Mural VS ViewForge

Compare Mural VS ViewForge and see what are their differences

Rating: 0 reviews

Rating: 0 reviews
Pricing: Freemium Free trial $19 / Monthly ($19/month Starter 1,000 products, custom templates, CSV import)

Lucris

Financial decision-making for Shopify brands, connecting sales and marketing to show what drives profit - and what to do next. sponsored

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Mural seems to be more popular. It has been mentioned 10 times since March 2021.

social mentions: 10 vs 0
Digital Whiteboard popularity: 100% vs 0%

Base details

Website, pricing, platforms and company facts side by side.

	Mural	ViewForge
Website	mural.co	normalview.pro
Pricing	Official pricing	Freemium Free trial $19 / Monthly ($19/month Starter 1,000 products, custom templates, CSV import) Official pricing
Platforms	—	Shopify
Company	—	Startup from the United States · 1 - 9 employees · 2026
Listed in	Prototyping Design Collaboration Digital Whiteboard Design Tools +1	eCommerce Tools Custom Search Fitment

About Mural and ViewForge

In their own words, as submitted to SaaSHub.

Mural

ViewForge

No description of Mural yet.

ViewForge is a Year Make Model (YMM) parts finder for Shopify. Shoppers pick their vehicle, machine or device from cascading dropdowns and see only the parts that fit. Fitment search works across eight verticals — auto, motorcycle, tractor, marine, power equipment, bicycle, printer and...

Features and specs

What each product offers, as listed by its team.

Mural 6 features

ViewForge 9 features

Real-Time Collaboration
Mural allows multiple users to collaborate in real-time, improving team productivity and brainstorming sessions.
User-Friendly Interface
The platform features an intuitive drag-and-drop interface that makes it easy for users to create and organize content.
Wide Range of Templates
Mural offers a variety of pre-built templates for different collaborative needs, which helps to streamline the creation process.
Integration Capabilities
Mural integrates with several other productivity tools like Slack, Microsoft Teams, and JIRA, facilitating smoother workflows.
Versatile Use Cases
The tool can be used for a range of activities including brainstorming, strategy planning, agile workflows, and education, making it highly versatile.
Visual Aids and Tools
Provides various visual aids such as sticky notes, shapes, connectors, and icons that enhance the visualization and understanding of complex ideas.

Possible disadvantages

Subscription Cost
The subscription-based pricing model can be expensive for small teams or startups with a limited budget.
Learning Curve
While the interface is user-friendly, new users may still experience a learning curve to fully utilize all features and functionalities.
Internet Dependency
Mural is a cloud-based tool, which means it requires a stable internet connection for optimal performance. This can be a limitation in areas with poor connectivity.
Limited Offline Access
The platform offers limited functionality when offline, restricting users from accessing and modifying their work without an internet connection.
Complexity in Large Murals
As projects grow in size and complexity, managing and navigating large murals can become cumbersome and challenging.
Mobile App Limitations
The mobile version of Mural lacks some features available in the desktop version, which can hinder productivity for users who prefer working on mobile devices.

Fitment Information
Cascading Year/Make/Model fitment search, up to four levels
Vertical integration nobody else has
8 built-in vertical templates, plus custom templates on paid tiers
Shopify Metaobjects
Fitment stored as native Shopify metaobjects — your data survives uninstall
Smart Data Processing
Smart Parse: extract fitment from existing product titles and descriptions, with confidence scoring
CSV Import/Export
CSV import with fuzzy matching and a coverage dashboard
ACES / PIES
ACES / PIES import and NHTSA VIN decoding
My Garage
Saved-vehicle garage, compatibility table, and product-page fit notice
Context Aware Fitment Search
Collection-level fitment assignment
No Obligations
Free tier with no expiry, up to 50 products

Analysis

An editorial look at what each product does well and who it suits.

Mural

ViewForge

Overall verdict

Mural is generally well-regarded as a robust tool for online collaboration, especially useful for teams that prioritize visual and interactive engagement. Its strength lies in its ability to enhance creativity and streamline communication across teams. While some users may find it slightly costly, its functionality and the value it brings to collaborative processes often justify the expense.

Why this product is good

Mural is a digital workspace designed to facilitate collaboration, particularly for remote and distributed teams. It offers features like digital whiteboards, visual collaboration tools, templates, and integrations with other software, making it a popular choice for generating ideas, brainstorming, and planning. Users appreciate its intuitive interface and versatility for various use cases such as workshops, design thinking processes, and project management.

Recommended for

Mural is recommended for remote teams, creative professionals, project managers, educators, and anyone involved in workshops or innovation processes. It's especially suitable for organizations that need a platform to facilitate idea generation, strategic planning, and collaborative problem-solving, regardless of their physical location.

No analysis of ViewForge yet.

Videos

Walkthroughs and reviews on video.

Mural 3 videos + Add

ViewForge 1 video + Add

Advanced features & review / Customer Journey Mapping in Mural

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100

Mural

ViewForge

100% 100%

0% 0%

100% 100%

0% 0%

100% 100%

Questions & Answers

As answered by people managing Mural and ViewForge.

What makes your product unique?

ViewForge's answer:

Three things. (1) Data ownership: ViewForge writes fitment as Shopify metaobjects native to your store — most competitors store fitment in their own database. (2) 8 verticals out of the box: auto, motorcycle, tractor, marine, power equipment, bicycle, printer, electronics — most competitors are automotive-only. (3) Smart Parse: extract fitment automatically from your existing product titles and descriptions instead of re-typing everything.

Why should a person choose your product over its competitors?

