Software Alternatives & Startups

Mailgun VS Sortfully

Compare Mailgun VS Sortfully and see what are their differences

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Mailgun logo Mailgun

A set of powerful APIs that enable you to send, receive and track email from your app effortlessly whether you use Python, Ruby, PHP, C#, Node.js or Java.

Sortfully logo Sortfully

Auto-file your Outlook & Microsoft 365 mail by the organisation that sent it - once you've read it. Sortfully never reads your message bodies or attachments.
  • Mailgun Landing page
    Landing page //
    2023-07-16
  • Sortfully Dashboard
    Dashboard //
    2026-08-31
  • Sortfully Mappings View
    Mappings View //
    2026-08-31

Sortfully is an automatic filing service for Outlook and Microsoft 365. It moves each message into an Inbox subfolder, or tags it with a coloured category, based on the organisation that sent it. By default a message is only filed once you have read it, so new mail still lands in front of you and nothing disappears unseen. If you prefer, filing can happen instantly on delivery instead.

There is no AI in Sortfully. No model, no classifier, no LLM, and your mail is never sent to any AI service. Filing runs on deterministic rules you can read and edit: the sender's domain, your exact-match overrides, then Public Suffix List normalisation, so notifications.slack.com and hello@slack.com both land in one Slack folder, and .co.uk domains get correct names. You can group several domains into one folder, pin a domain to a folder you already have, exclude senders entirely, and choose move-or-tag per organisation. Every action is reversible.

Privacy is structural, not a promise. Sortfully never reads message bodies or attachments: the one code path allowed to call Microsoft Graph message endpoints uses a strict metadata field allow-list, and a CI gate fails the build if a content field ever appears. An optional detailed audit log records the subject line so you can see exactly what was filed; you can switch it off. Sortfully connects through delegated Microsoft Graph permissions only (Mail.ReadWrite, Mail.ReadWrite.Shared, MailboxSettings.Read), is a verified Microsoft publisher, and reads your existing inbox rules without ever modifying them. Tokens are encrypted at rest and you can disconnect at any time.

Optionally, a chunked, throttle-safe backlog cleanup sorts the mail you already have, with protected folders and a leave-recent-mail window so nothing current is touched.

Sortfully is built for Microsoft 365 first: individual mailboxes, shared mailboxes, and a Business plan with team management for firms. It is operated by a UK company, hosted in the EU.

Sortfully

$ Details
paid Free Trial £5 / Monthly
Platforms
Web SaaS Outlook
Release Date
2026 August
Startup details
Country
United Kingdom
City
London
Founder(s)
Adam Harman
Employees
1 - 9

Mailgun features and specs

  • Scalability
    Mailgun can handle high volumes of emails efficiently, making it ideal for businesses of all sizes, from startups to large enterprises.
  • API Flexibility
    Mailgun offers a robust and flexible API that is developer-friendly, allowing for easy integration and customization to fit specific needs.
  • Deliverability
    Mailgun has strong email deliverability rates due to its reputation and infrastructure, which helps ensure emails reach recipients' inboxes as intended.
  • Analytics and Tracking
    It provides comprehensive email analytics and tracking features, allowing businesses to monitor open rates, click-through rates, and other vital statistics.
  • SMTP Relay
    Mailgun supports SMTP Relay, making it versatile for sending emails from a variety of applications and systems.
  • Support and Documentation
    Mailgun offers extensive support and documentation, which helps in troubleshooting and enhances the user experience.

Possible disadvantages of Mailgun

  • Cost
    Mailgun pricing can become expensive for high-volume email senders, especially when compared to some other email service providers.
  • Complex Setup
    Initial setup and configuration of Mailgun can be complex, particularly for users who are not very technical.
  • Spam and Bounce Management
    While deliverability is generally strong, some users have reported challenges with spam and bounce management, which can affect email performance metrics.
  • Learning Curve
    For those new to email APIs or less tech-savvy, there might be a steep learning curve to effectively use all of Mailgun's features.
  • Customer Support Response Time
    Some users have reported slower response times from customer support, which can be a drawback if immediate assistance is needed.

