Software Alternatives, Accelerators & Startups

MakeUGC VS Split Fee

Compare MakeUGC VS Split Fee and see what are their differences

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MakeUGC logo MakeUGC

AI-powered UGC video creation for E-commerce

Split Fee logo Split Fee

Split Fee connects UK recruitment agencies to collaborate on permanent placements. Share candidates and vacancies, match automatically, and split the fee.
  • MakeUGC Landing page
    Landing page //
    2025-08-05
  • Split Fee Login screen
    Login screen //
    2026-03-16
  • Split Fee Dashboard page
    Dashboard page //
    2026-03-16

Split Fee is a platform for UK recruitment agencies to collaborate on permanent placements.

Every agency has candidates they can't place and vacancies they can't fill. Another agency almost certainly has what you need โ€” but finding them, trusting them, and making the collaboration work has always been the hard part.

Split Fee solves this. Post your candidates and vacancies to the platform. Our matching algorithm finds opportunities across every agency on the network โ€” by skills, location, salary, and seniority. Candidate and client data stays anonymised until both sides agree to work together. When a placement is made, we handle the fee split and invoicing automatically.

No more posting in social media groups and hoping someone replies. No more sharing candidate details with strangers on trust alone. No more chasing invoices from agencies you barely know.

45% for you. 45% for them. 10% platform fee โ€” only when a placement is made.

Half of a placement fee is infinitely better than none of it.

MakeUGC

Website
makeugc.ai
$ Details
-
Release Date
-

Split Fee

Pricing URL
-
$ Details
freemium ยฃ97.0 / Monthly
Release Date
2026 March
Startup details
Country
United Kingdom
Founder(s)
Abbie Taylor
Employees
1 - 9

Analysis of MakeUGC

Overall verdict

  • MakeUGC (makeugc.ai) is a solid AI-powered platform for generating user-generated content style videos, particularly useful for brands and marketers looking to scale ad creative production quickly and affordably. It offers a compelling alternative to hiring individual creators for high-volume testing.

Why this product is good

  • Enables fast, scalable production of UGC-style video ads using AI avatars without hiring creators
  • Cost-effective compared to commissioning content from individual influencers or agencies
  • Offers a variety of AI avatars and voices to match different audiences and demographics
  • Streamlines A/B testing by allowing quick creation of multiple ad variations
  • Reduces turnaround time from days or weeks to minutes for producing ad creative

Recommended for

  • E-commerce brands and DTC companies running paid social campaigns
  • Performance marketers who need to test many ad variations quickly
  • Small businesses and startups with limited budgets for content creation
  • Agencies managing multiple clients and needing scalable creative output
  • Dropshippers and app marketers looking for affordable video ad production

Analysis of Split Fee

Overall verdict

  • Split Fee (split-fee.com) appears to be a niche referral/fee-splitting platform aimed at connecting professionalsโ€”likely in real estate, legal, or brokerage-type industriesโ€”to share commissions on referred deals. Without independent reviews or verified track record widely available, it should be approached with due diligence, but the concept itself addresses a real market need for structured referral partnerships.

Why this product is good

  • Provides a structured framework for professionals to formally split fees or commissions on referred business
  • Can help expand referral networks beyond one's immediate contacts or region
  • May reduce disputes over referral agreements by formalizing terms upfront
  • Potentially useful for professionals who receive occasional out-of-market or out-of-expertise leads they want to monetize

Recommended for

  • Real estate agents or brokers looking to refer out-of-area clients
  • Legal or financial professionals wanting to formalize referral fee arrangements
  • Freelancers or consultants who want to monetize leads outside their expertise
  • Small firms seeking to expand reach through partner referral networks

MakeUGC videos

Brutally Honest MakeUGC Review - Is it the best AI UGC platform?

More videos:

  • Review - MakeUGC.ai Review โ€“ Is AI-Generated UGC the Future of Ads?
  • Review - MakeUGC Review + Walkthrough - AI UGC Videos: Are they ready for Primetime?

Split Fee videos

No Split Fee videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to MakeUGC and Split Fee)
AI
100 100%
0% 0
Recruitment Solutions
0 0%
100% 100
AI Video Generator
100 100%
0% 0
Recruitment
0 0%
100% 100

Questions & Answers

As answered by people managing MakeUGC and Split Fee.

Which are the primary technologies used for building your product?

Split Fee's answer:

A next-generation serverless platform, built for AWS.

What makes your product unique?

Split Fee's answer:

Split Fee is the first purpose-built platform for split fee recruitment in the UK. Instead of relying on LinkedIn groups, WhatsApp messages, and manual agreements, agencies upload their candidates and vacancies and the platform automatically matches them across agencies.

Candidate identities are revealed gradually; anonymised at first, then progressively disclosed as both sides accept, so agencies can collaborate without the risk of circumvention.

Why should a person choose your product over its competitors?

Split Fee's answer:

Most "split fee networks" are just directories or social groups where agencies post and hope someone responds. Split Fee is an actual matching engine. It scores candidate-vacancy pairs, handles the legal agreements (non-circumvention, self-billing), automates invoicing and fee splits, and manages the entire placement lifecycle from match to payment. Everything that normally requires trust, phone calls, and spreadsheets is handled by the platform.

How would you describe the primary audience of your product?

Split Fee's answer:

UK recruitment agencies; from boutique firms with a handful of consultants to mid-sized agencies with specialist sector coverage. Any agency that has either strong candidates without the right vacancies, or client vacancies they can't fill from their own candidate pool. Split Fee turns those dormant assets into placements.

What's the story behind your product?

Split Fee's answer:

Abbie, our founder, knew that although split fee arrangements have existed in recruitment for decades, the process has always been manual: find a partner agency, negotiate terms, trust them with your candidate data, chase invoices. Most agencies avoid it because the overhead and risk outweigh the reward. Abbie built Split Fee to remove that friction entirely, with automated matching, progressive identity disclosure, built-in legal agreements, and automated billing, making split placements as straightforward as direct ones.

User comments

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What are some alternatives?

When comparing MakeUGC and Split Fee, you can also consider the following products

Arcads - AI Video Ads

Unbench - Beyond recruitment, Unbench became a dynamic matchmaking platform, efficiently connecting companies with top specialists.

Creatify AI - Effortlessly craft high-quality video ads with our AI-powered platform. Customize unlimited variations in minutes without any prior video production experience.

HeyGen - Create videos from text in minutes with AI-generated avatars and voices.

AdCreative.ai - Give your business an unfair advantage with creatives / banners generated by highly trained Artificial Intelligence.

AI UGC Video Gen - Empowering creators to make viral video ads. Use our AI to create authentic content instantly. Start your free trial today.