an A/B test on an Android (Kotlin) application using ConfigCat’s feature flag management system and Amplitude. - Source: dev.to / 11 months ago
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What are some alternatives?

When comparing Optimizely and Amplitude, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

KISSmetrics - Giving you the knowledge you need to make better decisions. Kissmetrics is a revolutionary person-based analytics platform for your whole team. Get product, sales, marketing, customer support working together to improve the metrics that matter.

Google Marketing Platform - Google's unified and improved marketing and analytics tools.

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