Sortfully features and specs

  • Filing by sender organisation
    Mail is filed by the organisation that sent it, so every alias and subdomain from a company lands in one folder.
  • Move or tag per organisation
    Each organisation can be moved to an Inbox subfolder or tagged in place with a coloured category.
  • File after read
    By default nothing moves until a message has been read, so new mail never disappears unseen; instant filing on delivery is optional.
  • No AI
    No model, no classifier, no LLM; filing runs on deterministic rules you can read and edit, and mail is never sent to any AI service.
  • Content-Blind
    Message bodies and attachments are never read, enforced by a code-level allow-list and a CI gate, not just a policy.
  • Public Suffix list
    Public Suffix List normalisation gives correct names for .co.uk, .energy and hundreds of other endings.
  • Overrides and exclusions
    Group several domains into one folder, pin a domain to an existing folder, or exclude senders entirely; your rules always win.
  • Backlog cleanup
    Sorts the mail you already have in chunked, rate-limited passes, with protected folders and an option to leave recent mail in place.
  • Undo anything
    Every filing action is recorded and reversible from the dashboard or audit log.
  • Audit Log
    A record of every filing with sender, destination and mode; a detailed option records the subject line and can be switched off.
  • Shared Mailboxes
    Files shared mailboxes a delegate has access to, alongside personal ones.
  • Team Management
    The Business plan adds team management for firms running multiple mailboxes with multiple users.

Analysis of Mailgun

Overall verdict

  • Mailgun is a solid choice for businesses looking for a dependable and scalable email service provider. Its feature-rich platform and ease of integration make it stand out in the industry.

Why this product is good

  • Mailgun is considered a reliable choice for email delivery due to its robust set of features tailored for transactional and marketing emails. It offers powerful APIs for easy integration, high deliverability rates, detailed analytics, and comprehensive logging. Its scalability meets the needs of both small startups and large enterprises. Mailgun also provides excellent support and documentation, making it accessible for developers.

Recommended for

  • Developers and tech startups requiring programmable email solutions
  • Companies seeking reliable transactional email services
  • Organizations looking for detailed analytics and reporting on email performance
  • Businesses requiring scalable solutions for sending both small and large volumes of emails
  • Users who need robust APIs for seamless email service integration

Mailgun videos

Introducing the new Mailgun

More videos:

  • Review - Why Emails are sent to Spam! Even with Premium Services Like Amazon SES, Sendgrid, Gsuite, Mailgun
  • Review - Getting Started with Mailgun

Sortfully videos

No Sortfully videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Mailgun and Sortfully)
Email Marketing
100 100%
0% 0
Inbox Management
0 0%
100% 100
Email Marketing Platforms
Email Automation
0 0%
100% 100

Questions & Answers

As answered by people managing Mailgun and Sortfully.

Why should a person choose your product over its competitors?

Sortfully's answer:

Most email organisers ask you to trust them: an AI classifier scores your mail and a privacy policy promises restraint. Sortfully is built so you don't have to take its word for it. It cannot read message bodies or attachments; the restriction is a code-level allow-list backed by a CI gate that fails the build, and filing runs on deterministic rules you can read and override. It is also the only one of its kind built for Outlook and Microsoft 365 first: delegated Microsoft Graph permissions from a verified Microsoft publisher, shared mailbox support, and read-only respect for your existing inbox rules, where SaneBox, Clean Email and Mailstrom treat Outlook as a second platform. And it behaves differently: mail is filed by sender organisation, so every alias and subdomain lands in one folder, and by default only after you have read it, so nothing disappears unseen and everything can be undone.

What's the story behind your product?

Sortfully's answer:

Sortfully was built by a UK founder who watched Outlook rules fail at scale: Exchange caps rules at 256 KB, one rule per sender domain does not scale, and rules only run while Outlook is open. The alternatives all wanted AI access to mail content, which is exactly what regulated firms cannot accept. So Sortfully does the opposite: deterministic filing by sender organisation, with a code-enforced guarantee that message bodies and attachments are never read. It launched in August 2026, operated by a UK company with EU hosting.

What makes your product unique?

Sortfully's answer:

Sortfully contains no AI at all. Filing runs on deterministic rules you can read and edit: the sender's domain, your overrides, then Public Suffix List normalisation. And the privacy guarantee is structural rather than promised: the one code path allowed to call Microsoft Graph message endpoints uses a strict metadata allow-list, and a CI gate fails the build if a content field ever appears. Message bodies and attachments are never read.

How would you describe the primary audience of your product?

Sortfully's answer:

Businesses and normal consumers can both benefit from Sortfully. Businesses on Microsoft 365, mainly professional services firms of 10 to 200 mailboxes (accountants, solicitors, surveyors, architects) and the IT admins or MSPs who manage their tenants. It also suits compliance-conscious firms that have decided against AI email tools, and individual Outlook power users.

