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Microsoft Clarity VS Minimal Google Analytics Snippet

Compare Microsoft Clarity VS Minimal Google Analytics Snippet and see what are their differences

Microsoft Clarity logo Microsoft Clarity

Website analytics powered by machine learning 📊

Minimal Google Analytics Snippet logo Minimal Google Analytics Snippet

A simple snippet for tracking page views on your website.
  • Microsoft Clarity Landing page
    Landing page //
    2022-09-17
  • Minimal Google Analytics Snippet Landing page
    Landing page //
    2019-10-08

Microsoft Clarity features and specs

  • Cost
    Microsoft Clarity is free to use, which makes it a cost-effective solution for businesses of all sizes.
  • User-Friendly Interface
    The platform offers an intuitive and easy-to-use interface, making it accessible even for users who are not particularly tech-savvy.
  • Heatmaps
    Clarity provides heatmaps that give a visual representation of user interactions on your website, helping you understand user behavior at a glance.
  • Session Replay
    The session replay feature allows you to watch recordings of user sessions, providing detailed insights into how users navigate your site.
  • GDPR Compliance
    Clarity is designed to be GDPR compliant, ensuring that user data is handled in accordance with regulations.
  • Integration with Tools
    It integrates well with other Microsoft products and various third-party tools, enhancing its functionality and ease of use within a broader software ecosystem.

Possible disadvantages of Microsoft Clarity

  • Advanced Features Limitation
    Compared to some other analytics tools, Clarity may lack some advanced features like detailed conversion tracking or advanced segmentation.
  • Data Delay
    There can be a delay in data processing and updates, which might be a drawback for businesses that require real-time analytics.
  • Limited Customization
    Customization options for how data is collected and displayed can be somewhat limited, potentially restricting how specific insights are gathered.
  • Resource Intensive
    Session replays and detailed heatmaps can be resource-intensive, which might slow down the performance of the analytics dashboard on lower-spec systems.
  • No A/B Testing
    As of now, Clarity does not offer built-in A/B testing capabilities, which are useful for optimizing different versions of web pages.
  • Data Retention
    The platform might have limited data retention policies, which could be a concern for businesses that need long-term data storage.

Minimal Google Analytics Snippet features and specs

  • Performance
    The Minimal Google Analytics Snippet is lightweight and loads faster than the standard Google Analytics script, which can improve website performance and reduce page load times.
  • Privacy
    Using a minimal snippet may collect less data, thereby enhancing user privacy compared to the full Google Analytics implementation.
  • Simplicity
    The snippet is easy to integrate and manage, making it suitable for those who want basic tracking without complex configuration.
  • Reduced Resource Usage
    Consumes fewer resources on both client and server sides, which can be beneficial for low-resource environments.

Possible disadvantages of Minimal Google Analytics Snippet

  • Limited Features
    Offers only basic tracking capabilities and lacks some advanced features of the full Google Analytics suite, such as event tracking and e-commerce capabilities.
  • Accuracy Limitations
    May not provide as accurate or comprehensive data as the full version of Google Analytics, potentially leading to incomplete insights.
  • Maintenance and Support
    The minimal snippet is a third-party solution and may not receive the same level of support or updates as the official Google Analytics product.
  • Potential Compatibility Issues
    Might face compatibility issues with future updates to Google Analytics or changes in web standards.

Analysis of Microsoft Clarity

Overall verdict

  • Microsoft Clarity is a strong choice for website analytics, particularly for businesses and individuals seeking an easy-to-use, no-cost tool with powerful features. Its ability to provide insights directly from user interactions without heavy resource demands makes it a competitive offering in its category.

Why this product is good

  • Microsoft Clarity is considered good due to its free-to-use model, user-friendly interface, and robust features that allow for in-depth analysis of user behavior and website performance. It offers heatmaps, session recordings, and insights that help in understanding user interactions, enabling website owners to identify usability issues and optimize their sites effectively.

Recommended for

    Microsoft Clarity is recommended for small to medium-sized businesses, marketing professionals, UX designers, and web developers who need to analyze user behavior without incurring costs. It's also suitable for anyone looking to supplement their existing analytics tools with a focus on user experience and interaction.

