
Google Analytics
Plausible.io
Fathom Analytics
Clicky
Open Web Analytics
Simple Analytics
StatCounter
Matomo is an open-source web analytics platform

Nodeflip
Data Extractor
Analyzify
Lineage
Generate Data
Google Analytics
Google Tag Manager
This tool is for 2D measurement data or data prepared with 2 columns.

Which is more popular?
Based on our record, Matomo seems to be more popular. It has been mentioned 86 times since March 2021.
Website, pricing, platforms and company facts side by side.
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| Website | matomo.org | microsoft.com |
| Pricing | — | |
| Company | Startup from New Zealand | — |
| Listed in |
What each product offers, as listed by its team.


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An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
Overall verdict
Why this product is good
Recommended for
Walkthroughs and reviews on video.
Matomo Analytics - Dashboards
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How often each product is chosen within a category, 0–100% relative to the other.


Share your experience with using Matomo and Data Analysis Tool. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.


So the same visitor numbers mean different things. A person who visits on Monday and Thursday is one visitor in Umami and in Matomo with its cookie, and two in Plausible, Privatrak or Matomo without cookies. The...
Free: the core Matomo analytics, plus a GDPR manager, IP anonymisation, an opt-out shortcode and data retention settings.
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Recommendations tracked on public social media and blogs since March 2021.


Another case involves a duo launching an eco-friendly e-commerce website. Using WordPress paired with WooCommerce, they built a fully featured site with a sustainable operational model. Enhanced analytics from Matomo brought data-driven... - Source: dev.to / over 1 year ago
As an open-source cloud and on-premise tool, Matomo gives users complete control over their data, allowing them to host it on their servers and comply with privacy regulations such as GDPR. - Source: dev.to / over 1 year ago
Analytical tools like Matomo provide critical insights into user behavior and site performance. - Source: dev.to / over 1 year ago
Tracking Data Analysis Tool since Mar 2021.
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