
Google Analytics
Plausible.io
Fathom Analytics
Clicky
Open Web Analytics
StatCounter
Mixpanel
Matomo is an open-source web analytics platform

mabl
Ghost Inspector
Leapwork
TestMu AI (Formerly LambdaTest)
Katalon
DevTest
TestProject
Functionize combines natural language processing, deep-learning ML models and other AI-based technologies to empower your team to build tests faster that don’t break and run at scale in the cloud.
Which is more popular?
Based on our record, Matomo seems to be more popular. It has been mentioned 86 times since March 2021.
Website, pricing, platforms and company facts side by side.
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| Website | matomo.org | functionize.com |
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| Company | Startup from New Zealand | — |
| Listed in |
What each product offers, as listed by its team.


Possible disadvantages
Possible disadvantages
An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
No analysis of Functionize yet.
Walkthroughs and reviews on video.
WP-Matomo (WP-Piwik) Review: Open Source Analytics For WordPress
More videos
How Functionize Improves Software Testing
More videos
How often each product is chosen within a category, 0–100% relative to the other.


Share your experience with using Matomo and Functionize. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.


With advanced web analytics Matomo Analytics also provides eCommerce analytics capabilities.
Matomo, one of the best Plausible analytics alternatives, an open-source analytics platform, prioritizes data ownership and customization. It allows users to host analytics on their servers, ensuring complete control...
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Recommendations tracked on public social media and blogs since March 2021.


Another case involves a duo launching an eco-friendly e-commerce website. Using WordPress paired with WooCommerce, they built a fully featured site with a sustainable operational model. Enhanced analytics from Matomo brought data-driven... - Source: dev.to / over 1 year ago
As an open-source cloud and on-premise tool, Matomo gives users complete control over their data, allowing them to host it on their servers and comply with privacy regulations such as GDPR. - Source: dev.to / over 1 year ago
Analytical tools like Matomo provide critical insights into user behavior and site performance. - Source: dev.to / over 1 year ago
Tracking Functionize since Mar 2021.
When comparing Matomo and Functionize, you can also consider the following products.

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Compare Google Analytics to Matomo or Functionize:


Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺
Compare Plausible.io to Matomo or Functionize:

Easily create automated browser tests for your websites and web apps. Ensure everything works and looks the way it should. No coding required. 14 day free trial!
Compare Ghost Inspector to Matomo or Functionize:

Simple, trustworthy website analytics (finally)
Compare Fathom Analytics to Matomo or Functionize:

Smarter Faster Test Automation: Leapwork is a codeless and AI-Powered end-to-end test automation platform enabling everyone to deliver continuous quality across customer journeys.
Compare Leapwork to Matomo or Functionize: