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Open Web Analytics VS mParticle

Compare Open Web Analytics VS mParticle and see what are their differences

Open Web Analytics

Open Web Analytics - Web Analytics – Open Source Web Analytics Framework

Rating
0 reviews
Pricing
Open source
Alternatives Is it good?
mParticle

mParticle is the customer data platform for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.

Rating
0 reviews
Pricing
Open source
Alternatives Is it good?
LibHunt
LibHunt tracks mentions of software libraries on relevant social networks. Based on that data, you can find the most popular projects and their alternatives. sponsored

Which is more popular?

Based on our record, mParticle seems to be more popular. It has been mentioned 2 times since March 2021.

social mentions
0 vs 2
Analytics popularity
94% vs 6%
alternatives listed
240+ vs 68

Base details

Website, pricing, platforms and company facts side by side.

Open Web Analytics
mParticle
Website openwebanalytics.com mparticle.com
Pricing
Open source
Open source Official pricing
Platforms —
Android iOS Web Roku +1
Company Startup from the United States Startup from the United States · 100 - 249 employees · 2013
Listed in
Analytics Web Analytics Open Source Mobile Analytics +1
Customer Data Platform Customer Data Integration Customer Data Enrichment Analytics Marketing Analytics Web Analytics +3

About Open Web Analytics and mParticle

In their own words, as submitted to SaaSHub.

Open Web Analytics
mParticle

No description of Open Web Analytics yet.

mParticle believes that better customer experiences begin with better data. Its Customer Data Platform helps engineers, product managers, and marketers at companies like Spotify, Paypal, NBCUniversal, Starbucks, and Airbnb improve data quality and simplify integrations across the entire marketing...

Read more about mParticle

Features and specs

What each product offers, as listed by its team.

Open Web Analytics 5 features
mParticle 2 features
  • Open Source
    As an open-source platform, Open Web Analytics (OWA) allows users to access and modify the source code according to their needs, providing full control over the functionality and customization.
  • Cost-Effective
    OWA is free to use, which can be very cost-effective compared to paid analytics platforms, making it suitable for small businesses and personal projects.
  • Self-Hosting
    The ability to host OWA on your own server ensures complete data ownership and control, eliminating concerns around data privacy and third-party access.
  • Comprehensive Features
    OWA offers a wide range of features including page view tracking, e-commerce tracking, visitor tracking, and click heatmaps, which can provide in-depth insights into website performance.
  • Integrations
    OWA allows integration with other platforms such as WordPress and MediaWiki, making it versatile for various types of websites.

Possible disadvantages

  • Technical Barrier
    Setting up and maintaining OWA can require a certain level of technical expertise, which might be challenging for users without a technical background.
  • Resource Intensive
    Operating OWA on your own server can consume significant server resources, affecting the performance of the website, especially for high-traffic sites.
  • Complexity
    The extensive features and customization options can make OWA complex to navigate and configure, which can be overwhelming for beginners.
  • Limited Support
    As an open-source project, OWA lacks the comprehensive customer support available with commercial products, meaning users might have to rely on community forums and documentation for troubleshooting.
  • Updates and Security
    The frequency and reliability of updates might be a concern, as well as ensuring that the software remains secure against vulnerabilities, requiring constant monitoring and maintenance.
  • Integrations
    Connect to 300+ of the leading marketing, analytics, warehousing, and activation tools
  • Demo Version
    demo.mparticle.com

Analysis

An editorial look at what each product does well and who it suits.

Open Web Analytics
mParticle

Overall verdict

  • Open Web Analytics is a good choice for users who prefer open-source solutions and want full control over their analytics data. Its ease of integration and extensive customization options make it suitable for a variety of use cases. However, it might not be the best choice for users looking for advanced features and technical support often found in premium analytics tools like Google Analytics.

Why this product is good

  • Open Web Analytics (OWA) is a popular open-source web analytics tool that provides comprehensive tracking and reporting capabilities. It is valued for its flexibility and ability to host data on your own server, ensuring data privacy and security. OWA supports tracking for multiple websites and integrates well with various content management systems such as WordPress. Its extensibility allows developers to customize and enhance its functionality to suit specific business needs.

Recommended for

  • Small to medium businesses that prefer self-hosted solutions.
  • Developers or IT teams that require custom analytics implementations.
  • Privacy-conscious users who want full control over their data.
  • Educational institutions or non-profits looking for free analytics tools.

No analysis of mParticle yet.

Videos

Walkthroughs and reviews on video.

Open Web Analytics 2 videos + Add
mParticle 2 videos + Add

Open Web Analytics | You Need to Watch This Video

More videos

  • - Open Web Analytics - How to Install OWA WordPress Plugin

mParticle Overview

More videos

  • - mParticle - 3DS Max 2014 Tutorial. Level: advanced (creating flying paper)

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Open Web Analytics
mParticle
94% 94%
Analytics
6% 6%
0% 0%
Customer Data Platform
100% 100%
92% 92%
Web Analytics
8% 8%
100% 100%
Mobile Analytics
0% 0%

User comments

Share your experience with using Open Web Analytics and mParticle. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Open Web Analytics no reviews yet
mParticle no reviews yet

View more

  • 2025 Guide | Best Hightouch alternatives
    www.dinmo.com · Aug 2025

    mParticle is a traditional CDP, initially specialised in mobile event collection. It now offers all the key features of a CDP: data collection, storage, audience management, customisation, and even real-time use cases...

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Open Web Analytics 0 mentions
mParticle 2 mentions

Tracking Open Web Analytics since Mar 2021.

  • Huge memory leak on all browsers?
    Checking the logs, I found calls to mparticle.com. If those are not successful, the browser tab freezes completely. Safari eventually detects this and reloads it - just to freeze again. Source: over 4 years ago
  • What exactly is mparticle?
    For example, if you open and order something in a popular US-based food delivery app, you'd find DNS queries made to various mparticle.com subdomains while using the app because they use mParticle to:. Source: over 4 years ago

Alternatives to Open Web Analytics and mParticle

When comparing Open Web Analytics and mParticle, you can also consider the following products.

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