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Measured.com
Adobe Marketing Cloud
Rockerbox
Oribi
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Improvado.io
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Measured helps brands grow by identifying media’s incremental contribution to business outcomes and providing a single source of truth for media investment decisions. The Measured Intelligence Suite provides marketers with transparent experimentation across all media channels and delivers ongoing actionable insights to increase efficiency and scale media for maximum growth. Measured experiments are powered by a marketing data warehouse that was purpose built for analytics, providing a privacy-compliant place to store, manage and utilize valuable marketing data from across the business.
Measured.com Funnel.ioBased on our record, Funnel.io should be more popular than Measured.com. It has been mentiond 10 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
If you have the resources, you do it with MMM (media mix modeling through someone like Neustar) or 3rd party incrementality tests through a vendor like Measured. Source: about 2 years ago
There are like a 100 services that will do that for you. Something like this. Source: about 1 year ago
Any digital marketers have experience working with single connectors for Google Data Studio? I really like the idea of plugging all the data sources into the ETL platform and having one connector for GDS. It appears funnel.io does this but it's far too expensive for us. Windsor.ai also looks ok but their pricing structure isn't ideal. Played around with Adverity as well but looking for something that's more plug... Source: over 1 year ago
From experience writing & maintaining custom ETLs in BigQuery, to paying/trying multiple data pipeline partners, to a sort-of middle ground like AirByte - this is not a plug - funnel.io has been the easiest and most cost effective by far. Source: about 2 years ago
You have to be careful with fb figures. Its well known in the industry that they arent accurate. With regards to funnel.io, if they are picking figures from FB then its also suspect. Source: over 2 years ago
The other platform (funnel.io) may use a different attribution window and/or it might not track across different devices (not sure here, never used funnel.io before). Source: over 2 years ago
Adobe Marketing Cloud - End-to-end digital marketing
Supermetrics - Supermetrics condenses all the major vectors of data relevant to a user's marketing campaigns and helps them make sense of it all.
Rockerbox - Rockerbox is a real-time user intent that developed the technology to determine user's intent based on recent browsing habits.
DataTap - Adverity is the best data intelligence software for data-driven decision making. Connect to all your sources and harmonize the data across all channels.
Oribi - Analytics for marketing & product teams
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.