Software Alternatives, Accelerators & Startups

Matomo VS Minimal Google Analytics Snippet

Compare Matomo VS Minimal Google Analytics Snippet and see what are their differences

Matomo logo Matomo

Matomo is an open-source web analytics platform

Minimal Google Analytics Snippet logo Minimal Google Analytics Snippet

A simple snippet for tracking page views on your website.
  • Matomo Landing page
    Landing page //
    2023-10-23
  • Minimal Google Analytics Snippet Landing page
    Landing page //
    2019-10-08

Matomo features and specs

  • Open Source
    Matomo is an open-source platform, allowing for customization and transparency in how data is collected and processed.
  • Data Ownership
    Users have full ownership of their data, ensuring that no third-party entities have access to sensitive information.
  • Privacy Compliance
    Matomo is designed with privacy in mind, making it easier to comply with GDPR, CCPA, and other data protection regulations.
  • Self-Hosting Option
    Matomo can be self-hosted, giving users complete control over their data security and server environment.
  • Feature-Rich
    The platform offers a wide range of features, including A/B testing, heatmaps, session recording, and more.
  • Community Support
    A large community of users and developers contributes plugins, improvements, and support, enriching the ecosystem.

Possible disadvantages of Matomo

  • Complex Setup
    The initial setup, especially for self-hosted versions, can be complex and time-consuming, requiring technical expertise.
  • Resource Intensive
    Running Matomo, particularly its self-hosted version, can be resource-intensive, requiring significant server capabilities.
  • Cost for Advanced Features
    While the basic version is free, advanced features and cloud hosting come at a cost, which might be expensive for small businesses.
  • Limited Integrations
    Matomo offers fewer integrations with other marketing and analytics tools compared to some other platforms like Google Analytics.
  • Learning Curve
    New users may find the interface and advanced features challenging to learn and navigate initially.
  • Performance Issues
    Some users report performance issues, particularly with large volumes of data or on less powerful servers.

Minimal Google Analytics Snippet features and specs

  • Performance
    The Minimal Google Analytics Snippet is lightweight and loads faster than the standard Google Analytics script, which can improve website performance and reduce page load times.
  • Privacy
    Using a minimal snippet may collect less data, thereby enhancing user privacy compared to the full Google Analytics implementation.
  • Simplicity
    The snippet is easy to integrate and manage, making it suitable for those who want basic tracking without complex configuration.
  • Reduced Resource Usage
    Consumes fewer resources on both client and server sides, which can be beneficial for low-resource environments.

Possible disadvantages of Minimal Google Analytics Snippet

  • Limited Features
    Offers only basic tracking capabilities and lacks some advanced features of the full Google Analytics suite, such as event tracking and e-commerce capabilities.
  • Accuracy Limitations
    May not provide as accurate or comprehensive data as the full version of Google Analytics, potentially leading to incomplete insights.
  • Maintenance and Support
    The minimal snippet is a third-party solution and may not receive the same level of support or updates as the official Google Analytics product.
  • Potential Compatibility Issues
    Might face compatibility issues with future updates to Google Analytics or changes in web standards.

Matomo videos

Matomo Analytics - Dashboards

More videos:

  • Review - WP-Matomo (WP-Piwik) Review: Open Source Analytics For WordPress
  • Review - What are the differences between Matomo Analytics and Google Analytics
  • Review - AMU WEBD122 - Spohnholtz Piwik Analytics Review
  • Review - Matomo On-Premise installation overview

Minimal Google Analytics Snippet videos

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Category Popularity

0-100% (relative to Matomo and Minimal Google Analytics Snippet)
Analytics
95 95%
5% 5
Web Analytics
96 96%
4% 4
Privacy
90 90%
10% 10
Website Analytics
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Matomo and Minimal Google Analytics Snippet

Matomo Reviews

Top 5 Plausible Analytics Alternatives in 2024
With advanced web analytics Matomo Analytics also provides eCommerce analytics capabilities.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Matomo, one of the best Plausible analytics alternatives, an open-source analytics platform, prioritizes data ownership and customization. It allows users to host analytics on their servers, ensuring complete control over collected data.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Use Case Example: A healthcare website uses Matomo to securely track user interactions while maintaining strict compliance with health data privacy regulations.
Source: zeabur.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for “Technical Marketers”. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for “Technical Marketers”. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Source: medium.com

Minimal Google Analytics Snippet Reviews

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Social recommendations and mentions

Based on our record, Matomo seems to be a lot more popular than Minimal Google Analytics Snippet. While we know about 85 links to Matomo, we've tracked only 5 mentions of Minimal Google Analytics Snippet. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Matomo mentions (85)

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Minimal Google Analytics Snippet mentions (5)

What are some alternatives?

When comparing Matomo and Minimal Google Analytics Snippet, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Simple Analytics - The privacy-first Google Analytics alternative located in Europe.

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

Cube.js - An open source framework to add customer-facing analytics to any application.

Fathom Analytics - Simple, trustworthy website analytics (finally)

Microsoft Clarity - Website analytics powered by machine learning 📊