ViewForge's answer:

Data ownership. Fitment lives in your Shopify metaobjects, so uninstalling does not take your compatibility data with it. Convermax, EasySearch and PartFinder all keep it in their own databases, and getting it back depends on their export tooling on the day you cancel.

Cost at the low end. The search widget, the compatibility table on the product page and the saved-vehicle garage are all on the free tier, up to 50 products, with no expiry. EasySearch puts the table and the garage behind its $75/month Premium plan. Convermax starts at $250/month.

Automotive and non-automotive coverage. Eight built-in templates, and fully custom templates from $19/month, for catalogs that do not decompose into Year/Make/Model at all.

How would you describe the primary audience of your product?

ViewForge's answer:

Shopify merchants whose customers need to know whether a part fits before they will buy it — and who do not have an engineer on staff to build that themselves.

Concretely: auto and truck parts retailers, powersports and motorcycle dealers, tractor and agricultural parts sellers, marine and outboard suppliers, small-engine and power equipment stores, bicycle and e-bike component shops, printer supply merchants, and electronics accessory sellers.

Catalog sizes run from a few dozen products on the free tier up into the tens of thousands; it is running in production on a catalog of roughly 40,000 SKUs. The common thread is not the industry — it is that "does this fit my thing" is the question deciding the sale.

What's the story behind your product?

ViewForge's answer:

ViewForge came out of agency work. Normal View was building for a parts retailer running roughly 12,000 SKUs who needed fitment search, and every app we evaluated stored the merchant's compatibility data in the vendor's own database.

That is a strange trade when you look at it directly. Fitment data is genuinely expensive to produce — it is weeks of work — and the merchant would not own the result. It would belong to whichever app happened to be installed that year.

Shopify metaobjects made a different answer possible: write fitment as native structured data inside the merchant's own store. The theme reads it, the Storefront API queries it, Admin GraphQL exports it, and it is still there after an uninstall. That decision is what the rest of the app is built around.

Everything else came from real catalogs rather than a roadmap. Eight verticals exist because a tractor catalog is not Year/Make/Model. Smart Parse exists because that retailer had already written fitment into 12,000 product titles, and nobody was ever going to retype them.

Which are the primary technologies used for building your product?

ViewForge's answer:

TypeScript
Shopify metaobjects, as the fitment data store
Shopify theme app extensions for the storefront components: fitment search, saved-vehicle garage, compatibility table, product-page fit notice
Shopify Storefront API, for querying fitment from the theme
Shopify Admin GraphQL API, for writing and exporting fitment records
NHTSA vehicle database, for VIN decoding
ACES and PIES XML parsing, for automotive catalog import

User comments

Share your experience with using Mural and ViewForge. For example, how are they different and which one is better?

Reviews and articles

External articles and on-site reviews we used to compare the two products.

Mural no reviews yet

ViewForge no reviews yet

The 11 best online whiteboards
zapier.com · Mar 2019

Remote teams who use MURAL for meetings (like Zapier), will love the digital version of some office staples, from timers (which you can use for focused ideation sprints) to chat boxes. It can be tough to share candid...
Top 10 Digital Whiteboard Software for Team Collaboration
blog.bit.ai · Feb 2019

Mural is a great platform for design teams with geographical barriers between them. Mural wants you to stop digitizing your content, rather start your work on its digital whiteboard and bounce off ideas.

We have no reviews of ViewForge yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Mural 10 mentions

ViewForge 0 mentions

Google Ending Support for Jamboard Devices
Https://mural.co/ Mural has a free tier. I did not used it much but was nice. - Source: Hacker News / almost 3 years ago
Interview in 3 hours, any tips?
How you formulate your research questions e.g. Research objective generation workshop and where you store and manage your backlog e.g. mural, miro, excel, uxbacklog. Source: about 3 years ago
Escape from low maturity
Transparency of work. Whether youre using https://mural.co for collab analysis, usertesting so people can observe or something as simple as https://uxbacklog.co for a research backlog, giving visibility to the team really helps in... Source: over 3 years ago

Tracking ViewForge since Aug 2026.

Alternatives to Mural and ViewForge

When comparing Mural and ViewForge, you can also consider the following products.

Miro
Join Millions of users that collaborate from all over the planet using Miro. Experience the power of the #1 visual workspace for innovation. More than 100M users and 250,000 companies are collaborating on the canvas.

Compare Miro to Mural or ViewForge:

Miro vs Mural Miro vs ViewForge
Figma
Team-based interface design, Figma lets you collaborate on designs in real time.

Compare Figma to Mural or ViewForge:

Figma vs Mural Figma vs ViewForge
Axure
The most powerful way to plan, prototype and hand off to developers, all without code. Download a free trial and see why professionals choose Axure RP 9.

Compare Axure to Mural or ViewForge:

Axure vs Mural Axure vs ViewForge
MockFlow
A super easy wireframing tool with all the other tools you need in the product design process

Compare MockFlow to Mural or ViewForge:

MockFlow vs Mural MockFlow vs ViewForge
UX-App
HTML5 all-in-one mockup & prototyping tool that exports completed interfaces to working HTML + Javascript

Compare UX-App to Mural or ViewForge:

UX-App vs Mural UX-App vs ViewForge
Stormboard
Stormboard empowers data-driven companies to turn their unstructured whiteboards into data-rich collaborative workspaces; enabling data-driven decisions and efficient processes — often eliminating the need for meetings entirely.

Compare Stormboard to Mural or ViewForge:

Stormboard vs Mural Stormboard vs ViewForge