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Segment VS Open Web Analytics

Compare Segment VS Open Web Analytics and see what are their differences

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Embedded Analytics built exclusively for SaaS applications. featured
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Segment logo Segment

We make customer data simple.

Open Web Analytics logo Open Web Analytics

Open Web Analytics - Web Analytics – Open Source Web Analytics Framework
  • Segment Landing page
    Landing page //
    2023-10-08
  • Open Web Analytics Landing page
    Landing page //
    2021-10-14

Segment videos

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What is Segment? How to Implement and Use It.

More videos:

  • Review - What's In My Bag: Chrome Industries MXD Segment

Open Web Analytics videos

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Open Web Analytics | You Need to Watch This Video

More videos:

  • Tutorial - Open Web Analytics - How to Install OWA WordPress Plugin

Category Popularity

0-100% (relative to Segment and Open Web Analytics)

Segment

Open Web Analytics

Analytics
53 53%
Analytics
47% 47
Data Integration
100 100%
Data Integration
0% 0
Web Analytics
40 40%
Web Analytics
60% 60
Mobile Analytics
0 0%
Mobile Analytics
100% 100

User comments

Share your experience with using Segment and Open Web Analytics. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Segment and Open Web Analytics

Segment Reviews

Top 10 Fivetran Alternatives - Listing the best ETL tools
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Source: weld.app
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.
Source: blog.panoply.io

Open Web Analytics Reviews

Top 5 open source alternatives to Google Analytics
In addition to the usual raft of analytics and reporting functions, Open Web Analytics tracks where on a page, and on what elements, visitors click; provides heat maps that show where on a page visitors interact the most; and even does e-commerce tracking.
Source: opensource.com
Best Google Analytics Alternatives
Open Web Analytics ranks over Google due its self hosting property and additional features like Heatmap, DOM clicks tracking and mouse movement (recording and playback) tracking.
Source: mofluid.com
The 11 Best Alternatives to Google Analytics
Open Web Analytics is feature-rich, especially considering that it’s free to use. It can track goals along several steps of a conversion funnel, it offers separate stats filtered by pretty much any factor you can think of and it even offers heatmaps and mouse-tracking. However, be warned: with those last two options active, OWA will gobble up server resources like nobody’s...
Source: activegrowth.com

Social recommendations and mentions

Based on our record, Segment seems to be more popular. It has been mentiond 40 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Segment mentions (40)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Segment.com — Hub to translate and route events to other third-party services. 100,000 events/month free. - Source: dev.to / 3 months ago
  • We made a tool to detect big signups to your SaaS app. Want to be a beta tester?
    Our app – Upollo – connects with your app event data (like Segment) and payment data (like Stripe) to analyze your users and instantly figure out if someone is an important player in your industry. We also help you convert more users, reduce churn, and expand single seats to teams within a company. We're SOC 2 certified and we take data security very seriously. Source: 5 months ago
  • Ledger Live has massive user tracking embedded in it. Here's a fork with all 3rd party trackers removed. See link in comments for context
    Api.segment.io is an API for Twilio for data collection. Source: 5 months ago
  • Best Workflow Automation Software to Streamline Your Development Process
    Twilio Segment caters more to marketing and analytics use cases, offering a customer data platform (CDP) to manage customer data across various channels. Twilio Segment provides comprehensive customer data management by taking complex data from your applications, transforming it into a unified source, and subsequently linking it to various platforms. While its primary focus is on marketing, it can be integrated... - Source: dev.to / 8 months ago
  • What is the most overpriced marketing tech on the market?
    I am working with our marketing team to implement segment.com into the rest of our technology stack. However I personally think that segment is EXTREMELY overpriced (at least for what we use it for). Source: 11 months ago
View more

Open Web Analytics mentions (0)

We have not tracked any mentions of Open Web Analytics yet. Tracking of Open Web Analytics recommendations started around Mar 2021.

What are some alternatives?

When comparing Segment and Open Web Analytics, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Zapier - Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations - get started in minutes.

Matomo - Matomo is an open-source web analytics platform

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Clicky - Clicky Web Analytics is a simple way to monitor, analyze, and react to your blog or web site's traffic in real time.

Egnyte - Enterprise File Sharing

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