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Microsoft Azure Active Directory VS DataXu

Compare Microsoft Azure Active Directory VS DataXu and see what are their differences

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Microsoft Azure Active Directory logo Microsoft Azure Active Directory

Azure Active Directory is a comprehensive identity and access management cloud solution that provides a robust set of capabilities to manage users and groups and help secure access to applications including Microsoft online services like Office 365 …

DataXu logo DataXu

Marketing analytics for brands and agencies.
  • Microsoft Azure Active Directory Landing page
    Landing page //
    2023-02-06
  • DataXu Landing page
    Landing page //
    2023-06-15

Microsoft Azure Active Directory features and specs

  • Scalability
    Azure Active Directory (Azure AD) can easily scale to accommodate both small businesses and large enterprises with millions of users, making it suitable for a range of organizational needs.
  • Integrations
    Azure AD integrates seamlessly with other Microsoft services such as Office 365, Dynamics 365, and Windows 10, as well as many third-party applications, simplifying user management across platforms.
  • Security Features
    Azure AD provides robust security features like Multi-Factor Authentication (MFA), Conditional Access, and Identity Protection, enhancing the security posture of an organization.
  • Single Sign-On (SSO)
    Azure AD offers Single Sign-On capabilities, allowing users to log in once and gain access to multiple applications without needing to authenticate again.
  • Self-Service Password Reset
    Users can reset their own passwords, reducing the helpdesk workload and improving productivity and user satisfaction.
  • Monitoring and Reporting
    Azure AD includes comprehensive monitoring and reporting tools that help administrators keep track of user activities and potential security threats.
  • Support for Open Standards
    Azure AD supports open standards such as OAuth2, SAML, and OpenID Connect, allowing for flexible integrations with a variety of applications and services.

Possible disadvantages of Microsoft Azure Active Directory

  • Complexity
    Implementing and managing Azure AD can be complex, particularly for organizations without dedicated IT staff or prior experience with Microsoft's cloud ecosystem.
  • Cost
    While it offers a range of features, the cost of Azure AD can add up, particularly for premium features and large-scale implementations, making it potentially expensive for some organizations.
  • Learning Curve
    Administrators new to Azure AD may face a steep learning curve and require training to effectively use and manage the service.
  • Dependency on Internet Connectivity
    As a cloud-based service, Azure AD depends on stable internet connectivity. Any internet outage can disrupt access to applications and services.
  • Limited On-premises Integration
    While hybrid models are supported, integrating Azure AD with on-premises Active Directory can present challenges and may require additional setup and maintenance.
  • Feature Overlap
    Organizations using multiple Microsoft services might find some overlap in features, which can complicate administration and lead to redundant functionalities.
  • Customization Constraints
    Though Azure AD offers many out-of-the-box features, customizing beyond the provided options can be difficult and sometimes limited.

DataXu features and specs

  • Comprehensive Reach
    DataXu, now part of Roku, allows advertisers to access Roku’s extensive user base, providing significant reach across varied demographics.
  • Advanced Targeting
    The platform offers advanced targeting options, including demographic, behavioral, and geographic filters, enabling precise audience targeting.
  • Real-time Analytics
    DataXu provides real-time performance analytics, helping marketers quickly adjust their strategies and optimize their campaigns for better outcomes.
  • Programmatic Buying
    The platform supports programmatic ad buying, which automates the purchasing process, leading to more efficient and cost-effective media buys.
  • Cross-device Capabilities
    Advertisers can reach users across different devices, ensuring a cohesive and comprehensive advertising strategy.