Which are the primary technologies used for building your product?

Sortfully's answer:

Laravel (PHP), PostgreSQL and Redis on the backend; React with TypeScript and Inertia on the frontend; the Microsoft Graph API with delegated permissions for all mailbox access. Hosted in the EU.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Mailgun and Sortfully

Mailgun Reviews

Transactional email providers for indie businesses 2020
Mailgun’s one dedicated IP address starts with the Foundation plan ($35) for 100k emails and up ($75). You might consider going for the growth plan ($80) already with 1000 email address validations included.
10 Top Mailgun Alternatives | Most Affordable Competitors 2019
Mailgun SMTP is receiving 5 star reviews from people around the world. They are showering all the love, and support on Mailgun for their excellent service, features and usability.
Source: www.formget.com
The 36 Best Marketing Automation Tools to Use in 2020
Mailgun is an email infrastructure and transactional email platform built for developers that need a simple email API integration to send, receive, and track email with their app regardless of what programming language they use. Mailgun offers a flexible pricing model that starts at as low as $5/month for 10,000 emails.
Source: encharge.io
8 Most Reliable Mandrill Alternative SMTP Relays
Mailgun can push a webhook to the user’s app ( like EasySendy Pro), whenever an action takes place on the sent emails. The MailGun API offers much more than just sending the emails. Users can send up to a thousand personalized email messages with a single API call, making it effortless to send out bulk mailings from an app. Moreover, users can use tags to segregate their...
Source: easysendy.com
7 Best Transactional Email Services: Sendgrid vs. Mandrill & More
Hi, I use Mailgun for sending transactional mails and send around 2k mails per week and we are on shared IP and so, I am facing some issues like ESP throttling issues, because of the others who are using the same as I do. I have to get my shared IP changed every time I ran into these kind of issues. Mailgun recommends to use a dedicated IP when you send more than 5k mails...

Sortfully Reviews

We have no reviews of Sortfully yet.
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Social recommendations and mentions

Based on our record, Mailgun seems to be more popular. It has been mentiond 11 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Mailgun mentions (11)

  • The 7 best transactional email services for developers in 2023
    Mailgun from Sinch is a well-established, developer-focused email service that's been in business since 2010. It powers email delivery for some large, well-known companies including Lyft, American Express, and Wikipedia. As a developer-focused tool, Mailgun is fast to get started with and integrate into your product. It's an excellent offering if you're looking for a reliable, easy-to-use product. - Source: dev.to / almost 3 years ago
  • Mailgun REST API integration from serverless node.js
    In this Mailgun integration example we'll show how easy it is to create and deploy a complete serverless backend that integrates with the Mailgun SaaS API for sending email messages to your users. - Source: dev.to / over 3 years ago
  • Self-hosted email is the hardest it's ever been, but also the easiest
    Another solution to this problem is relaying through services which will do the heavy lifting for you (this was been discussed in the original thread, here and in the article I wrote). So far people have suggested - ImprovMX (https://improvmx.com) - Mailgun (https://mailgun.com) As any others come in I will update this comment (until I can't, anyway) and the article as a reference. - Source: Hacker News / about 4 years ago
  • Anyone else getting bombarded with invoice spam emails? I’m using a custom domain. These have been relentless for months.
    Sure. I have an account with mailgun, though I have heard good things about sendgrid as well. It costs me $35/mo, but I use the account as part of the management of a phpbb forum I host, but I have a patreon for that that covers the expenses. If I didn't have that patreon, I would have to think pretty hard about how to proceed. Source: about 4 years ago
  • SWBC wants to spoof emails in our domain to our customers, and wants us to add them to our SPF records
    As you can see, "mailgun.com" the "leading email delivery service for companies around the world" is included in their SPF despite not being them, precisely so they can spoof being Edward Jones, presumably in some marketing effort:. Source: about 4 years ago
View more

Sortfully mentions (0)

We have not tracked any mentions of Sortfully yet. Tracking of Sortfully recommendations started around Aug 2026.

What are some alternatives?

When comparing Mailgun and Sortfully, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Sanebox - SaneBox is a cloud-based service that allows users to filter and manage their emails.

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Clean Email - Clean Email is an online service that empowers you to take control of your mailbox.

Twilio - Brings voice and messaging to your web and mobile applications.

Mailstrom - The smarter, faster way to clean out your inbox. Power through thousands of messages in just a few clicks. Free Trial! Website. JOBS.