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Attribution VS Measured.com

Compare Attribution VS Measured.com and see what are their differences

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Contents:
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  2. » Videos
  3. » Reviews
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Attribution logo Attribution

Attribution provides multi-touch attribution with ROI tracking for company's marketing channels.

Measured.com logo Measured.com

Measured incrementality measurement informs cross-channel media investment decisions, providing source-of-truth reporting and a privacy-compliant data warehouse to store and maintain marketing data.
  • Attribution Landing page
    Landing page //
    2021-09-15
  • Measured.com Landing page
    Landing page //
    2023-08-04

Measured helps brands grow by identifying media’s incremental contribution to business outcomes and providing a single source of truth for media investment decisions. The Measured Intelligence Suite provides marketers with transparent experimentation across all media channels and delivers ongoing actionable insights to increase efficiency and scale media for maximum growth. Measured experiments are powered by a marketing data warehouse that was purpose built for analytics, providing a privacy-compliant place to store, manage and utilize valuable marketing data from across the business.

Attribution features and specs

  • Comprehensive Data Aggregation
    Attribution offers robust data aggregation capabilities, allowing you to collect and synchronize marketing data from multiple sources into one central platform.
  • Cross-Channel Insights
    The platform provides insights across different marketing channels, helping you to understand the performance and impact of each channel on conversions.
  • Customizable Attribution Models
    Users can customize attribution models to suit their specific business needs, providing flexibility in how marketing efforts are assessed and optimized.
  • Real-Time Analytics
    The tool provides real-time analytics, enabling marketers to make data-driven decisions quickly and efficiently.
  • Integration with Multiple Platforms
    Attribution integrates seamlessly with a range of marketing and analytics platforms like Google Ads, Facebook, HubSpot, and many more.

Possible disadvantages of Attribution

  • Complex Setup
    The initial setup and configuration can be complex and may require technical expertise, which could be challenging for smaller businesses or teams.
  • Cost
    The software can be expensive, particularly for smaller companies or startups with limited budgets.
  • Learning Curve
    There is a steep learning curve associated with using the platform effectively. Users may need significant time to understand and utilize all features fully.
  • Data Accuracy
    While powerful, data accuracy can sometimes be an issue, particularly if integrations are not set up correctly or if there are discrepancies in data sources.
  • Limited Customer Support
    Some users have reported that customer support can be slow or not as helpful as expected, which could delay issue resolution.

Measured.com features and specs

No features have been listed yet.

Attribution videos

+ Add

How to Use Linear Attribution in Google Ads 🤓

More videos:

  • Review - 13 Attribution Theories: Part 1
  • Demo - Littledata Google Analytics and Attribution Tool Demo and Review | Ecommerce Tech

Measured.com videos

+ Add

Overview from CEO

Category Popularity

0-100% (relative to Attribution and Measured.com)

Attribution

Measured.com

eCommerce
79 79%
eCommerce
21% 21
Attribution Tracking
62 62%
Attribution Tracking
38% 38
Marketing Analytics
70 70%
Marketing Analytics
30% 30
eCommerce Analytics
100 100%
eCommerce Analytics
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Attribution and Measured.com

Attribution Reviews

Oribi Alternatives. If you’re looking for a tool like… | by Trapica Content Team | Trapica | Medium
Next, we’re appealing to businesses that want to know the real value of their touchpoints. Which touchpoints are responsible for the most clicks and conversions? Attribution attempts to answer this question with multi-touch attribution models and tools.
Source: medium.com

Measured.com Reviews

We have no reviews of Measured.com yet.
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Social recommendations and mentions

Based on our record, Measured.com seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Attribution mentions (0)

We have not tracked any mentions of Attribution yet. Tracking of Attribution recommendations started around Mar 2021.

Measured.com mentions (1)

  • How do you/your team prove Display or YouTube’s halo effect?
    If you have the resources, you do it with MMM (media mix modeling through someone like Neustar) or 3rd party incrementality tests through a vendor like Measured. Source: about 3 years ago

What are some alternatives?

When comparing Attribution and Measured.com, you can also consider the following products

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.

BooleanMaths - The Formula for Marketing Success

Triple Whale - Triple Whale helps ecommerce brands make better decisions with better data.

Glew.io - Generate more revenue, cultivate loyal customers, and optimize product strategy with our advanced ecommerce analytics software. Start your free trial today!

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

Lifesight.io - A unified marketing measurement platform that leverages MMM, incrementality testing & causal attribution to help marketers make better decisions.

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