Software Alternatives & Reviews

Mixpanel VS Hotjar

Compare Mixpanel VS Hotjar and see what are their differences


Mixpanel is the most advanced analytics platform in the world for mobile & web.

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!
Mixpanel Landing Page
Mixpanel Landing Page

  mixpanel.comSoftware by Mixpanel

Hotjar Landing Page
Hotjar Landing Page

Hotjar's product experience insights make it easy to understand what users are really doing on your site.

  • Visualize behavior on your site with Heatmaps

  • Eliminate guesswork with user Recordings

  • Understand the reasons behind behavior with Surveys and Incoming Feedback

Mixpanel details

Categories
Analytics Web Analytics User Analytics
Website mixpanel.com  
Pricing URL Official Mixpanel Pricing  
Details $-
Release Date-

Hotjar details

Categories
Heatmaps Web Analytics Customer Feedback Surveys Designer Tools User Experience Marketing Analytics User Monitoring
Website htjr.io  
Pricing URL Official Hotjar Pricing  
Details $freemium €39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)
Release Date2014-06-01

Mixpanel features and specs

Not specified yet

Hotjar features and specs

Heatmaps Visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
Recordings Live playbacks of users on your site.
Surveys Bring the voice-of-customer to your decision making.
Incoming Feedback A real-time suggestion box on your site, that lets users express frustration or delight about individual parts of your site.

Mixpanel videos

Mixpanel vs. Google Analytics - What are the differences?

More videos:

  • - Mixpanel Overview Video
  • - Amplitude vs Mixpanel? Pros and Cons of Each

Hotjar videos

Hotjar Website Analytics Review

More videos:

  • - Why you should be using Hotjar Analytics
  • - Hotjar Review - Beginners Guide PREVIEW by Bizversity.com
  • - Intro to Hotjar... in 60 seconds

Category Popularity

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Mixpanel and Hotjar

Mixpanel Reviews

  1. Mixpanel helps track user behavior and measure success for your application

    I recommend Mixpanel to anyone who needs to do tracking of user behavior in web applications in order to measure against goals.

    🏁 Competitors: VWO, Optimizely, Convertize.io, picreel
    👍 Pros:    Easy to use|Powerful analytics|Tracks every user actions
    👎 Cons:    Dashboard is complex|Pricing is too high|Hard to implement own data

Free SEO Tools To Improve Your Rankings
MixPanel (Free Plan) - An analytics tool to get info about your website visitors. Free plan offers up to 100K monthly tracked users, and access to unlimited data history & seats.
15 Best A/B Testing Tools And Software (2021 List)
Mixpanel is one of the best A/B testing tools out there. I have heard many folks babbling about it on LinkedIn, applauding how easy it is to integrate it to apps and websites to analyze conversions and engagement. For an A/B campaign, you could use features such as audience targeting, funnel analysis, split testing, test scheduling, etc. But it lacks heatmaps and surveys.
Best Customer Analytics Tools and Software in 2021
A behavioral analytics platform for web and mobile, Mixpanel is the first tool on our list. A self-serving customer analytics tool, Mixpanel is trusted by over 26,000 companies worldwide, making it one of the best analytics tools out there. Mixpanel allows you to understand how your customers are interacting with your product, which features do they use most often, who are...
Source: blog.bit.ai
Top 5 Best Mixpanel Alternatives That Are Equally Good!
Mixpanel is a great platform to analyze customer behavior on your website and make data-driven decisions to foster growth. However, the Mixpanel alternatives mentioned above are all equally feature-rich. You cannot really go wrong with any of the above-mentioned tools, you just have to find the one that suits your business needs.
Source: blog.elink.io
Find the Best Mixpanel Alternatives for Your Product Team
Heap is a product analytics platform that helps you understand how and why customers engage with your product and website. Heap solves a major shortcoming that Mixpanel and many of its alternatives have—manual event tracking. Instead of requiring engineers to set up detailed custom event tracking, Heap autocaptures all data on user activity from the start. This quality alone...
Source: heap.io

