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mabl VS Optimizely

Compare mabl VS Optimizely and see what are their differences

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mabl logo mabl

The #1 AI-Native Test Automation Platform

Optimizely logo Optimizely

A/B testing you'll actually use.
Not present

mabl, the leading AI-native test automation platform, empowers software teams to accelerate innovation while ensuring exceptional quality. Our unified platform streamlines testing across web, mobile, API, accessibility, and performance, enabling teams to release faster with confidence. Trusted by industry leaders like Workday, Charles Schwab, and JetBlue, mabl transforms how teams approach software quality.

  • Optimizely Landing page
    Landing page //
    2023-10-04

mabl features and specs

  • Codeless Automation
    Mabl allows users to create automated tests without the need for extensive programming skills, making it accessible to a wider audience.
  • Cloud-Based Platform
    Being a cloud-based service, Mabl provides easy access and integration with other cloud-based tools and services for streamlined workflow management.
  • Self-Healing Tests
    Mabl's self-healing capability automatically updates tests when there are minor changes in the application being tested, reducing maintenance overhead.
  • Comprehensive Reporting
    Mabl provides detailed reporting and analysis of test results, helping teams quickly identify issues and understand trends.
  • Integration Capabilities
    It offers seamless integration with CI/CD tools, allowing for easy deployment into existing development workflows.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

Analysis of mabl

Overall verdict

  • Overall, Mabl is a highly recommended testing solution for teams seeking to improve their test automation processes. It is particularly beneficial for organizations looking to enhance the efficiency and effectiveness of their QA workflows.

Why this product is good

  • Mabl is considered good due to its robust capabilities in automating end-to-end testing for web applications. It offers features such as machine learning-powered test automation, easy integration with CI/CD pipelines, and a user-friendly interface. Additionally, it supports self-healing tests, which reduce maintenance efforts and improve test reliability over time. The platform also provides insightful analytics and reporting capabilities to help teams improve their test coverage and application quality.

Recommended for

    Mabl is well-suited for software development teams, QA engineers, and DevOps teams that work on web applications and require a reliable and scalable testing solution. It is ideal for businesses that have embraced cloud-based and agile development methodologies and are looking for tools that integrate seamlessly with their continuous integration and delivery pipelines.

mabl videos

+ Add

Web Automation with Machine Learning - mabl.com

More videos:

  • Demo - mabl Overview

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to mabl and Optimizely)

mabl

Optimizely

Automated Testing
100 100%
Automated Testing
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Website Testing
100 100%
Website Testing
0% 0
Analytics
0 0%
Analytics
100% 100

User comments

Share your experience with using mabl and Optimizely. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare mabl and Optimizely

mabl Reviews

Best Automation Testing Tools (Free and Paid) | July 2022
Mabl is a next-generation automated testing tool for web applications. It uses the power of ML & AI to enable easy functional testing of a system. This SaaS service comes with native supports for Firefox, Chrome, Safari, and IE without leveraging any 3rd party test-cloud beyond Mabl.
Source: www.softwaretestingmaterial.com
Best Selenium Alternatives (Free and Paid) in 2021
Mabl is a next-generation automated script less cross-browser testing tool. It uses the power of machine learning and artificial intelligence to enable easy functional testing of applications. The only SaaS service with native support for Chrome, Firefox, IE, and Safari. All without leveraging any 3rd party test-cloud beyond mabl.
Source: www.softwaretestingmaterial.com

Optimizely Reviews

  1. Deepak Kumar
    · Technical Writer at Einsstark ·
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

What are some alternatives?

When comparing mabl and Optimizely, you can also consider the following products

LambdaTest - Perform Web Testing on 2000+ Browsers & OS

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Testsigma - Complete AI-driven Test Automation platform for Web apps, Mobile apps and APIs. Simple English commands to automate complex tests easily and effectively with all the flexibility that enterprise teams need!

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

BrowserStack - BrowserStack is a software testing platform for developers to comprehensively test websites and mobile applications for quality.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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