Possible disadvantages of DataXu

  • Complexity
    The advanced features and tools offered by DataXu can be overwhelming for beginners or small businesses without dedicated marketing teams.
  • Cost
    The comprehensive services and capabilities come at a higher price point, which may not be feasible for all advertisers, especially smaller companies.
  • Limited Non-video Ad Formats
    As part of Roku, the platform is heavily focused on video advertising, potentially limiting options for advertisers seeking more varied ad formats.
  • Dependence on Third-party Data
    While DataXu offers robust targeting, some of this capability relies on third-party data, which may be subject to privacy regulations and limitations.
  • Integration Challenges
    Integrating DataXu with existing marketing stacks and data platforms can be technically challenging and may require additional resources and expertise.

Analysis of Microsoft Azure Active Directory

Overall verdict

  • Overall, Microsoft Azure Active Directory is a highly effective and reliable solution for managing user identities and access in the cloud. It is well-regarded for its strong security features, versatility, and integration capabilities, making it a solid choice for organizations looking for a comprehensive cloud identity and access management solution.

Why this product is good

  • Microsoft Azure Active Directory (Azure AD) is considered a strong choice for cloud-based identity and access management services for several reasons. It provides robust security features, seamless integration with Microsoft products, support for a wide range of third-party applications, scalability, and comprehensive identity protection. Azure AD also offers multi-factor authentication, conditional access policies, and identity governance, which are crucial for maintaining secure user access and protecting organizational data. Additionally, the platform's flexibility and extensive documentation make it accessible for businesses of different sizes and technical capabilities.

Recommended for

  • Businesses using Microsoft products like Office 365 and Dynamics 365
  • Organizations requiring robust identity protection and access management
  • IT administrators seeking seamless integration with a wide range of third-party applications
  • Companies looking to enhance security through multi-factor authentication and conditional access
  • Enterprises that need scalable solutions to accommodate growth and complexity
  • Organizations aiming to simplify identity management across cloud and on-premises environments

Analysis of DataXu

Overall verdict

  • Good

Why this product is good

  • DataXu, now integrated into Roku's platform, offers robust programmatic advertising solutions with advanced targeting capabilities and a wide range of data-driven insights. This can be highly beneficial for advertisers looking to reach a tailored audience across various digital channels effectively. Roku's scale and reach, particularly in streaming media, provide advertisers with unique opportunities to engage with consumers who are increasingly turning to streaming services.

Recommended for

    DataXu is recommended for advertisers and marketers who are looking to leverage programmatic advertising for more precise targeting and measurement. It's particularly beneficial for brands aiming to reach audiences within the streaming ecosystem, especially those interested in connecting with consumers who are engaged with Roku's platform and other digital media channels.

Microsoft Azure Active Directory videos

+ Add

What is Azure Active Directory B2C? | Azure Active Directory

More videos:

  • Review - Advanced use cases with Azure Active Directory B2C | Azure Active Directory

DataXu videos

+ Add

dataxu | Get a look at our TouchPoint™ DSP - 2 minute walkthrough video

More videos:

  • Review - About dataxu | What does dataxu do?
  • Review - DataXu Programmatic Marketing

Category Popularity

0-100% (relative to Microsoft Azure Active Directory and DataXu)

Microsoft Azure Active Directory

DataXu

Identity And Access Management
100 100%
Identity And Access Management
0% 0
Ad Networks
0 0%
Ad Networks
100% 100
Identity Provider
100 100%
Identity Provider
0% 0
Small Business
0 0%
Small Business
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Microsoft Azure Active Directory and DataXu