Hotjar Reviews

30 Best Customer Feedback Survey Tools: An Overview | Mopinion
Hotjar is a user testing and behaviour analytics software that combines multiple UX tools in one. This focus however means that it lacks a solid CX solution. Feedback analysis and reporting are not available (aside from exporting data to XLS or CSV. With this software however, users can create heatmaps, user recordings (e.g. tracking sessions) and customisable surveys and...
Source: mopinion.com
Free SEO Tools To Improve Your Rankings
HotJar (Basic Plan) - An analytics tool that offers heatmaps, and visitors session replays to analyze their behavior. Basic plan is limited to 2,000 pageviews a day.
Best Customer Analytics Tools and Software in 2021
With a whopping 500,000 users in 184 countries, Hotjar is a popular customer analytics tool and conversion rate optimization tool. Providing more than just numbers, Hotjar makes it easy to see for website owners to see how customers are actually interacting with your website via heatmaps and screen recordings.
Source: blog.bit.ai
Top 5 Best Mixpanel Alternatives That Are Equally Good!
A great Mixapnel alternative, Hotjar is a feature-heavy user analytics and conversion rate optimization tool. Hotjar makes it easy to see how users are interacting with your website or app and make changes to optimize the customer experience.
Source: blog.elink.io
Hotjar Alternatives: 21 Tools for Optimizing Your Website and Conversion Rate
Hotjar is a behavior analytics and website optimization software for marketers and user experience (UX) pros. Hotjar’s solution offers multiple ways to collect user feedback including: heatmaps, visitor recordings, form and funnel analysis tools, and surveys.

Social recommendations and mentions

Based on our record, Mixpanel should be more popular than Hotjar. It has been mentiond 6 times since March 2021. We are tracking product recommendations and mentions on Reddit, HackerNews and some other platforms. They can help you identify which product is more popular and what people think of it.

Mixpanel mentions (6)

  • RudderStack and Mixpanel Announce Partnership Advancing Product Analytics for the Modern Data Stack
    Join our upcoming technical session The Modern Data Stack is Warehouse-first on November 11 at 2:00 ET to hear more about why the data warehouse should be at the center of your data stack. The session will feature panelists from Snowflake, Mixpanel, RudderStack, and Mammoth Growth. - Source: dev.to / 20 days ago
  • Step-by-Step Guide: How to set up a Warehouse-first CDP on Snowflake Using RudderStack
    Using RudderStack means that every data point you send to Snowflake can simultaneously be sent to other downstream tools for additional activation. You can run customer engagement programs through tools like Braze, perform product analytics through tools like Mixpanel and Iterable, or leverage attribution tools like Apps Flyer. - Source: dev.to / 28 days ago
  • How can I create a scrolling effect like this? Preferably with React
    (For reference, the website shown in the OP video is here.). - Source: Reddit / 2 months ago
  • A Tour of Website Monitoring Tools
    Mixpanel, a very popular tool focused on event and conversion tracking. Something interesting is that they have an EU Data Residency program, which lets you pick whether to store the data in the US or Europe to simplify compliance. - Source: dev.to / 2 months ago
  • Weird tracking code in Phantom?
    As mentioned, the payload you shared is a standard Posthog payload, I believe Metamask uses Mixpanel (behind Segment), a similar product. - Source: Reddit / 2 months ago
View all

Hotjar mentions (4)

  • Free for dev - list of software (SaaS, PaaS, IaaS, etc.)
    Hotjar — Website Analytics and Reports . Free Plan allows 2000 pageviews/day. 100 snapshots/day (max capacity: 300). 3 snapshot heatmaps which can be stored for 365 days. Unlimited Team Members. - Source: dev.to / 3 months ago
  • most redesigns hurt conversions
    Besides, just asking customers what they want is a 💩 idea. If Henry Ford asked people what they wanted they would have replied "Idk a faster horse?" instead of a car (I think this is a Steve Jobs quote but don't quote me on that). The idea has always been to use tools that are available like HotJar, understand how people navigate your store and then calculate/predict what they want based on consumer behavior on... - Source: Reddit / 3 months ago
  • I started my own business but hardly get any sales
    Here's some more actionable advice: Head over to some newer athletic brands websites like GymShark and look at their design, consistency, product pages, etc. At the end of the day consumer trust is more important than just bland traffic to your site. To me it feels like someone got bored and put together a dropshipping site because they just saw a YouTube video about it and the site doesn't radiate trust, which is... - Source: Reddit / 3 months ago
  • No sales in over a month?
    This isn't about SEO like other comments are saying; SEO is to drive traffic in your site and you already have that; you want to convert that traffic into sales so now you have to understand how they're interacting with your store. Install a service like Hotjar and see what your users are doing on the site and why they're bouncing. - Source: Reddit / 3 months ago

What are some alternatives?

When comparing Mixpanel and Hotjar, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Heap - Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

Crazy Egg - Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

User reviews

Share your experience with using Mixpanel and Hotjar. For example, how are they different and which one is better?

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