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Matomo VS Square Analytics

Compare Matomo VS Square Analytics and see what are their differences

Matomo

Matomo is an open-source web analytics platform

Matomo Landing page
Rating
5.0 · 1 review
Pricing
Open source
Alternatives Is it good?
Square Analytics

Free Analytics Tools For Merchants

Square Analytics Landing page
Rating
0 reviews
Alternatives Is it good?
EcomIQX
EcomIQX scores every product in your catalog on content health, keyword coverage and AI search visibility, then rewrites the weak ones in your brand voice. sponsored

Which is more popular?

Based on our record, Matomo seems to be more popular. It has been mentioned 86 times since March 2021.

social mentions
86 vs 0
Analytics popularity
99% vs 1%
alternatives listed
240+ vs 20

Base details

Website, pricing, platforms and company facts side by side.

Matomo
Square Analytics
Website matomo.org squareup.com
Pricing
Open source Official pricing
—
Company Startup from New Zealand —
Listed in
Analytics Web Analytics Open Source Mobile Analytics +1
Analytics eCommerce Web Analytics Robo-Advisor +1

Features and specs

What each product offers, as listed by its team.

Matomo 6 features
Square Analytics 0 features
  • Open Source
    Matomo is an open-source platform, allowing for customization and transparency in how data is collected and processed.
  • Data Ownership
    Users have full ownership of their data, ensuring that no third-party entities have access to sensitive information.
  • Privacy Compliance
    Matomo is designed with privacy in mind, making it easier to comply with GDPR, CCPA, and other data protection regulations.
  • Self-Hosting Option
    Matomo can be self-hosted, giving users complete control over their data security and server environment.
  • Feature-Rich
    The platform offers a wide range of features, including A/B testing, heatmaps, session recording, and more.
  • Community Support
    A large community of users and developers contributes plugins, improvements, and support, enriching the ecosystem.

Possible disadvantages

  • Complex Setup
    The initial setup, especially for self-hosted versions, can be complex and time-consuming, requiring technical expertise.
  • Resource Intensive
    Running Matomo, particularly its self-hosted version, can be resource-intensive, requiring significant server capabilities.
  • Cost for Advanced Features
    While the basic version is free, advanced features and cloud hosting come at a cost, which might be expensive for small businesses.
  • Limited Integrations
    Matomo offers fewer integrations with other marketing and analytics tools compared to some other platforms like Google Analytics.
  • Learning Curve
    New users may find the interface and advanced features challenging to learn and navigate initially.
  • Performance Issues
    Some users report performance issues, particularly with large volumes of data or on less powerful servers.

No features have been listed yet.

Analysis

An editorial look at what each product does well and who it suits.

Matomo
Square Analytics

Overall verdict

  • Matomo is a good choice for those who prioritize data privacy and require a comprehensive analytics tool that can be self-hosted. It's especially suitable for organizations hesitant about sharing data with third-party services and for those looking for customizable and transparent analytics solutions.

Why this product is good

  • Matomo is a popular open-source web analytics platform that provides in-depth insights into website traffic, user behavior, conversion rates, and more. It's considered a robust alternative to Google Analytics, with a focus on data privacy, as users can host the platform on their own servers or use Matomo's cloud-based service. Matomo offers features such as heatmaps, session recordings, goal tracking, and more, which can be particularly valuable for businesses looking to gain a detailed understanding of their website performance while maintaining control over their data.

Recommended for

  • Privacy-conscious businesses
  • Web developers
  • Data analysts
  • E-commerce sites
  • Organizations with in-house IT capabilities
  • Government and educational institutions
  • Non-profits looking for cost-effective solutions

Overall verdict

  • Square Analytics is a solid, user-friendly reporting tool built into the Square ecosystem, offering real-time sales insights at no extra cost for existing Square users, making it a strong choice for small to medium businesses.

Why this product is good

  • Integrated directly with Square's POS and payment systems, so data syncs automatically without extra setup
  • Provides real-time sales, inventory, and customer analytics accessible from any device
  • Included free with a Square account, offering good value especially for small businesses
  • Intuitive dashboards and easy-to-read reports that don't require technical expertise
  • Helps track employee performance, peak hours, and top-selling items to inform business decisions

Recommended for

  • Small and medium-sized retail businesses
  • Restaurants and cafes already using Square POS
  • Entrepreneurs and solo business owners seeking affordable analytics
  • Businesses wanting an all-in-one payment and reporting solution
  • Merchants who prioritize ease of use over advanced custom analytics

Videos

Walkthroughs and reviews on video.

Matomo 5 videos + Add
Square Analytics 0 videos + Add

Matomo Analytics - Dashboards

More videos

  • Review - WP-Matomo (WP-Piwik) Review: Open Source Analytics For WordPress
  • Review - What are the differences between Matomo Analytics and Google Analytics
  • Review - AMU WEBD122 - Spohnholtz Piwik Analytics Review
  • Review - Matomo On-Premise installation overview

No Square Analytics videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Matomo
Square Analytics
99% 99%
Analytics
1% 1%
99% 99%
Web Analytics
1% 1%
100% 100%
Privacy
0% 0%
0% 0%
Robo-Advisor
100% 100%

User comments

Share your experience with using Matomo and Square Analytics. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Matomo 5.0 · 1 review
Square Analytics no reviews yet

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We have no reviews of Square Analytics yet. Be the first one to post

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Matomo 86 mentions
Square Analytics 0 mentions

View more

Tracking Square Analytics since Mar 2021.

Alternatives to Matomo and Square Analytics

When comparing Matomo and Square Analytics, you can also consider the following products.

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