Microsoft Azure Active Directory Reviews

The Top 10 Single Sign-On Solutions For Business
Microsoft Azure Active Directory (Azure AD) is one of the most widely used Single Sign-On applications, enabling users to log into multiple accounts with their Office 365 user details. The platform is a cloud based identity and access management service, which allows employees to sign-in to Office 365, the Azure portal (Azure being Microsoft’s cloud application services) and...
Source: expertinsights.com
10 Best Auth0 Alternatives and Similar Platforms
Administrators may also deploy the tool to map the user experience and manage authentication. Through APIs, Azure Active Directory may connect to a variety of third-party services, including Microsoft Office 365, Salesforce, and more.
Source: www.regendus.com
Best Identity Management Software
Microsoft Azure Active Directory (Azure AD) is a cloud-based identity and IAM solution that can manage users, printers and GPOs. Azure AD is used for employees and Azure AD B2B for guest users and external partners. AD B2C controls how you sign up, sign in and manage your profile when you use your applications.
Source: www.benzinga.com
The 6 Best Identity Access Management Tools
Microsoft Azure Active Directory – From the makers of the most used operating system platform, which means it can easily be implemented on most networks and integrates well with existing access control systems.
Source: www.comparitech.com
20 Identity Management Solutions You Should Know
With a single sign on, Microsoft Azure’s Active Directory allows users to access more than 2,800 SaaS apps, from Salesforce to Canvas — provided they’re cleared to access them, of course. Azure AD also lets IT personnel customize access to sensitive materials and outline conditional access protocols. (For example: “This user should have access to this app only while...
Source: builtin.com

DataXu Reviews

We have no reviews of DataXu yet.
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Social recommendations and mentions

Based on our record, Microsoft Azure Active Directory seems to be a lot more popular than DataXu. While we know about 15 links to Microsoft Azure Active Directory, we've tracked only 1 mention of DataXu. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Microsoft Azure Active Directory mentions (15)

  • AWS Users, Roles, and Identity Center Demystified
    Human users using Roles can leverage IAM Identity Center (formerly AWS SSO) which offers a pretty good experience, whether we're federating from Active Directory (a popular choice for enterprises) or managing users within Identity Center (fine for individuals or small team). We get an easy console sign-in experience and similarly frictionless command line access. - Source: dev.to / over 2 years ago
  • Stack Exchange Moderators Are Going On Strike
    The question is tagged Azure-Active-Directory, which is an IAM/IDP product. That provides plenty of context. Source: over 2 years ago
  • How to choose the right API Gateway
    Because the configuration is a highly critical feature, we need to authenticate via an API key or by means of other auth methods. For example, most API Gateway providers such as Apache APISIX enabled token-based access to Admin API and they highly advise generating your own token and regularly changing it. Or Azure API Management relies on Azure Active Directory (Azure AD), which includes optional features such as... - Source: dev.to / almost 3 years ago
  • Case Study: Connecting Azure AD SSO with AWS
    I will not explain too much about Azure AD. I'll recommend reading the documentation and the home page of the Azure AD. In short, Azure AD (Azure Active Directory) is a cloud-based identity and access management service. You can use the identity provided by Azure AD for connecting various applications or services, including AWS. If you want to learn more about Azure AD, please visit the documentation. - Source: dev.to / almost 3 years ago
  • Around 83.4% of Fortune 500 have Azure Active Directory
    It is a directory with a lot of functionality. There's actually a number of products under the Azure AD name, including: * Azure AD, their employee/workforce solution. It's a directory, authentication and authorization system. Think Okta or AWS SSO. I imagine this is mostly what the survey was tracking. * Azure AD B2C, their CIAM solution. Think Auth0, Cognito or FusionAuth (disclosure, I'm a FusionAuth employee).... - Source: Hacker News / about 3 years ago
View more

DataXu mentions (1)

  • Manufacturers urged to remove pre-installed apps on new phones
    You don't have to believe me, they advertise it right on their website: https://advertising.roku.com. Source: over 4 years ago

What are some alternatives?

When comparing Microsoft Azure Active Directory and DataXu, you can also consider the following products

Okta - Enterprise-grade identity management for all your apps, users & devices

Google Marketing Platform - Google's unified and improved marketing and analytics tools.

OneLogin - On-demand SSO, directory integration, user provisioning and more

Marin Software - Optimize your Search, Social & Display ads across channels and devices. Marin Software, the leading cross-channel performance advertising platform.

Auth0 - Auth0 is a program for people to get authentication and authorization services for their own business use.

StackAdapt - Native advertising demand side platform.

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