Category Popularity

0-100% (relative to Microsoft Clarity and Minimal Google Analytics Snippet)
Analytics
75 75%
25% 25
Web Analytics
79 79%
21% 21
Privacy
70 70%
30% 30
Heatmaps
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Microsoft Clarity and Minimal Google Analytics Snippet

Microsoft Clarity Reviews

The best Hotjar alternatives & competitors, compared
Microsoft Clarity is a 100% free session replay tool that supports basic replay features and heatmaps. It also records rage clicks and dead clicks, and integrates with Google Analytics 4, so you can view your GA data in Clarity.
Source: posthog.com
12 Hotjar alternatives for website and mobile app analytics
For session recordings and heatmaps, Clarity is a suitable alternative to Hotjar. Clarity tracks every user’s visit to your website, although it notes that recordings may not be available for all sessions. It also offers unlimited heatmaps and more than 25 filter options you can apply to both recordings and heatmaps.
10 Best Inspectlet Alternatives 2022
Microsoft Clarity is an alternative that allows companies to check the usability of their website. For this purpose, Microsoft Clarity records selected sessions of users. Companies can then evaluate the sessions. In addition, the tool provides measured values that indicate possible usability problems.
Source: www.plerdy.com
WatchThemLive vs. Microsoft Clarity: A Detailed Comparison
WatchThemLive and Microsoft Clarity have both been launched in 2020. Both of them are extremely powerful tools, but, of course, they’re not the same. Each one has its own unique features. In this post, we compare WatchThemLive and Microsoft Clarity and go through the pros and cons of each to give you a comprehensive insight into their differences.
Free SEO Tools To Improve Your Rankings
Microsoft Clarity - Free analytics tool for webmasters that shows you how people are using your website without hurting your site performance. It supports all sizes of websites, and offers session recordings, heatmaps, and insights dashboard that shows you interesting user sessions.

Minimal Google Analytics Snippet Reviews

We have no reviews of Minimal Google Analytics Snippet yet.
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Social recommendations and mentions

Based on our record, Microsoft Clarity should be more popular than Minimal Google Analytics Snippet. It has been mentiond 32 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Microsoft Clarity mentions (32)

  • UX Metrics That Actually Matter
    Use analytics tools like Hotjar or Microsoft Clarity to observe completions. - Source: dev.to / 29 days ago
  • Revolutionize your Website: Free Heat Maps, Recordings, Analytics & more
    Microsoft Clarity provides masking options to prevent sensitive text from being sent to servers. By default, Clarity masks all sensitive text, such as email addresses and information entered by users. It offers three masking modes:. - Source: dev.to / about 1 year ago
  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Microsoft Clarity - Session recording completely free with "no traffic limits", no project limits, and no sampling. - Source: dev.to / over 1 year ago
  • How to advocate for basic UX as a junior designer. Any cheap or free resources will be greatly appreciated
    THAT said, MS does have a free heatmapping tool which I've not tried yet. https://clarity.microsoft.com/. Source: almost 2 years ago
  • Mobile Screen Recorder App recorded thousands of users without consent
    In terms of getting people unstuck and improving the app we just recently integrated Microsoft Clarity https://clarity.microsoft.com/ which is very similar to Hotjar 🔥 https://www.hotjar.com in our Android and Web apps ( not iOS ) The way it works is it doesn't record the screen but it actually reassembles a simulation of your screen and movements from our code and where it thinks you moved/clicked. It also masks... Source: about 2 years ago
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Minimal Google Analytics Snippet mentions (5)

What are some alternatives?

When comparing Microsoft Clarity and Minimal Google Analytics Snippet, you can also consider the following products

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Simple Analytics - The privacy-first Google Analytics alternative located in Europe.

Cube.js - An open source framework to add customer-facing analytics to any application.

Fathom Analytics - Simple, trustworthy website analytics (finally)

Lucky Orange - Get into the minds of your customers by watching them navigate your site and chatting with them as they do so.

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